Will Google+ Kill Twitter?

When Google+ launched, I knew that comparisons to Facebook are inevitable and many experts would be quick to claim that Google+ will dethrone Facebook as the #1 social network. However, challenging Facebook is no child’s play. The world’s leading social network silenced its critics by announcing that it now has a community of over 750 million users.

Therefore, the attention has now turned to Google+ vs. Twitter debate. Several people have suggested that Twitter should panic over Google+ and how it would eventually make tweets redundant.  Others believe the sudden departure of Co-Founder Biz Stone couldn’t have been timed worse and it’s only going to get worse for Twitter from now on. Several high-profile personalities such as Steve Rubel have said that they are going to de-emphasize Twitter in favor of increased time on Google+.

Of course, there’s no end to such baseless predictions and everybody’s entitled to sharing their viewpoint. IMO, Twitter isn’t going away anytime soon. In fact, I don’t even see Google+ as a threat to Twitter.

Real Time

The single most important reason why Google+ won’t kill Twitter is because the latter serves as unparallel source of real time information and news. Though Google+ has grown explosively and is fast approaching 10 million members, most of the updates aren’t really related to news. In contrast, Twitter is unofficially ranked as the #1 global news channel these days.

I admit that Google+ has the capacity to be an information stream like Twitter, but then it lacks the 140 character rule which has emerged as a blessing in disguise for Twitter.

Different Worlds

While Google+ and Twitter are both social networks, they belong to different worlds and cater to different needs. Neicole M. Crepeau sums it up beautifully by mentioning that “Twitter is an information network; Google Plus is a social network.”

IMO, the above statement applies to individuals as well as businesses. Twitter has a no non-sense approach to social media. It’s not as glamorous as Facebook or Google+ but it’s mighty effective. On the other hand, Google+ thrives on the ‘user experience’ – you have circles and hangouts that lead to the ‘wow’ factor.

Social Approach

Twitter and Google+ are two drastically different approaches to social media. While followers are treated with equality in Twitter world, Google+ allows users to build circles for closed user groups. The idea is to disseminate information publicly in Twitter while Google+ thrives on the principle – Don’t tell someone about it if they don’t need to know about it.

What do you think of the Google+ vs. Twitter debate? Do you think that the explosive growth of Google+ will hamper Twitter? Please share your opinion by leaving a comment.

Douglas Idugboe

Douglas Idugboe, Digital and New Media Marketing Strategist. Founder and Chief Editor of Smedio! A Canadian Bestselling Author, Marketing Strategist, Speaker and Trainer, Who help businesses grow their revenue.
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