What Girl Scouts Can Teach You on Using Social Media in Your Business

War is the last thing a country needs. Whether we choose to accept it or not, it’s a reality though. Thankfully, the humane aspect of wars continues to live in our hearts through noble gestures such as the initiative by Girl Scouts in Troop 612 and Troop 1145, who sell cookies to be sent to American troops in Iraq, Afghanistan and other remote areas of the world.

In the past, Girl Scouts have relied on more traditional means for marketing this noble cause. With social media marketing turning out to be all the rage these days, it’s unsurprising that they’ve turned to Facebook to reach out to wider audiences.

During the last few weeks, “It’s Girl scout cookie time” has been the talk of Facebook and Twitter and represents a perfect modern-age social media marketing case study. Here’s why.

How to transform a business using social media

The Girl Scout cookie time campaign is a classic example of how a business can be transformed with social media. Though the Girl Scouts cookie tradition dates back to the 1950′s, social media has vastly expanded its reach this year. The YouTube page developed for this campaign already has 67,000 upload views and more than 134,000 Facebook “likes”.

The official Facebook Fan Page has 67,000 friends split between people selling and people looking to buy. The Girl Scout Council has set up a dedicated Girl Scout Cookie website where you can enter your zip to find a local seller. While the Girl Scout Cookies are currently not sold online, I strongly believe that it’s a matter of time before the online sales channel gets tapped. After all, the internet coupled with social media is a ubiquitous sales channel with unparallel reach.

The Mobile Advantage

The Girl Scout council team has played its cards near perfect – tapping two of the most effective marketing channels – social media and smartphone apps. Available for the iPhone and Android, the free cookie-locator application allows customers to locate sales at grocery stores throughout March, when the cookies typically arrive for delivery. While the actual sales still involve face-to-face interaction with customers, it’s heartening to see the use of technology and especially, social media for a noble cause.

I strongly believe that social media has completely transformed the way businesses and non-profits outlook towards marketing.  And the best part – it’s not done yet and continues to evolve there by opening up newer opportunities for businesses every passing year.

Have you leveraged social media for your business? If so, please share your opinion by leaving a comment below this post.

Snapchat Bottom Banner 1


  1. Tweets that mention What Girl Scouts Can Teach You on Using Social Media in Your Business | Smedio | The New Media and Social Web Guide for Business and Marketers -- Topsy.com

    […] This post was mentioned on Twitter by Douglas Idugboe, michinori yokoo, TweetAnnounce, Golden Opportunities, Social Media Tips and others. Social Media Tips said: RT @AmitV_Tweets: What Girl Scouts Can Teach You on Using #SocialMedia in Your Business http://t.co/b9jRxfS by @douglasi @s… @MediaTip […]

  2. What You Can Learn from How the Girl Scouts Use Social Media | The Wild Women Entrepreneurs

    […] of entrepreneurship from the ground up. Well now they’ve taken it even farther! As this article from SMedio discusses, the Girl Scouts have learned to use social media to their advantage. Read […]

  3. Sales Letter Video

    Social media is people-to-people communication. This is why social media communication across cultures requires good cross-cultural skills. Social media communication between people of different cultures can easily break down due to a lack of cross-cultural communication skills. 

  4. Tyson F. Gautreaux

    I just want to mention I am newbie to weblog and honestly enjoyed your page. Almost certainly I’m likely to bookmark your blog . You amazingly have awesome well written articles. Thanks for sharing with us your web page.

  5. a4852109

    I’ve said that least 4852109 times. SCK was here

  6. rolety wrocław

    Hi! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us beneficial information to work on. You have done a outstanding job!

  7. organizacja koncertów

    Three, there’s an excellent tutorial built-in that’ll take you through making your first game, and four, there are lots of plugins and libraries that handle? things like “locks and keys”, non-player character behaviour, etc.. If you’re learning mostly to learn a general-purpose language, these days you’d be better off with Python than BASIC.

  8. マークジェイコブス バッグ

    An Introduction To Credit score Card Benefits

  9. local marketing company phoenix az

    If you could email me with some hints about how you made your blog look this cool, I would be appreciative!

  10. internet marketing company phoenix az

    I Am Going To have to return again when my course load lets up – nonetheless I am getting your Rss feed so i can go through your site offline. Cheers.

  11. local marketing company phoenix az

    I tried looking at your blog in my blackberry and the structure does not seem to be right. Might wanna check it out on WAP as well as it seems most smartphone layouts are not really working with your web page.

  12. smokeless cigarettes

    When are you going to post again? You really entertain me!

  13. tour forensic accountants

    Jesus Christ there is a great deal of spammy feedback on this webpage. Have you at any time thought about attempting to remove them or putting in a plugin?

