What Is Social Marketing to Advertising Agencies

Advertising AgenciesDo advertising agencies and social media represent a culture clash? Are these mutually exclusive entities that are best confined to their own worlds? Is it possible to use the combo in a manner which offers the best of both worlds?

What is social marketing to an advertising agency? How can an advertising agency leverage the best of social media while avoiding any culture clash? In this post, I define the paradigm of social marketing from an advertising agency’s perspective.

Creativity is the common ground

Critics often point out that advertising agencies thrive on creativity – something that’s largely amiss in the world of social media. I strongly disagree with that statement. IMO, creativity and innovation serve as the common denominators for social media as well as ad agencies. The moment you stop being creative and shy away from innovation, you are liable to fail – no matter whether it’s social media or whether you are a part of an advertising agency.

No substitutes

Social marketing is all about word of mouth. Social networks as well as ad agencies serve as the means while social marketing remains the eventual end. While ad agencies are used to tapping conventional media, social networks such as Facebook and Twitter have emerged as unconventional yet effective means for social marketing.  It’s all about the mindset. When an ad agency gets comfortable with the notion that social networks and conventional advertising tools aren’t substitutes, they are well positioned to leverage the best of both worlds.

Before the pitch

Social media is a highly effective medium to breed familiarity before an ad agency makes a new business pitch. Prospective clients often consider innovation and responsiveness as the primary criteria for selecting an ad agency. The beauty of social media is that it lets advertising executives develop relationships with people.

Further, ad agencies can tap a prospect’s or rival’s social media stream to gain valuable insights into their business and create/ modify their pitch accordingly.

Jet set go!

In the past, an advertising campaign may evolve over a period of weeks, even months in between the first set of commercials or placements and the next iteration that continues to tell the story. Social media drastically shortens this cycle to days and in some cases, even minutes where agencies can leverage the massive reach of social networks to launch instantaneous campaigns.

Engage

Social marketing is all about two-way communication. It’s a common misperception to treat advertising as a one-way street. Advertising agencies‘ creatives must adhere to listening and observing to their communications process. After all, user feedback is the most important part of an advertising campaign and it’s the differentiating factor between good and “great” advertisements.

How would you define social marketing from advertising agencies perspective? Please share your experience by leaving a comment below this post.

Total
0
Shares
30 comments
  1. Hi @Douglasi:twitter  IMO ad agencies need to focus on building relationships first before selling. This is what social media marketing teaches us. There is so much noise out there and the number of messages are growing with the speed of light. So, how does one still stand out? Start building a relationship first, then listen and understand the real challenges facing people. This will give ad agencies enough info to create enchanting messages that attract people like a magnet. In other words: stop selling, start listening. 

    1. That has been true before the advent of mass embrace of social media and will continue to remain true @JuanFlx. People are influenced by people they like, hence buy from people they like.

  2.       
    Social media is a greatly effective average to
    breed knowledge before an ad agency makes a new business pitch. Future clients
    often believe improvement and responsiveness as the primary criteria for
    selecting an ad agency. The beauty of social media is that it let’s advertising
    executives develops relationships with people.
           

  3. Wow! This one is very clear. I usually think that they have still a common ground though both are in different prospectives. Maybe their common is communication whether a social media is a two-way one or an ad agency with at least one way communication still both of them give instructions or valuable information. This post is great and I really like how you organized each perspective. Thanks.

  4. I just want to say I’m newbie to blogging and site-building and honestly liked this website. More than likely I’m going to bookmark your site . You absolutely have tremendous stories. Thanks a lot for sharing your web-site.

  5. I don’t know whether it’s just me or if possibly every person else encountering problems along with your internet site. It appears like some with the written text inside your posts are running off the screen. Can someone else please supply feedback and let me know if this is happening to them too? This may possibly be a issue with my browser because I’ve had this happen previously. Thank you

  6. Thanks for giving your ideas here. The other issue is that when a problem comes up with a computer system motherboard, folks should not have some risk associated with repairing it themselves because if it is not done properly it can lead to irreparable damage to an entire laptop. It will always be safe to approach your dealer of any laptop with the repair of its motherboard. They’ve technicians that have an expertise in dealing with laptop motherboard troubles and can have the right prognosis and execute repairs.

  7. I Will have to come back again whenever my course load lets up – however I am taking your Feed so i could go through your site offline. Thanks.

  8. An intriguing discussion that is related to casino and betting agencies is definitely worth a comment. I believe that you ought to write more about this issue, it might not be a taboo subject but typically folks don’t speak about such subjects.Casino internet bets is usually the most effective and secure methods to place your bets in today’s market. The bonus deals and promotions are actually an attractive feature for online poker. Most people will likely never get all these options in any physical casino.

  9. Do youve got a spam concern on this internet site; I also am a blogger, and I was questioning your scenario; we now have created some good methods and we are searching to trade solutions with other people, be positive to blast me an e-mail if interested.

  10. 100% all natural solution in order to thyrois issues & having a baby troubles. In case you are worried about your current unborn new born’s wellbeing this can be the solution for you

  11. magnificent submit, very informative. I wonder why the other specialists of this sector don’t understand this. You should continue your writing. I am confident, you’ve a great readers’ base already!

Comments are closed.

Related Posts