Will Diaspora Change the Face of Social Media?

DiasporaDiaspora may have started off as a project being developed by a group of four New York University programming students, many believe that it’s about to change the face of social media for good. What’s special about Diaspora and will it live up to all the media hype and attention? Let’s find out.

What is Diaspora?

Diaspora is privacy-aware, personally controlled, do-it-all distributed open source network. Clearly, the ‘privacy-aware’ aspect aims to make fun of Facebook’s recent privacy troubles. The ‘personally controlled’ aspect is probably got to do with the amount of user control for configuration, network settings and other aspects of his social network. What’s most interesting is that Diaspora represents the emerging breed of Open Source social networks.

The project’s initial goal was to raise $10,000 by June 1 so the programmers could begin the project. Given the unique philosophy of Diaspora, this challenge was a non-starter and has been easily overcome by the founders. Till date, there’s a solid backing of nearly 4,800 promoters for approximately $175,000 pledge.

Why now?

IMO, the announcement for Diaspora couldn’t have been timed any better. With Facebook facing criticism over privacy flaws and the Twitter folks being busy on their Ad model, it’s a perfect opportunity to launch a game changer social network.

Facebook has often been blasted for not promoting the ‘free internet’ philosophy. There’s only one way to plug your apps into Facebook – Facebook Connect, a proprietary interface. Since Diaspora is open source, it’s surely bound to attract all open-source evangelists, including myself.

How will it work?

Diaspora differentiates itself from other social networks by passing control back to users to let them enjoy the amazing power of social networking. The objective of Diaspora is to build is a network that allows everyone to install their own seed. A seed refers to a personal web server with a user’s photos, videos and all other information. It is similar to how Ning users can create their own networks within the Ning network. In case of Diaspora, the user has complete ownership of Seed and decides what to do with it.

Many people believe that Diaspora might just end up as another social media aggregator. However, the startup team clarifies that it’s much more than another social media agg and will use the innovative concept of social graphs in order to represent user’s virtual lives.

To me, it looks like Diaspora may turn out to be an amalgamation between a social network like Facebook and a publishing platform like WordPress.

Will it be a game changer in Social Media?

To be honest, too little is known of Diaspora at this point of time in order to make a prediction about it. The concept is interesting and the open-source route will certainly help it evolve much faster than other closed source social networks.

My concern is that it may just turn out to be too complicated for a layman user to understand and manage the technical concepts of seeds.

Clearly, Diaspora is aiming to be the next Facebook. The funding is there and the prospects look exciting. The idea is simple and realistic. The team has done well in the planning stage. Let’s just hope, they do equally well to execute this idea well. After all, who doesn’t need a social network with no privacy flaws and total control? I, for one, am game for it.

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