Top Free Social Media Monitoring Tools You May Not Know About

Social media monitoring tools are becoming more critical to companies who are interested in finding out whether they are making a mark online. These companies are also able to monitor whether the ‘word on the streets’ about their companies is positive or negative and can play a part in their online reputation management.

With the daily creation of new blogs, forums and social media sites, there are so many places for submission of feedbacks; it would be impossible to manually check for comments that aren’t keeping with your brand.

Online reputation management has now become an industry in itself with consultants and companies offering their services to clean up any mess.

There are various free social media monitoring tools available, in this post we’ll look at the most popular ones:


This browser-based tool allows a search for a term, and will bring back results from blog searches and all the main search engines. It’s possible to customise what you see and don’t see and will highlight all returns for the site/tool in question.

Social Mention

This nifty free tool will come back with a rating on whether you are receiving positive or negative coverage by studying the words around your search term. It analysis the reach of a search term, associated keywords, the site where it is used the most etc. This social media alert tool is similar to Google alerts.

Facebook Search


This is one of my favourite tools at the moment. With Facebook Search you can easily unearth who on Facebook is talking about a particular term. It does give you an overhead bird’s eye view of what’s being said and by whom.

How Sociable?

This tool will give you a ranking of how well you are doing in terms of visibility. You can compare your brand against your competitors’ to see how well you are rating on all the top social media sites.

The correct use of these social media monitoring tools, would help you take proactive steps in influencing and directing the conversations about your company. They can also help you manage your online reputation.

If you know of more free online / social media reputation management tools, please share them with us below.

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  1. Daniel Stoica

    Awesome tools!

    Thank You very much for sharing Douglas.

    1. Douglas Idugboe

      Thanks Dan for being a great and active member of the Smedio community.

  2. Jackie Bigford

    Another informative article Douglas. Thank you for introducing these excellent monitoring tools for Social Media…they are all new to me and I know that I will take advantage of them…especially for the Non-Profit Foundation that I manage on Twitter…the information here will certainly help in understanding what our reach is and how effective our keywords have been with our campaign to see an end to world hunger.

    Thank you…

    1. Douglas Idugboe

      I’m glad you find them useful Jackie 🙂 and thanks for being a great member of the Smedio community.

  3. Anonymous

    Great tools, hard to believe they’re all free.

    1. Douglas Idugboe

      I’m glad you find them useful Gmensah. Welcome to the Smedio community.

  4. How to Optimize Your Brand for Social Search | Smedio | The New Media and Social Web Guide for Business and Marketers

    […] what your followers/ fans/ other users are saying about your brand by using social monitoring tools. Accept constructive criticism and ensure to hand out clarifications whenever […]

  5. Kyle Henderick

    Nice post Douglas, making social media navigable and easily accessible is essential and these free tools are a great place to start. We also offer a limited version of our product called Freemium ( ), Freemium is supposed to give someone a snapshot into SM2, and is a great place to set up search terms and begin monitoring conversations.

    Keep up the helpful posts :).

    Kyle Henderick

  6. Diggerforall

    Thanks for the list. Unfortunately all of them fail to provide good results for Asia. Looking for something like starbucks only in Asia returns really less results while Google gives much more. Even FB does not allow me to search based on location 🙁

  7. Jim H

    Great article – but what fascinates me is which tool, either paid or free has the most access to Twitter, Facebook, You tube etc comments (both open and closed pages if possible etc)

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    Great list! It will be surely help me. Thanks for sharing!

  9. dissertations

    Thank you for this list of tools! Some of them could pretty much help me, thank you one more time!

  10. Gail Mullard

    Great post, I like quite a few of these tools.  Do you use Sprout Social?  What do you think of it – does it offer a free version or just paid?

    1. Lauraeardley89

      Hi Gail, I use Sprout Social – which is a paid service, don’t think they have a free alternative! I’m not all that impresed with it to be honest – it is always freezing, is extremely slow and regularly loses or fails to send scheduled tweets, which can be very frustrating!
      I could be wrong but I think Hootsuite offer a free service so that might be a better option.

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