Why Facebook Timeline Will Boost Your Business

Facebook TimelineStarting last Friday, Facebook started updating all brand pages to use the ‘Timeline’ feature. To put things in perspective, Facebook Timeline has been available as an optional feature for a while now and earlier this month, I wrote about how to use Facebook Timeline for branding and conversion. None the less, if you have a brand page, there’s no more escaping the Facebook Timeline any longer. And to be honest, there’s no reason why you should be thinking along those lines.

In this post, I present my views on why Facebook Timeline is a must have for all brands and how best to use it.

1. Visual Treat

I strongly believe the Facebook Timeline is a visual treat for the audience. I love the layout with the banner photo at the top and the switch to a two-column layout with activities on the right and status updates on the left – I believe it creates a strong impact. As a brand, make sure you choose the cover photo judiciously.


Since the Timeline accommodates larger thumbnails on top of the profile page and brand pages, it means that viewers find it easier to find friends, photos, map of activity and other pages that their friends may have ‘liked’. In essence, it increases the visibility of your page and there’s a greater likelihood of it being liked by a user’s friends once he/s she likes it.

3. Engagement

Milestones enable brands take advantage of larger photos and videos to promote fan engagement. Posts featured on timelines server as means for fans to engage with a post past its time in the news feed. Brands can leverage milestones to showcase a company’s achievements and key moments, again allowing fans to interact with the business beyond its current news.

4. Content

I strongly believe the Facebook Timeline facilitates brands and small business owners to better understand customers and connect with them in a way that builds trust and potentially influences transactions. Since the content is more visible and relevant, it helps improve the overall relationship with customers.

5. Promotion

Facebook claims the transition to Timeline is going well, with more than 8 million brands and companies having already switched their pages to the new format. The obvious perk – the Timeline feature is tailor-made for promotion and show off. Whether it’s an upcoming product launch or an achievement, the Timeline provides a congenial visual environment to showcase a brand’s claim to fame.

How are you using the Facebook Timeline feature for your brand? Are you happy to switch to Timeline or would you rather stay with your existing page rather than be forced to switch to Facebook Timeline. Please have your say by leaving a comment.

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  2. UkrainianLife

    As FB user – I hate its idiots Apps, which waste my time – IMHO FaceBook is not for business – its for wasting time with crasy pictures, Apps like TopFace, etc, for teenagers.

    1. Jordan J. Caron

      I do agree most of the people are on Facebook to waste time. They want to find out what their “friends” are up to, look at pictures, kill time and play games.

      So people though do like to get caught up on news. If they follow a business or brand and that brand of business creates engagement within their Facebook strategy, it can be a very useful tool.

      No longer does a person have to check back to a website to find out what’s new. They can see what’s going on right on Facebook as the news feed is being dominated by Pages and not “friends” updates.

      The key is using Facebook for business is engagement and marketing that benefits a persons live in a few different ways.

      1. Douglas Idugboe

        As Jordan as rightly said, Facebook allows you to bring your business to prospects and customers in their comfort zone and playground. That’s the beginning of the process though. To fully implement Facebook in your business, you must have a strategy in place, a conversion strategy. Without strategy, Facebook could easily become a popularity contest without results. In other words, it becomes play without profit.

  3. Clubbereight

    i don’t know about you but i simply hate facebook being used for business. it’s for friends to stay in touch with friends. it should stay that way. 

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