The Latest

What Your Twitter Strategy Should Be in 2011

byDouglas Ian
January 3, 2011
3 minute read
Total
0
Shares


[smartads]

Happy New Year to all smedio readers! With the holiday season coming to an end and the arrival of Year 2011, it’s time to get back to “business as usual”. From a business perspective, it’s the best time to get ready for the New Year – formulate business plans and develop your marketing strategy for 2011.

Year 2010 saw a number of changes in the marketing world with Twitter and Facebook firmly taking over the reins from conventional marketing channels. Twitter grew by leaps and bounds last year and is further expected to surge this year. As a business, you need to have a strategy in place to make the most out of Twitter in 2011. What should be your business’ Twitter strategy for year 2011? Let’s dig deeper to find out.

Twitter Business Tools

Twitter already has several million business users and I’d expect a large number of new users join the ship in 2011. Twitter transformed completely in year 2010 and became more business-friendly than ever. The trend is expected to continue this year and Twitter set the precedent by launching a revamped online business center last month.

For newbie business users, the online business center is a great place to learn how to use Twitter. My advice to new Twitter users is to spend enough time to understand how things work in Tweetverse and then decide on the best strategy on how you should go about using it. For example, using promoted tweets can help spread the word about your business at a nominal cost; therefore it’s worth exploring further.

Business Objectives for New Year

It’s often said that one size fits all approach does not work in the business world. Therefore, there is no ubiquitous Twitter strategy which would work just as well for all businesses. Your Twitter strategy should be based on your business objectives for the New Year and not the other way around.

Once you have a clear understanding of your business goals for year 2011, develop a Twitter strategy best-suited to accomplish those objectives.

Tweet Plan

The onset of New Year is a perfect time to look at your existing Tweet Plan and modify it as required. If you haven’t tweeted enough last year, make a commitment to stick to your planned tweeting schedule for year 2011.

For the last two years, I follow a daily Tweet Plan where I login to Twitter twice a day – mornings and evenings. It lets my tweets reach out to people before they begin their work day and my evening session lets me reply to any direct messages and re-tweet any interesting tweets from my followers.

Profile

New Year is a good time to introduce some new and innovative changes to your Twitter profile. It brings about a welcome change which is likely to drag your follower’s attention. And it’s not just a matter of appearance; make sure that your revamped Twitter profile provides interesting and informational content about your business.

Tweets

Tweets are the lifeline of Twitter, so there’s no way you can afford to ignore them. Make sure to Tweet meaningful and interesting information. Re-tweet industry news and valuable business information that would be relevant to your followers. Tweet enough to keep your followers engaged but don’t over do it as nobody like to be spammed with a large number of messages.

All in all, I’d expect year 2011 to be another fantastic year for Twitter business users. What’s your Twitter strategy for 2011? Please share your opinion by leaving a comment below this post.

Total
0
Shares
Share
Tweet
Pin it
Author
Douglas Ian
Douglas Ian is the Chief Editor of Smedio Magazine, Bestselling Author, Strategist, Speaker, and Trainer, who helps businesses grow their revenue through specialized business optimization strategies.
35 comments

  2. The best tip for the new year is to be consistent with your efforts in the previous one. Not letting the guard off, keeping on your toes with innovation and new tools and trends, reading, commenting, writing, connecting. It feels like starting another trip, a mix of both good and bad feelings, but still something exciting and full of potential.

    1. Happy New Year Gabriele! Great summary of additional tips that would surely boost Twitter ROI in the New Year. Always a pleasure to have your always interesting comment.

  3. Can you give us some more substantive advice? How can we increase visibility for our Reality TV series beyond hashtagging and targeting followers who watch this genre?

  4. @ A week with my father….I find it to be most effective when you are 1. Consistent. I have the same greeting for morning and the same goodnight each evening around the same time everyday. It’s not that it’s predictable I like to say it’s more reliable to my followers to know what’s to come and what to look forward to the new day ahead of following us. 2. Timing. So very important I find in set n specific times to tweet as if it’s a 9-5. 3. Keep it fun and interesting for your target audience, offer prizes and giveaways. You can get these things fairly reasonable online. I have only been tweeting now just shy over a month and with over 330 followers, I was told whatever I’m doing just keep it up! I hope that you can take what I’m doing and master it.

  5. Thanks for a great, motivating reminder post. We’re hoping to enlist our existing loyal customers in both stores to get on the Twitter bandwagon! 🙂 We want to start posting special deals for them – and anyone on Twitter – who can dash in within 8 hours or so for “Steal-it Deals” – Should be fun! (So long as we don’t instigate any car accidents!) Thanks! Irina

  6. I just want to say I’m newbie to weblog and actually loved this web-site. Almost certainly I’m going to bookmark your site . You really come with terrific article content. With thanks for sharing with us your website.

  9. It appears to me that this website doesnt load up on a Motorola Droid. Are other people having the same issue? I like this site and dont want to have to skip it any time Im away from my computer.

  11. I enjoy you because of your own efforts on this web site. Gloria really likes going through research and it’s easy to see why. My spouse and i learn all relating to the lively way you give good techniques by means of your website and therefore encourage contribution from website visitors about this matter while our own daughter is learning a whole lot. Enjoy the remaining portion of the year. Your doing a really good job.

  15. A motivating discussion on casino and betting agencies is worth to comment. I do think that you need to publish more on this subject matter, it might not be a taboo matter but typically folks don’t speak about such topics.Casino on-line bets it really is the most reliable and safe methods to place your bets at this moment. The bonus deals and special deals are actually an captivating approach for online poker. People will probably never get all these features in any conventional casino.

  19. 100% natural solution in order to thyrois issues & pregnancy troubles. In case you are concerned with the unborn new born’s well being here is the solution for you

  24. Together with almost everything that appears to be building throughout this subject material, a significant percentage of viewpoints happen to be rather exciting. On the other hand, I beg your pardon, because I can not give credence to your entire plan, all be it refreshing none the less. It looks to everybody that your remarks are generally not totally rationalized and in reality you are your self not entirely confident of the point. In any case I did take pleasure in reading it.

  27. I have got one idea for your web page. It appears like right now there are a number of cascading stylesheet troubles while opening a number of webpages in google chrome as well as opera. It is running fine in internet explorer. Perhaps you can double check that.

  28. It appears to me that this website doesnt load up on a Motorola Droid. Are other folks getting the same issue? I enjoy this webpage and dont want to have to skip it when Im away from my computer.

Comments are closed.

Related Posts