Many organizations worldwide are reaping the benefits of adopting Web 2.0 communication channels in the workplace. Though numerous organizations still haven’t embraced this technology to communicate with employees, the ones that have taken the plunge have realized the unmatched benefits that Web 2.0 offers to companies and businesses.
Why Web 2.0?
Web 2.0 is all about using collaborative tools such as video conferencing, Web conferencing, instant messaging, Wikis and Blogs. These collaborative technologies gain more importance when employees from different business units and often split across multiple geographical locations and time zones work together on a common task.
How can Web 2.0 help my business?
Google Apps, an online document sharing and collaboration tool has gained immense popularity over the last few years. Microsoft Live, another web 2.0 implementation, has also helped businesses transform their communication using real time messaging, on the fly file sharing etc. Many companies are already using such technology to deliver web-enabled front-ends for complex applications.
Wikis are a cool way of sharing information effectively within an organization and without having to worry about the aspects of security, maintenance and access issues. Web 2.0 technologies also help companies reduce operational costs by encouraging the SaaS (Software-as-a-Service) model. The growing trend of SaaS delivery model for delivering functionally rich, web-based applications also serves as a good indicator of the growing prevalence of Web 2.0 use in businesses.
The adoption of Web 2.0 technology has been of particular importance for larger enterprises, which have a lot of data and complex functionality to integrate across multiple application sets. Further, Web 2.0 is a great proponent for automation of tasks, thereby helping to improve the overall productivity and efficiency of an organization.
Business Value of Web 2.0
Many people often ask me how Web 2.0 can add value to my business. IMO, there are 3 key ways in which the adoption of web 2.0 technologies adds business value to an organization.
1) Optimal Utilization of Resources
2) Active Participation of Employees as Contributors and Co-Creators
3) Promoting Unique, Hard to Reproduce Data Sources
The USP of Enterprise Web 2.0 is to promote best practices for creating Web experiences amongst business people, IT team, and users so that we make the most of the systems, users, and information that we have. For example, the vast, aging inventories of otherwise useful information are one of the major wastes in most businesses today. Web 2.0 encourages us to put it all online, make it user organized, findable, and to build a community around it.
There’s no doubt that the adoption of Web 2.0 technologies is the first step down a promising new path. These are endless possibilities and the prospects look pretty good. I hope that the next Web 2.0 success story that I hear is yours!
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