War is the last thing a country needs. Whether we choose to accept it or not, it’s a reality though. Thankfully, the humane aspect of wars continues to live in our hearts through noble gestures such as the initiative by Girl Scouts in Troop 612 and Troop 1145, who sell cookies to be sent to American troops in Iraq, Afghanistan and other remote areas of the world.
In the past, Girl Scouts have relied on more traditional means for marketing this noble cause. With social media marketing turning out to be all the rage these days, it’s unsurprising that they’ve turned to Facebook to reach out to wider audiences.
During the last few weeks, “It’s Girl scout cookie time” has been the talk of Facebook and Twitter and represents a perfect modern-age social media marketing case study. Here’s why.
How to transform a business using social media
The Girl Scout cookie time campaign is a classic example of how a business can be transformed with social media. Though the Girl Scouts cookie tradition dates back to the 1950′s, social media has vastly expanded its reach this year. The YouTube page developed for this campaign already has 67,000 upload views and more than 134,000 Facebook “likes”.
The official Facebook Fan Page has 67,000 friends split between people selling and people looking to buy. The Girl Scout Council has set up a dedicated Girl Scout Cookie website where you can enter your zip to find a local seller. While the Girl Scout Cookies are currently not sold online, I strongly believe that it’s a matter of time before the online sales channel gets tapped. After all, the internet coupled with social media is a ubiquitous sales channel with unparallel reach.
The Mobile Advantage
The Girl Scout council team has played its cards near perfect – tapping two of the most effective marketing channels – social media and smartphone apps. Available for the iPhone and Android, the free cookie-locator application allows customers to locate sales at grocery stores throughout March, when the cookies typically arrive for delivery. While the actual sales still involve face-to-face interaction with customers, it’s heartening to see the use of technology and especially, social media for a noble cause.
I strongly believe that social media has completely transformed the way businesses and non-profits outlook towards marketing. And the best part – it’s not done yet and continues to evolve there by opening up newer opportunities for businesses every passing year.
Have you leveraged social media for your business? If so, please share your opinion by leaving a comment below this post.