Twitter is Most Popular Social Media Platform for Businesses

Most businesses in UK favor Twitter over Facebook to interact with their customers, a new survey from Virgin Media Business has revealed. While this particular survey was restricted to UK only, Twitter rules over Facebook in a large number of business markets worldwide.

Virgin Media Business Survey Findings

The survey conducted across 5,000 businesses in UK indicates that 33 percent of the companies that use social media to engage with consumers use Twitter, compared to 32 percent who use Facebook. MySpace ranks third (29 percent), followed by Blogging (19 percent) and YouTube (17 percent).

In demographic terms, London (47 percent) and the South East (44 percent) top the charts for social media adoption followed closely by 42 percent of businesses in the South West and Wales, but the region least likely to engage with consumers through social media was Northern Ireland (21 percent).

While the business share of Twitter is marginally more than that of Facebook, it is growing at a quicker pace than the latter.

Twitter is simple, period

Twitter works on the golden rule – “If it ain’t simple enough, it won’t be used enough”. Thankfully, using Twitter (personal or business use) is easy as you like. Unlike some of its social media counterparts, there’s no rocket science involved in tweeting.

Signing up on Twitter is easy and the user interface is intuitive so there’s lesser risk of users losing their way. In contrast, newbie users can often find the Facebook interface overwhelming and it can take them a while to figure out how certain things work. I had to watch a handful of videos in order to figure out how to create and modify my Facebook page in order to get any real benefits from it.

Twitter thrives on simplicity. Unlike Facebook, it does not mess up your privacy and it’ completely secure. Therefore, it’s hardly surprising that a large number of business and enterprise users are now flocking Twitter as compared to Facebook.

Of course, there are exceptions to everything

While I’m a staunch social media loyalist, I don’t recommend businesses to jump on to the Twitter bandwagon without giving it a thought. The Virgin Media Business survey also provides similar findings. It indicates that Twitter isn’t very popular in the financial banking sector.

Understandably, banking is a sector where face to face communication works better as compared to tweets. While tweeting remains a viable communication media to reach out to customers, it is not the “primary” mode of communication in the financial sector. UK has nearly 5 million Twitter users but there are only a handful of financial institutions using the micro-blogging site to get in touch with customers.

Twitter isn’t a magic wand for businesses and it isn’t meant to be. However, it’s one of the best ways to “instantly” reach out to your customers. Happy Tweeting!

Snapchat Bottom Banner 1


  1. Callie

    Another great article Doug!

    I’m glad my belief that FB is a bit overwhelming was not an isolated one. I like being joined by company. lol It’s also good to now know Twitter is preferred over FB worldwide in terms of business marketing. When I read that, it actually surprised me.

    Although I have yet a ways to go in effectively tweeting my way successfully on a business level, your articles will help shorten the journey.

  2. Douglas Idugboe

    Thanks for another reflective comment Callie.

  3. Robert Portman

    Both are a great tool in business marketing but because of the unique feature of Twitter, (following your friend) it become more useful in marketing and promoting your business.

  4. Guest

    Hi Out My Website:

    & Follow Me On Twitter:

  5. Ronald Hockins

    I just want to mention I’m very new to blogging and actually enjoyed you’re page. Most likely I’m likely to bookmark your website . You amazingly come with amazing well written articles. Thanks a lot for revealing your website page.

  6. return to site

    Whenever I originally left a comment I clicked on the Notify me whenever new comments are added checkbox and currently each time a comment is added I get 4 messages with the identical comment.

  7. Charity Daubney

    This is very fascinating, You are an overly skilled blogger. I have joined your rss feed and look ahead to in search of extra of your excellent post. Additionally, I have shared your site in my social networks!

  8. mobile ads

    I tried looking at your web site with my mobile phone and the structure doesnt seem to be correct. Might want to check it out on WAP as well as it seems most cellular phone layouts are not working with your site.

  9. chair mat online

    Is it okay to place a portion of this in my personal webpage if I publish a reference point to this web-site?

  10. click for chair mat

    Wanted to drop a remark and let you know your Rss feed isnt functioning today. I tried adding it to my Yahoo reader account but got nothing.

  11. kailua kona

    Wow! This blog is awesome. How can I make it look this good ?

  12. finger splints

    Could you message me with some tips about how you made this site look like this , Id be appreciative!

  13. Classy Leather Jackets and Blazers « szhqex

    fairly beneficial material, all round I picture this is worthy of a book mark, thanks a lot

  14. iphone repair dublin ca

    I adore that blog layout . How was it made? Its rather nice.

  15. click

    Just discovered this blog thru Google, what a way to brighten up my year!

  16. go here

    Im getting a browser error, is anyone else?

  17. chairmat website

    This website has got some really useful info on it. Cheers for sharing it with me!

  18. site link

    I had been wanting to know if you ever thought of adjusting the design of your blog? It is well written; I enjoy what you have got to state. But maybe you can add a little more in the way of written content so people might connect to it better. You have got an awful lot of wording for only having one or two photos. Maybe you can space it out better?

  19. world s best guitar

    Strange , your posting shows up with a black color to it, what shade is the primary color on your web-site?

  20. 3d models wall light fixture 3d model 3d studio max file max on-line

    Fantastic Stuff, do you have a bebo profile?

  21. evil angel productions

    Re: Whomever produced the statement that this was a great internet site really needs to get their brain looked at.

  22. chair mats

    I have got one suggestion for your blog site. It appears like there are a number of cascading stylesheet problems when opening a number of web pages in google chrome and internet explorer. It is functioning okay in internet explorer. Probably you can double check that.

  23. click here for

    Hi, I just hopped over to your web-site thru StumbleUpon. Not somthing I would usually browse, but I liked your views none the less. Thanks for creating some thing well worth reading through.

  24. analyze chair mat

    As soon as I at first left a comment I clicked the Notify me whenever new comments are added checkbox and currently each time a comment is added I receive 4 emails with the identical comment.

  25. logo

    Just discovered this site thru Google, what a pleasant surprise!

  26. javascript tutorials on-line

    Do you might have a spam issue on this website; I also am a blogger, and I was wondering your scenario; we now have developed some great methods and were searching to swap solutions with other folks, be positive to blast me an e-mail if interested.

  27. url

    Have you given any thought at all with translating your current webpage into Spanish? I know a couple of of translaters here which would help you do it for no cost if you wanna make contact with me personally.

  28. chair mats

    Is it okay to insert part of this on my personal web site if I post a reference point to this web page?

  29. grow hair fast

    Discontinue Dry Hair Now With This Particular Amazing Hair Essential Oil

  30. partner sites

    I have got 1 suggestion for your blog site. It seems like there are a number of cascading stylesheet troubles when opening a selection of webpages in google chrome as well as firefox. It is operating alright in internet explorer. Perhaps you can double check that.

  31. helpful resources

    6 Basic Steps To Grow Frizzy Hair Faster

  32. plastry podnoszace biust

    Wonderful post. I appreciate your attention to this subject and I learned a good deal.

Comments are closed.

Pin It on Pinterest