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Twitter Poised to Overtake Facebook

byDouglas Ian
June 14, 2011
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FacebookWith the news, that Apple’s next generation iPhone 5 would offer users a system-wide integration of Twitter, but not of Facebook, the ongoing narrative of a war between the two social networking giants began to dominate the headlines once again. Why did Apple snub Facebook and its growing legion of nearly 700 million users? Will the partnership with Apple, propel the fast growing micro-blogging platform into head-to-head competition with Facebook? The same week that we learned the iOS 5 would have Twitter baked into the deepest recesses of its Operating System, Facebook lost nearly 6 million U.S. users. And Mark Zuckerberg’s social networking phenomenon posted an anemic growth rate for June of just 1.7 percent; one of the worst, and the second back-to-back month of slower than normal growth rates.

What does this all mean for businesses investing advertising dollars in Social Media? Is the smart money poised to flow into Twitter?

The Reports of Facebook’s Death are Greatly Exaggerated

Yes, Facebook’s growth has slowed for two straight months in a row but it’s not clear yet if these figures portend a worrisome trend. Facebook still reigns supreme globally, having reached an astonishing 687 million users in June, according to Inside Facebook Gold’s data. In fact, if you look at the newest world mapcreated by Vincenzo Cosenza charting the use of social networks around the globe, Facebook is the king of the world. It dominates social networking use in 119 out of 134 countries. The color-coded infographic is based on data from Alexa and Google Trends.

And the number of Americans using Facebook is simply stunning, especially compared to Twitter’s much lower saturation point. A February eMarketer study found that nearly half, or 42.3 percent, of all Americans use Facebook, compared to only 7 percent of the total population using Twitter. The rates are higher for Americans with regular Internet access. Trends show that Twitter’s U.S. saturation is expected to surge past 11 percent by the end of the year. Still, Twitter’s reach pales in comparison to Facebook’s.

Facebook Losing Millions of Subscribers From the U.S. and Canada

However, Facebook is shedding users in saturated markets, particularly in the United States and Canada. The data shows that the U.S. lost nearly 6 million users, and Canada lost 1.52 million subscribers, by the end of May 2011. The countries of Norway, Russia and the United Kingdom, all lost about 100,000 Facebook subscribers.

Perhaps user fatigue is setting in with longtime subscribers, or concerns about personal privacy are scaring some users away. Facebook’s recent bungled handling of its facial recognition flap didn’t help matters. However, the global future looks bright for Facebook.

Most of Facebook’s growth is coming from highly populated emerging markets, such as Brazil and Mexico. Brazil’s Facebook use grew by 10 percent, Mexico by 7.6 percent and Thailand by 7.1 percent. India, Argentina and the Philippines also showed healthy growth trends.

Facebook is Still King, But Keep Your Eyes on Twitter

Facebook’s social networking dominance and its “more than 500 million active users” will continue to provide high profile marketing opportunities for businesses. And Facebook’s popularity reaches great swaths of the entire American population, representing all age groups. Twitter, on the other hand, is largely confined to a niche group of savvy power users. Twitter’s growing popularity, its use in the mainstream media and future integration in iOS 5 devices, presents an attractive advertising platform. Twitter is definately on the move. It added 100 million new accounts in 2010 alone.

Moreover, Twitter is about to be handed a huge advantage courtesy of Apple. iPad, iPhone and iPod touch users would be able to seamlessly use Twitter from their devices, opening up an entirely new user base for the micro-blogging service.

Twitter platform/api director Ryan Sarver, told All Things Digital that he views the iOS 5 integration, as a once in a lifetime opportunity that could take Twitter to the next level.

“We think every app is going to benefit from instant personalization from this social layer, from gaming to utilities to enterprise apps,” said Sarver.

Twitter’s battle with Facebook for dominance is certainly a quixotic quest at this stage in the game. Remember, it wasn’t so long ago that MySpace was the leading social networking destination. Now, MySpace has long ago faded into irrelevance to Facebook reign.

