Will Google+ Kill Twitter?

When Google+ launched, I knew that comparisons to Facebook are inevitable and many experts would be quick to claim that Google+ will dethrone Facebook as the #1 social network. However, challenging Facebook is no child’s play. The world’s leading social network silenced its critics by announcing that it now has a community of over 750 million users.

Therefore, the attention has now turned to Google+ vs. Twitter debate. Several people have suggested that Twitter should panic over Google+ and how it would eventually make tweets redundant.  Others believe the sudden departure of Co-Founder Biz Stone couldn’t have been timed worse and it’s only going to get worse for Twitter from now on. Several high-profile personalities such as Steve Rubel have said that they are going to de-emphasize Twitter in favor of increased time on Google+.

Of course, there’s no end to such baseless predictions and everybody’s entitled to sharing their viewpoint. IMO, Twitter isn’t going away anytime soon. In fact, I don’t even see Google+ as a threat to Twitter.

Real Time

The single most important reason why Google+ won’t kill Twitter is because the latter serves as unparallel source of real time information and news. Though Google+ has grown explosively and is fast approaching 10 million members, most of the updates aren’t really related to news. In contrast, Twitter is unofficially ranked as the #1 global news channel these days.

I admit that Google+ has the capacity to be an information stream like Twitter, but then it lacks the 140 character rule which has emerged as a blessing in disguise for Twitter.

Different Worlds

While Google+ and Twitter are both social networks, they belong to different worlds and cater to different needs. Neicole M. Crepeau sums it up beautifully by mentioning that “Twitter is an information network; Google Plus is a social network.”

IMO, the above statement applies to individuals as well as businesses. Twitter has a no non-sense approach to social media. It’s not as glamorous as Facebook or Google+ but it’s mighty effective. On the other hand, Google+ thrives on the ‘user experience’ – you have circles and hangouts that lead to the ‘wow’ factor.

Social Approach

Twitter and Google+ are two drastically different approaches to social media. While followers are treated with equality in Twitter world, Google+ allows users to build circles for closed user groups. The idea is to disseminate information publicly in Twitter while Google+ thrives on the principle – Don’t tell someone about it if they don’t need to know about it.

What do you think of the Google+ vs. Twitter debate? Do you think that the explosive growth of Google+ will hamper Twitter? Please share your opinion by leaving a comment.

Join the Conversation


  1. Brad Lovett       Reply

    All of the early adopters are predictably on Google Plus and predicting the imminent demise of Facebook and Twitter…even LinkedIn. It’s ridiculous. Millions of people will have to switch over and I don’t see that happening. As far as de-emphasizing Twitter in favor of Google+? Don’t you let your audience decide where your brand is? When they go, go there, but don’t try to be too hip for the room. I’m on G+ (one more profile to update!) but it’s not the Second Coming.

    1. Douglas Idugboe       Reply

      I agree with you on that @twitter-30002165:disqus – It’s definitely not the second coming.

      1. Heather Cuthill       Reply

        Agreed. It won’t dethrone either Twitter or Facebook, but it has demonstrated a few improvements that FB would do well to consider, such as the circles concept. I think Google + will serve a different purpose than either FB or Twitter. My first thought when I test drove it was that it’s a really powerful tool for brand and product marketing, especially for B2B. I still don’t get that feeling with Facebook, no matter how many FB users there are. There’s room in the market for all three networks, if they play nicely together.

  2. Terrinakamura       Reply

    Douglas, I hadn’t imagined G+ vs Twitter as a possibility!

    Lots of people have never tweeted, but have used FB. For them, I see G+
    as a natural progression and something they might find appealing and
    relatively easy to understand.

    To me, G+ is another channel (and from what I can tell, a pretty exciting and fun one) for connecting with people and may even be a way to bolster other social media presence. There are lots of people who had added me on G+ whom I’ve never before seen. Could it lead to cross pollination with Twitter, Empire Avenue or other things?

    The FB interface leaves a lot to be desired, and I’ve had ambivalent feelings about it for quite a long time. So G+ seems to have come along at a great time for me. I would love to be able to altogether walk away from FB!

    It’s been roughly 2 weeks and I still haven’t had a lot of time to thoroughly investigate G+, but each time I check in, I like what I see.

    Thanks for another thought provoking post.


    1. Douglas Idugboe       Reply

      Thanks Terri for your always thoughtful comments. G+ has a lot of potential. The greatest challenge I see for G+ is it tries to be everything everyone has already been – be Facebook, Twitter and anything that may be threatening the Google rule of the net. G+ is interesting but the age old comfort zone syndrome would be its greatest challenge. Would people really want to dump their friends on Facebook for G+? And would it displace Twitter as the go-to channel for news? All these we are waiting to see.

