Who could have ever imagined that a 140-character micro-blogging service would rule the social media world one day? Unlike other social networking sites, Twitter creates an instant buzz with users. The popularity of Twitter continues to surpass all expectations and millions of users continue to sign-up with every passing day. It’s fair to say that the world is undergoing through Twittermania and yours truly is amongst the growing population of Twitter addicts.
So, how and why does Twitter create an instant buzz with users? Let’s find out.
Easy as you like
Twitter is as easy as it gets in social media world. You can access it anytime and from anywhere using a computer or a smartphone. There’s no rocket science involved in using it either. The user interface is intuitive and any new user knows exactly what to do and how to do it. Tweeting is easy and so is following people. You don’t need to be a technical junkie in order to use Twitter effectively. If you know how to surf the internet, you are ready to join the Twitter bandwagon. Just sign up and start tweeting.
Lighting Quick
Twitter updates are instantaneous – be it tweeting, sending a reply to a tweet or sending a request to follow another user on Twitter. Everything works lightning fast in Twitter world. Further, the limit of 140 characters ensures that users do not spend a long time in writing their tweets. It’s short, sweet and simple. Retweeting messages is a matter of few clicks. Users love speed and that’s what Twitter offers. No delays, no frills – real time communication.
It is perfect for the Gen-next which wants to be always connected while on the move.
No Privacy Concerns
While other social networks like Facebook and MySpace have been entangled with privacy concerns, Twitter has chosen to keep it rather simple. There’s no risk of sensitive personal information being exposed and it’s fairly secure as well. If you are a celebrity, you have an option to get your account verified so that your identity is not misused on Twitter.
Twitter offers a great way of getting free online publicity without risking your privacy.
Free Site, Free Apps
The best things in this world are free and so is Twitter. What’s more, it allows you to promote your brand and interact with prospect and existing customers. You can be connected to your favorite celebrities and brands.
What’s more, there are thousands of free Twitter apps which allow you to use Twitter from your computer or your smartphone. There’s also a plethora of free services which add value to Twitter – for example, Tweetphoto and Twitpic are two immensely popular photo sharing services for Twitter.
Great Business Tool
Twitter originated as a micro-blogging service and it has turned into a great free business tool since its inception. You can establish your brand on Twitter and spread the word to millions of Twitter users quickly. Promote your products and get customers engaged into conversations on Twitter.
Twitter rocks! If you are not already on Twitter, you are missing out big time. Have your own reasons why Twitter creates an instant buzz with users? Please do share them with me.
Just don't forget that Buzz can only start around quality content :p
Like other Social media, Twitter can be great for listening, interacting and engaging for marketing, PR, customer service and product service development when carefully thought through, properly resourced and intergated with other business functions. However, let's not get carried away. A recent study indicated just 7% of the US population on Twitter. Even though a fraction of those will active users, that's a nice potential niche. Think about how those number might decrease in other markets. Twitter also suffers more than most from Attention Deficit Hyperactivity Syndrome – consistency, useful service and content are key here to gaining traction.
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