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Christmas has surely come early for Twitter business users this year – the micro-blogging site yesterday unveiled its revamped online business center which makes it easier for users to buy ads and promoted content.
“We’ve seen tremendous growth in the creative ways businesses and organizations are leveraging Twitter, and we want to make sure you have access to their great ideas,” the micro-blogging site said in a blog post. Apart from the promoted content (tweets, trends and accounts), the site provides a well-organized set of tutorials for beginners.
How do these changes impact you as a Twitter Business user? Let’s find out.
Help Yourself
I personally believe that Twitter thrives on simplicity. It’s a lot more simple and intuitive to use as compared to Facebook. However, it can still be overwhelming for newbies who’re yet to find their feet in the Tweetverse. I’m glad that Twitter has realized this sooner than later and come up with a “Help Yourself” set of tutorials which explain how business users can make the best of micro-blogging site.
There are informative case studies on companies, who’ve successfully used Twitter, handy widgets such as Tweet & Follow buttons and valuable resources on how to integrate Twitter API into your company website. There are tips on building a following for a business, and a section called Start Advertising.
Open Access
The updated site has a form which lets you contact Twitter for using the advertising service, which promotes specific accounts, updates, and trends. This service was earlier available to select customers and I’m glad that Twitter has opened it up for public use.
Advertising Budget
As a potential advertiser, you can choose from 5 categories of monthly ad budget, ranging from below $10k through over $100k, and choose whether they would like their campaigns to begin in 1 to 4 weeks, 1 to 3 months or 3 months from now. There’s no one size fits all approach for business advertising and Twitter folks know that as good as anyone else in the business.
Analytical Data
I’ve often emphasized the importance of a business being able to measure the ROI on its social media efforts. Therefore, it brings me immense pleasure to note that the recent Twitter update provides detailed analytical data for those companies who buy ads or promoted content on the site.
As a social media loyalist who loves exploring business intelligence, I strongly believe that a business dashboard is a necessity rather than a luxury and it will help push Twitter’s cause as a serious business tool.
Another Step towards Self-Service Advertising
Twitter top management has often indicated that “self-service advertising” model is the way forward for world’s leading micro-blogging site. Though the recent updates don’t exactly indicate a fully operational self-service model but Twitter is slowly and surely getting there. You fill in the form specifying the required information about your business and your monthly advertising budget and the Twitter advertising team takes it over from there.
What do you think of the revamped Twitter Business Center? Please share your opinion by leaving a comment below this post.
The genius of Twitter is its simplicity. Until lately, the company focused on capacity, and let others design the bells and whistles, which were allowed to live or die ala carte. Now Twitter’s executive team is giving in to the lure of complexity. More is NOT more. It’s a damn shame.
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