  14. chair mats

    Fantastic Stuff, do you have a youtube profile?

  15. Bert Oktavec

    I think this is one of the most vital info for me. And i’m glad reading your article. But want to remark on few general things, The site style is great, the articles is really great : D. Good job, cheers

  16. url

    An interesting post there mate . Thank you for posting !

  17. chair mats

    Most of the comments on this website dont make sense.

  18. found it

    Even though I genuinely like this publish, I think there was an spelling error close towards the finish of your third section.

  19. phen375 review

    I really delighted to find this internet web site on bing, just what I was looking for : D too saved to fav.

  20. this site

    Nice post ! Thanks for, posting on my blog page man! I shall email you some time! I did not realise that!

  21. agen bola

    A motivating topic regarding casino and betting agencies is definitely worth my comment. I do think that you need to publish more about this issue, it may not be a taboo subject but usually people don’t talk about such topics.Casino internet gambling it certainly is the most reliable and safe means to place your bets at this time. The first deposit bonuses and promotions are really an captivating option for online poker. Most people will likely never obtain these types of possibilities in any traditional casino.

  22. chloritic fretless scoliometer confusability

    This website is very cool! How can I make one like this .

  23. iphone

    Re: Whoever created the remark that this was a good site really needs to possess their head looked at.

  24. teida

    This can vary widely. You will never get an accurate average price for a used motorcycle.. . The price can range from a couple hundred dollars to several thousand dollars. Price will depend on the make and model, age, mileage on the odometer, and overall condition of the bike. The time of the riding season can effect the price of a bike. Motorcycles tend to me more expensive in the beginning of the riding season than near the end.. . Also, the price of the more fuel efficient models has risen lately along with the price of gas.

  25. chair mats

    Wanted to drop a remark and let you know your Feed is not functioning today. I tried adding it to my Yahoo reader account but got nothing.

  26. guide to chair mats

    Just to let you know your site looks a little bit strange in Firefox on my notebook using Linux .

  27. płytki do kuchni

    i didnt say i cared about them that much… i care about them but i know? if i change i will only make an incredibly small difference so i may as well enjoy my life. . you all support alot of that stuff to just by owning a house, using oil, etc

  28. Nicki Minaj nude

    It’s hard to find experienced people for this subject, but you seem like you know what you’re talking about! Thanks

  29. domestic cleaners london

    If you could message me with a few hints & tips on how you made your site look this awesome , Id be thankful!

  30. chairmats

    Do youve got a spam problem on this website; I also am a blogger, and I was questioning your situation; we now have produced some nice strategies and were searching to swap options with other folks, be certain to shoot me an e-mail if serious.

  31. sexy girl

    Is it fine to insert a portion of this on my web site if perhaps I post a reference to this web-site?

  32. marc by marc jacobs

    How To Hire Employees Via Referrals

  33. Leigh Kegler

    Simply a smiling visitor here to share the love (:, btw outstanding design. “Make the most of your regrets… . To regret deeply is to live afresh.” by Henry David Thoreau.

  34. vacation rental

    Amazing article, cheers, I will bookmark you later.

  35. self storage

    Wanted to drop a comment and let you know your Feed isnt functioning today. I tried including it to my Bing reader account but got nothing.

  36. ugg ブーツ 激安

    Add Visitors and Articles to your Web site

  37. study chair mat

    After I open up your Feed it seems to be a ton of junk, is the issue on my part?

  38. chairmat

    How do you make this blog look this cool!? Email me if you get the chance and share your wisdom. Id be appreciative.

  39. Isaias Deblieck

    F*ckin’ awesome things here. I’m very satisfied to peer your article. Thanks so much and i’m taking a look ahead to touch you. Will you please drop me a mail?