  3. essay help       Reply

    no. primarily due to the fact that Google + focuses on  video communication, but Twitter is a micro blog. they are quite different.

  4. TwitterThemePark       Reply

    I think you are spot on with few things about twitter. It is full of information and so many people use twitter search everyday for news or useful information. I have never heard people using facebook to find information. Plus every social network allows you to integrate other social networks with it. Its allmost like everybody wants you to use other network, from their interface. But twitter does not have anything like that as of now. It will be interesting  to see how things shape up in future. But twitter will continue to co-exist in one way or another.

  5. Saul Fleischman       Reply

    G+ is certainly a different flavor @douglasi:twitter  The ability to “circle” people who may never circle (follow and classify) you in return is similar to a Twitter “follow.”  Hence the frequent G+ comparisons with Twitter.

    However, post length, media attachment, and the UI/UX are like a mature Facebook, if you will. I believe that this is what began and will continue to feed the attraction; we have long been ready for a Facebook – in which we can selectively direct updates to limited audiences.  I am eager to see how Google tweaks bandwidth allocation (the “hangouts” don’t work well for me or anyone I know) and also the user interface in the coming months – since I already see simple ways they could make things more clear and readily accessible.

    1. Douglas Idugboe       Reply

      It sure is a different flavour @osakasaul:disqus . Its full potential will be fully determined when it finally opens third party API. 

  6. Happy Planet Central       Reply

    People use Facebook and Twitter for difference purposes. Businesses use Facebook and Twitter for different purposes. Google+’s approach to social networking is different and could be a welcome social media outlet for small businesses. Especially as Google finds a way to integrate some of its business-friendly services such as Google Places, Google Offers, Google Checkout,  Google Sites, Google Analytics, etc. into Google+.

    1. Paul Tocatlian       Reply

      Google+ has a number of welcome features, such as Circles, that makes if easier for people to manage difference groups of personal and work acquaintances. I can also see how, with  time, Google+ will add features small businesses and their customers will be able to benefit from.

  7. paper writing service       Reply

    I enjoyed reading your articles. This is truly a great read for me. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work.

  8. Digital Gutter Space       Reply

    Is Google Plus spreading itself too thin?

  9. ManonLeroux       Reply

    Nice post Douglas, I tend to agree with the idea that each platform has it’s strength & weaknesses and the bottom line is really about what us (as users) are trying to achieve.  If we are not clear of our goals and strategies to achieve them we will miss the potential that these tools can give us!     

  10. john lewis uk       Reply

    There should be comparison between Google + and facebook, but if we talk about twitter, i guess its something different. Although twitter is also included in social media sites but its way of working is entirely different from other sites.

  11. Leo Widrich       Reply

    Hi Douglas, great post and very thought-provoking! Love your points on the two completely different worlds. The simplicity and “no non-sense” approach from Twitter is just what makes up the unique experience with it. It is not as shiny as G+ or Facebook, but also hard to compare to them.

    Love thoughts and Buffered the post for sure! :) 

  12. Jessica Northey       Reply

    Interestingly, since all the “Social Media Experts” have switched over to Google Plus my Twitter stream has cleaned up. I have had way more engagement and have even gained 2 Klout points. I do pay a lot of attention to Social Measurement through other peoples eyes. I usually gauge it by clicks and responses, suffice to say my web traffic is up about 1000% too.

    I don’t know yet what to think of G+. Feedback from Radio/TV/Broadcasting industry types I work with is “why” and it’s just a bunch of Social Media experts selling books and sending out links…honestly, that is their take so far. Some of my higher up media types are even  saying it’s another BUZZ or WAVE.
    I dont know enough yet to make opinion, so I am just gonna keep on Beta’ing it.

  13. Facebook to Tame Google+ with 'Facebook for Business' | Smedio       Reply

    […] an explosive rate. Several people have questioned whether Google+ will kill one or all of Facebook, Twitter and […]

  14. Andrew Pelt       Reply

    I just want to mention I am just all new to blogging and site-building and seriously enjoyed your web blog. Most likely I’m likely to bookmark your website . You amazingly have perfect articles and reviews. Cheers for revealing your blog.

  15. local marketing company phoenix az       Reply

    I tried looking at your website on my new iphone 4 and the design does not seem to be right. Might want to check it out on WAP as well as it seems most cell phone layouts are not working with your website.

  16. internet marketing arizona       Reply

    Hey, I just hopped over to your web site using StumbleUpon. Not somthing I might generally read, but I liked your thoughts none the less. Thanks for creating some thing worthy of reading.

  17. graphic design service oakland ca       Reply

    If you could message me with some hints & tips on how you made this blog site look this good, Id appreciate it.

  18. internet marketing company oakland ca       Reply

    Im getting a little problem. I cant get my reader to pick-up your feed, Im using bing reader by the way.

