Starting last Friday, Facebook started updating all brand pages to use the ‘Timeline’ feature. To put things in perspective, Facebook Timeline has been available as an optional feature for a while now and earlier this month, I wrote about how to use Facebook Timeline for branding and conversion. None the less, if you have a brand page, there’s no more escaping the Facebook Timeline any longer. And to be honest, there’s no reason why you should be thinking along those lines.
In this post, I present my views on why Facebook Timeline is a must have for all brands and how best to use it.
1. Visual Treat
I strongly believe the Facebook Timeline is a visual treat for the audience. I love the layout with the banner photo at the top and the switch to a two-column layout with activities on the right and status updates on the left – I believe it creates a strong impact. As a brand, make sure you choose the cover photo judiciously.
Since the Timeline accommodates larger thumbnails on top of the profile page and brand pages, it means that viewers find it easier to find friends, photos, map of activity and other pages that their friends may have ‘liked’. In essence, it increases the visibility of your page and there’s a greater likelihood of it being liked by a user’s friends once he/s she likes it.
Milestones enable brands take advantage of larger photos and videos to promote fan engagement. Posts featured on timelines server as means for fans to engage with a post past its time in the news feed. Brands can leverage milestones to showcase a company’s achievements and key moments, again allowing fans to interact with the business beyond its current news.
I strongly believe the Facebook Timeline facilitates brands and small business owners to better understand customers and connect with them in a way that builds trust and potentially influences transactions. Since the content is more visible and relevant, it helps improve the overall relationship with customers.
Facebook claims the transition to Timeline is going well, with more than 8 million brands and companies having already switched their pages to the new format. The obvious perk – the Timeline feature is tailor-made for promotion and show off. Whether it’s an upcoming product launch or an achievement, the Timeline provides a congenial visual environment to showcase a brand’s claim to fame.
How are you using the Facebook Timeline feature for your brand? Are you happy to switch to Timeline or would you rather stay with your existing page rather than be forced to switch to Facebook Timeline. Please have your say by leaving a comment.
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