  40. トリーバーチ iphoneケース

    As an worker, we fight to get observed in the workplace, simply because if we are not observed, then we won’t get promoted or get compensated our dues for a task well carried out. As a company, we fight [url=http://www.newmonclersalejp.com/%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%83%80%E3%82%A6%E3%83%B3-%E3%82%B3%E3%83%BC%E3%83%88-%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%83%80%E3%82%A6%E3%83%B3-%E3%83%A1%E3%83%B3%E3%82%BA-c-86_93.html] モンクレール ダウン メンズ [/url] to get our item or support observed in the market. It does not make a difference how [url=http://www.newtoryburch2013.com/%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81iphone%E3%82%B1%E3%83%BC%E3%82%B9-c-107.html] トリーバーチ iPhoneケース [/url] good your product is – if people do not see it, hear it or know [url=http://www.newmiumiubagjp.com/] miumiu 新作 [/url] about it, well, they cannot buy it.Or even in adore, we battle to get noticed by the individuals we yearn for, simply because if they don’t even know we exist or know next to absolutely nothing about us, we merely don’t stand a chance. Therefore in every element of our life, becoming observed in all the right ways is usually a good thing. To do so, we constantly look for new, better and much more effective methods of obtaining ourselves known and creating the globe aware of our existence. 1 of the very [url=http://www.newmonclersalejp.com/] モンクレール ダウン [/url] best new methods to [url=http://www.newtoryburch2013.com/] tory burch [/url] do this, and certainly 1 way that the individuals of the globe will quickly be sitting down up and taking note of, is by getting a domain title that is your personal name, e.g. “www.YourName.com”, and setting up a Blog on it. You will be blogging about your enthusiasm/interest/expertise frequently at your own domain.Because Blog postings are picked up by Research Engines, you will actually exponentially multiply your possibilities to get noticed and as a result, massively improve your prominence all around the world! After all, not everybody has their own domain, so you automatically lock your self into the mind of the other individual as “somebody unique” even though your contacts can do the exact same thing but because they don’t know how, you have an advantage.In addition, running a blog is as simple as typing an e-mail and clicking on the “Deliver” button in your e-mail program, besides you’re not typing an e-mail but anything you like, and you will be clicking on the “Publish” button in your Blog program rather whereupon what ever you’ve written is instantly seen on your Weblog, reside on the Internet. Obtaining a domain title and Running a blog are simple to do, and extremely affordable to established up (it will price you much less than a supper for two a thirty day period) – but most individuals don’t know that. When this occurs, you acquire an advantage more [url=http://www.discountmarcjacobsbagsjp.com/%E3%83%9E%E3%83%BC%E3%82%AF%E3%83%90%E3%82%A4%E3%83%9E%E3%83%BC%E3%82%AF-%E3%83%90%E3%83%83%E3%82%B0-c-37.html] marc by marc jacobs バッグ [/url] than your friends who don’t do this [url=http://www.newtoryburchjpsales.com/%E3%80%90tory-burch-robinson-weekender%E3%80%91%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-%E3%83%AD%E3%83%93%E3%83%B3%E3%82%BD%E3%83%B3-%E3%82%A6%E3%82%A3%E3%83%BC%E3%82%AF%E3%82%A8%E3%83%B3%E3%83%80%E3%83%BC-%E3%83%90%E3%83%83%E3%82%B0-p-785.html] Tory Burch robinson Weekender [/url] simply because they do not know how to do it!Here are the other benefits of having a domain name that is your name that contains a Blog for you to include your ideas to on a normal foundation:one. You Gain [url=http://www.miumiujp2013.com/%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%9F%E3%83%A5%E3%82%A6%E3%82%AD%E3%83%BC%E3%82%B1%E3%83%BC%E3%82%B9-c-99.html] miumiu キーケース [/url] Prominence In Your FieldWhen you Weblog on your profession (physician, attorney, musician etc.) or your abilities (carpentry, knitting, sculpting etc.), individuals from all over the globe who go to your domain will automatically associate you as an professional in your area.two. You Stand Out In A Job InterviewSifting through hundreds of applications for a job place, [url=http://www.newmonclersalejp.com/%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%82%B8%E3%83%A3%E3%82%B1%E3%83%83%E3%83%88-c-84.html] モンクレール ダウンジャケット [/url] a prospective interviewer cannot help but discover the resume exactly where the applicant has his own website that is his own title, like www. Applicant’sName.com, and he has his own individual e-mail address like Applicant’[email protected]’sName.com! three. You Gain Company CloutIf you are a attorney, a doctor, a businessman, a carpenter or an artist, with your personal Blog that is regularly up to date with your knowledge and ideas, you automatically turn out to be more trustworthy, professional and reliable. A domain that is made up of your own name merely provides your little 1-man show a increase into showing as a larger, much more professional “business”, by default.In Summary:If not becoming noticed is what’s keeping you back, or you simply believe its time that you stage up your sport and begin relocating up the ladder, then it is about time you get your self your customized domain and begin placing up your knowledge and ideas on your Weblog. Thousands of individuals around the world are already doing it, quietly. It’s now your turn!