  19. dallas association management       Reply

    Is it alright to put a portion of this on my webpage if perhaps I post a reference point to this site?

  20. reviews on phen375       Reply

    I feel you did an awesome job explaining it. Positive beats having to research it on my own. Thanks

  21. chair mats       Reply

    I believe that one of your advertisements initiated my internet browser to resize, you might well want to set up that on your blacklist.

  22. branding agency birmingham       Reply

    When I open up your Feed it seems to be a ton of junk, is the issue on my side?

  23. Celeb sextapes       Reply

    Oh my goodness! Impressive article dude! Many thanks, However I am having difficulties with your RSS. I don’t understand why I am unable to join it. Is there anyone else having identical RSS problems? Anybody who knows the answer can you kindly respond? Thanx!! http://nudecelebleaks.com/

  24. sbobet       Reply

    A motivating debate that is related to casino and betting agencies is definitely worth a comment. There’s no doubt that that you should publish more on this issue, it might not be a taboo matter but typically people don’t talk about such subjects.Casino on-line betting it’s the most reliable and risk-free methods to place your bets in these days. The bonuses and promotions are usually an appealing approach for online poker. Most people will never find these types of features in any conventional casino.

  25. neck braces talk       Reply

    If you dont mind, exactly where do you host your webpage? I am hunting for a good quality web host and your site seams to be fast and up almost all the time

  26. Orval Perlow       Reply

    I really appreciate this post. I’ve been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thx again

  27. nude celebrities       Reply

    You have made some decent points there. I looked on the internet for additional information about the issue and found most people will go along with your views on this website. http://nudecelebleaks.com/

  28. account       Reply

    Re: The person who created the statement that this was a great website actually needs to possess their head examined.

  29. iphone repair pleasanton       Reply

    Strange , your site turns up with a dark hue to it, what color is the primary color on your web site?

  30. chair mats       Reply

    Could you email me with a few tips about how you made your site look this cool, I would be appreciative.

  31. check this out       Reply

    This is really a wonderful site, could you be interested in going through an interview regarding just how you developed it? If so e-mail me!

  32. tech support       Reply

    Wanted to drop a remark and let you know your Rss feed isnt working today. I tried adding it to my Yahoo reader account and got absolutely nothing.

  33. source       Reply

    Just discovered this site thru Yahoo, what a pleasant shock!

  34. check out gsp rushfit       Reply

    Brilliant, thank you, I will subscribe to you RSS soon!

  35. domestic cleaning london       Reply

    You should really control the commentary at this website

  36. attorney website marketing       Reply

    An Enclosed Examination Of Deciding on Basic Aspects Of search engine marketing

  37. TM       Reply

    Just to let you know your website appears a little bit strange in Safari on my laptop using Linux .

  38. email advertising       Reply

    What i don’t understood is actually how you are now not really much more neatly-preferred than you might be right now. You are very intelligent. You know thus considerably in relation to this topic, made me individually imagine it from a lot of various angles. Its like men and women aren’t fascinated except it’s something to do with Girl gaga! Your individual stuffs outstanding. All the time handle it up!

  39. visit site       Reply

    Do youve got a spam issue on this website; I also am a blogger, and I was asking yourself your scenario; weve created some nice methods and we are looking to swap solutions with other people, be certain to fire me an e-mail if planning to pursue.

  40. read more       Reply

    If you dont mind, exactly where do you host your blog? I am looking for a good quality web host and your weblog seams to be fast and up just about all the time

  41. good personal injury attorney       Reply

    Good article. It is extremely unfortunate that over the last several years, the travel industry has had to tackle terrorism, SARS, tsunamis, influenza, swine flu, and also the first ever real global economic collapse. Through everything the industry has proven to be strong, resilient and also dynamic, discovering new tips on how to deal with hardship. There are constantly fresh problems and the opportunity to which the business must again adapt and act in response.

  42. Federico Gory       Reply

    100% natural solution to be able to hypothyroidism & maternity problems. In case you are concerned about your current unborn new born’s well being here is the answer to suit your needs

  43. hair growth tips       Reply

    Prevent Dry Hair Now On This Amazing Hair Oil

  44. click for chair mat       Reply

    If you could email me with some pointers on how you made this blog look this cool , I would appreciate it!

  45. super effective hair       Reply

    6 Easy Steps To Grow Locks Faster

  46. Introductions       Reply

    What i don’t realize is if truth be told how you are no longer actually much more well-favored than you may be right now. You are very intelligent. You realize thus significantly with regards to this subject, produced me in my view consider it from numerous various angles. Its like men and women are not interested until it is something to do with Girl gaga! Your personal stuffs nice. At all times handle it up!

  47. partner sites       Reply

    Jesus Christ theres a lot of spammy comments on this web page. Have you ever before thought about attempting to remove them or installing a extension?

Pin It on Pinterest