Women and mobile are forces of impact in business today than ever before. When former Google Vice President Marissa Mayer took over as CEO of Yahoo!, she promised to spark innovation and creative thinking. In one of her first acts in charge, Mayer told all Yahoo! employees they would be receiving a smartphone of their choice. Yahoo even foots the bill for cell and data plans. Mayer is one of many prominent women who rely on mobile devices for work and play.
As smartphone manufacturers continue to deliver high-performance devices straight to our pockets, men and women are taking their business on the go. Influential women are leading this professional charge.
CEOs and Smartphones
Mayer isn’t the only business leader with an eye on mobile productivity. Growth equity investor Sonya Brown keeps her phone by her side at all times. “Like many executives, my job is 24/7 and I am always ‘plugged in,'” Brown told Venturebeat.com. Not only does Brown rely on her smartphone for work, she also uses it to stay connected with her family. “Team Brown,” as she calls them, is never more than a phone call away, and they are able to navigate the delicate balance of work and play thanks in part to these devices.
Women aren’t just benefiting from the advent of mobile technology, they’re also driving it. HTC co-founder Cher Wang is one of the most powerful women in the world, and you’ve probably never heard of her. Wang studied economics at the University of California Berkeley before launching HTC in 1997. The Taiwan-based company remains one of the most prominent smartphone manufacturers in the world, but Wang has shifted her focus to philanthropy. In 2012, Wang donated 6,000 HTC tablets to high schools in Taipei, preparing a new generation of mobile professionals.
Women in Tech Fields
Despite some prominent success stories, women still have barriers keeping them from high-level science and technology positions. A report from the Center for Talent Innovation revealed that women working in science and high-tech fields are 45 percent more likely than men to leave the industry within a year. The study also found that one-third of senior leaders polled believed a woman would never reach the top position in their companies.
Success for women in technology fields starts with education. As more women gets degrees in traditionally male disciplines, they’ll have the experience and ability to make an impact at major companies. The mobile market is a great area of focus for women who aspire to powerful positions in technology. Business is going mobile at a faster speed than most professionals can handle.
Business and Mobile
Professionals looking for an edge over competition may have the answer in the palm of their hands. Smartphone manufacturers provided the technology, and now app developers are creating the tools. Chargify is a recurring billing platform that helps businesses get paid. Its mobile app delivers all the tools necessary to setup a payment platform and track transactions. Square, PayPal, Intuit and a number of other providers can turn smartphones into credit card processing terminals. These apps are just the tip of the iceberg in the business world. Expect to see more smartphones in business going forward.
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