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Douglas Ian
Douglas Ian is the Chief Editor of Smedio Magazine, Bestselling Author, Strategist, Speaker, and Trainer, who helps businesses grow their revenue through specialized business optimization strategies.
71 comments

  1. Interesting article, Douglas. Thanks for pulling together some great information here. I’m really looking forward to the next gen iPhone, and if Twitter is built in, all the better.
    Cheers/Terri

    1. Thanks @twitter-17011345:disqus for being a very valuable member of the Smedio community. The integration of Twitter into the iOS5 ecosystem would definitely be a game booster, if not changer, for Twitter. We look forward to the dynamics that follow afterward.

  2. Hope this happens. As a former Facebook user, I grew to loathe them. I love Twitter & wouldn’t mind if it took over Facebook users. Unfortunately, I know a lot of FB users who don’t “get” Twitter. All I can say to that is “Try it and give it a chance.” LONG LIVE TWITTER!!!

    1. Just being curious @c933a83219a4cfc730056f703a7d00d5:disqus , do you miss the Facebook platform sometimes or it’s a complete loathe all the way?

  3. The day twitter allows me to block content for specific users (or group of users), i’ll think about quitting facebook. For now facebook allows me to share stuff to a selected list of users, blocking all the rest from seeing it. 

    1. Twitter allows you to have a private profile. Now if you’re concerned about the selected list of users that are following you having the ability to retweet your info where “all the rest” can see; then I see where you’re going with that.

      1. @5a18859dff07ad01aa90f59a7760ca86:disqus , as @openid-88380:disqus said, you have control of over who sees your tweets by setting up a private profile and you can block a particular or set of of users if you want to but that would defeat your premise of twitter use I believe.

        When it comes to Twitter and Facebook, IMO you shouldn’t give one up for the other. They both have their place.

  4. Pingback: Article: Twitter Poised to Overtake Facebook via Smedio | Kyle's Web Lab
  5. Pingback: Article: Twitter Poised to Overtake Facebook via Smedio | Kyle's Web Lab

  7. This was a fantastic post. I am an avid Twitter user and
    frequent FB user, but I find Twitter to be better at connecting with new
    people. FB is for people I know in real life…a much smaller group. I feel
    like tweeting will become as ubiquitous as email.  Currently, it is much easier and quicker to reach me via a DM on Twitter than it is an email. I have Twitter up on one screen all the time, while I only periodically check my email.

    1. What you’ve just described @twitter-103512565:disqus is becoming a common phenomenon for many people, especially Twitter power users and it’s a trend that’s expected to grow with the expected iOS5 integration.

      A friend, Dave of @TweetSmarter:disqus , once said something along this line, “Facebook is for friends I hung out with in high school, and Twitter is for those cool guys I would have liked to hang out with in high school”. That some how speaks for a lot of people.

  10. Pingback: Ace Department | Blog | Twitter vs. Facebook

  11. For me, I tend to use Twitter for work-related issues and FB for friends and family, and each seeem to work uniquly for these uses. Are they really equal? I don’t think so; FB allows you to do so much more, host a blog, store photos even play games. I suspect that the two will site quite nicely together for a little while to come. But a very interesting article. Thank you!

  12. Nice post, but I have a couple of points I like to make:
     
    1) Facebook numbers: at over 680 million users – Actually how many accounts, not just Fanpages?
    2) Running at 680 million users, what kind of growth are we expecting? This is uncharted terrority plus are our expectations realistic.
    3) Twitter’s integration with Apple is only going to speed up the opportunity to be social, and be a Apple brand advocates. A masterstroke as we all know Twitter is so, so simple to use.
     
    Imagine with 175 million twitter accounts broadcasting, retweeting – with viral marketing at its best with a strong dose of cross media amplification touch points. Ultimately volume, impact, speed, and resonance of the Apple message will see it leave its competitors in it’s wake.

    More a masterstoke from Apple than a favor for Twitter.

    Follow or Message me on Twitter @Chairmansam

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