  41. wallets

    Everyone’s needs are various depending on their numerous lifestyles and residing designs. Consequently selecting an airline card from the numerous airline cards available will rely on your option entirely. Eventually, it’s up to you as to how difficult your airways credit score card [url=http://www.newmarcbymarcjacobsjp.com/%E3%83%9E%E3%83%BC%E3%82%AF%E3%82%B8%E3%82%A7%E3%82%A4%E3%82%B3%E3%83%96%E3%82%B9-%E8%B2%A1%E5%B8%83-c-12.html] マークジェイコブス 財布 [/url] will work for you. But by studying these easy tips, and inquiring these concerns, you can certainly wedge out a couple of more advantages out of your airways credit score card.What is an Airlines Credit score Card Anyway?With an airlines credit score card, 1 can make credits or points anytime 1 utilizes the airlines credit card. Following a particular number of “points” have been accrued from buys made on the card, cardholders can redeem points for airline journey, just the way one might utilize frequent flyer miles.Be certain to know how numerous factors you require to accumulate on your airways credit card so as to qualify for free air journey. It is also vital to know when these points will expire if not place to use inside a particular quantity of time. Because most of the top airways credit card reward applications are usually quite pricey for credit card companies, any airlines credit score card will generally arrive with an annual fee and will also have greater corresponding interest rates than other credit cards.How Do I Choose the Best Airline Card?The first step in figuring out which airline card to select is to know which airline you regular the most. If you have an airline preference for most of your journeys, find out if the exact same airline has an airline card.An additional thing to evaluate would be the frequency of your traveling. If you fly as soon as every few many years or so, you are least most likely to advantage from an airline card. If, however, you fly often, you may want to think about possessing an airline card. However, there is a catch concerned in this as nicely. Many airline cards place restrictions on the quantity of points that can be attained in a year. So, if you are not able to make use of points prior to they expire, owning an airline card would be futile.As we have already talked about, any airline card will have an yearly charges attached to it besides getting greater corresponding curiosity rates than a non-airline card, so watch [url=http://www.discountmarcjacobsbagsjp.com/%E3%83%9E%E3%83%BC%E3%82%AF%E3%83%90%E3%82%A4%E3%83%9E%E3%83%BC%E3%82%AF-iphone-%E3%82%B1%E3%83%BC%E3%82%B9-c-50.html] marc jacobs iphone 4 case [/url] out for that as nicely.Obtaining the Very best Out of Airline CardsTo get the best [url=http://www.newmonclerdownsjp.com/%E3%82%B8%E3%83%A3%E3%82%B1%E3%83%83%E3%83%88-%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%83%A1%E3%83%B3%E3%82%BA-%E3%82%B8%E3%83%A3%E3%82%B1%E3%83%83%E3%83%88-c-94_95.html] モンクレールメンズ [/url] out of your airline cards, use them meticulously. For occasion, consider a small quantity off your month-to-month budget every month in the direction of paying the stability on the airline cards and make sure that you are only spending that amount. Or else, you [url=http://www.newtoryburchjpsales.com/%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-%E3%83%90%E3%83%83%E3%82%B0-c-153.html] トリーバーチ バッグ激安 [/url] are most [url=http://www. newmonclerdownsjp.com/%E3%83%99%E3%82%B9%E3%83%88-c-100.html] モンクレール ベスト [/url] likely to finish up having to pay fairly a tidy sum as finance charges can add up from the higher interest rates typically related with airline cards.An additional way to maximize the utility of your airline cards is to choose your purchases through the airline cards very cautiously. Fairly a quantity of occasions, even though you will get factors for every purchase [url=http://www.newmonclerdownsjp.com/products_new.html] moncler 通販 [/url] made with the airline cards, [url=http://www.newtoryburchjpsales.com/%E3%80%90%E6%BF%80%E5%AE%89%E3%80%91%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-classic-reva-ballet-flat-%E2%98%85-%E3%83%AC%E3%83%B4%E3%82%A1-%E3%83%90%E3%83%AC%E3%82%A8%E3%83%95%E3%83%A9%E3%83%83%E3%83%88-%E3%83%96%E3%83%A9%E3%83%83%E3%82%AF-p-690.html] トリーバーチ Reva [/url] there will be extra factors for particular buys. The elegance of airline cards lies in utilizing them for the purchases that count whilst utilizing other credit score cards for those that do not.

  42. Carey Tabios

    100% all natural solution to hypothyroidism & pregnancy problems. Should you be worried about your current unborn child’s well being here is the remedy for you

  43. chairmats

    The design for the website is a little bit off in Epiphany. Even So I like your weblog. I might have to use a normal browser just to enjoy it.

  44. privacy

    Im having a small issue. I cant get my reader to pickup your rss feed, Im using msn reader by the way.

  45. More about the author

    Tips On How To Grow Long Frizzy Hair Fast – Try To Be The Rapunzel That You’d Like

  46. Source

    Pure Hair Growth- Simple Tricks To Grow Long Hair Without Having Side Effects

  47. mecze na zywo chelsi barcelona

    I truly appreciate this post. Really Cool.

Comments are closed.

Pin It on Pinterest