Top Free Social Media Monitoring Tools You May Not Know About

Social media monitoring tools are becoming more critical to companies who are interested in finding out whether they are making a mark online. These companies are also able to monitor whether the ‘word on the streets’ about their companies is positive or negative and can play a part in their online reputation management.

With the daily creation of new blogs, forums and social media sites, there are so many places for submission of feedbacks; it would be impossible to manually check for comments that aren’t keeping with your brand.

Online reputation management has now become an industry in itself with consultants and companies offering their services to clean up any mess.

There are various free social media monitoring tools available, in this post we’ll look at the most popular ones:

Addictomatic

This browser-based tool allows a search for a term, and will bring back results from blog searches and all the main search engines. It’s possible to customise what you see and don’t see and will highlight all returns for the site/tool in question.

Social Mention

This nifty free tool will come back with a rating on whether you are receiving positive or negative coverage by studying the words around your search term. It analysis the reach of a search term, associated keywords, the site where it is used the most etc. This social media alert tool is similar to Google alerts.

Facebook Search

 

This is one of my favourite tools at the moment. With Facebook Search you can easily unearth who on Facebook is talking about a particular term. It does give you an overhead bird’s eye view of what’s being said and by whom.

How Sociable?

This tool will give you a ranking of how well you are doing in terms of visibility. You can compare your brand against your competitors’ to see how well you are rating on all the top social media sites.

The correct use of these social media monitoring tools, would help you take proactive steps in influencing and directing the conversations about your company. They can also help you manage your online reputation.

If you know of more free online / social media reputation management tools, please share them with us below.

Snapchat Bottom Banner 1

43 comments

  1. Daniel Stoica

    Awesome tools!

    Thank You very much for sharing Douglas.

    1. Douglas Idugboe

      Thanks Dan for being a great and active member of the Smedio community.

  2. Jackie Bigford

    Another informative article Douglas. Thank you for introducing these excellent monitoring tools for Social Media…they are all new to me and I know that I will take advantage of them…especially for the Non-Profit Foundation that I manage on Twitter…the information here will certainly help in understanding what our reach is and how effective our keywords have been with our campaign to see an end to world hunger.

    Thank you…

    1. Douglas Idugboe

      I’m glad you find them useful Jackie 🙂 and thanks for being a great member of the Smedio community.

  3. Anonymous

    Great tools, hard to believe they’re all free.

    1. Douglas Idugboe

      I’m glad you find them useful Gmensah. Welcome to the Smedio community.

  4. How to Optimize Your Brand for Social Search | Smedio | The New Media and Social Web Guide for Business and Marketers

    […] what your followers/ fans/ other users are saying about your brand by using social monitoring tools. Accept constructive criticism and ensure to hand out clarifications whenever […]

  5. Kyle Henderick

    Nice post Douglas, making social media navigable and easily accessible is essential and these free tools are a great place to start. We also offer a limited version of our product called Freemium (http://sm2.techrigy.com/main/signup.aspx ), Freemium is supposed to give someone a snapshot into SM2, and is a great place to set up search terms and begin monitoring conversations.

    Keep up the helpful posts :).

    Kyle Henderick
    Alterian
    http://socialmedia.alterian.com/

  6. Diggerforall

    Thanks for the list. Unfortunately all of them fail to provide good results for Asia. Looking for something like starbucks only in Asia returns really less results while Google gives much more. Even FB does not allow me to search based on location 🙁

  7. Jim H

    Great article – but what fascinates me is which tool, either paid or free has the most access to Twitter, Facebook, You tube etc comments (both open and closed pages if possible etc)

  8. Essay writer

    Great list! It will be surely help me. Thanks for sharing!

  9. dissertations

    Thank you for this list of tools! Some of them could pretty much help me, thank you one more time!

  10. Gail Mullard

    Great post, I like quite a few of these tools.  Do you use Sprout Social?  What do you think of it – does it offer a free version or just paid?

    1. Lauraeardley89

      Hi Gail, I use Sprout Social – which is a paid service, don’t think they have a free alternative! I’m not all that impresed with it to be honest – it is always freezing, is extremely slow and regularly loses or fails to send scheduled tweets, which can be very frustrating!
      I could be wrong but I think Hootsuite offer a free service so that might be a better option.

  11. Pete Bjorn

    I simply want to tell you that I am just very new to blogging and site-building and actually enjoyed your blog site. Probably I’m want to bookmark your blog . You certainly come with awesome articles. Appreciate it for sharing with us your website.

  12. graphic design service oakland ca

    Amazing article, thanks, I will visit again soon.

  13. Barbra Worthy

    Thanks for the guidelines you have discussed here. One more thing I would like to talk about is that pc memory specifications generally increase along with other improvements in the technologies. For instance, as soon as new generations of processors are made in the market, there is certainly usually a similar increase in the type preferences of both computer memory as well as hard drive space. This is because the application operated by these processors will inevitably rise in power to make new technology.

  14. this month

    Just to let you know your website looks a little bit unusual in Safari on my computer with Linux .

  15. view site

    If you dont mind, where do you host your webpage? I am looking for a very good web host and your site appears to be fast and up just about all the time

  16. sbobet casino

    A motivating topic around casino and betting agencies is definitely worth my comment. I do believe that you ought to write more about this issue, it might not be a taboo subject but generally people don’t talk about these subjects.Casino online gambling is actually the most professional and risk-free means to place your bets at the moment. The bonus deals and special deals are usually an captivating solution for online poker. People will likely never find all these options in any physical casino.

  17. web address

    Im getting a browser error, is anyone else?

  18. skin base layer

    You should really control the comments here

  19. chair mats

    Im getting a browser error, is anyone else?

  20. iloveit

    I needed to thank you for this very good read!! I definitely enjoyed every bit of it. I have got you saved as a favorite to look at new stuff you post… http://nudecelebleaks.com/nicki-minaj-nude/

  21. chair mat

    I have got one idea for your weblog. It appears like right now there are a few cascading stylesheet troubles while opening a selection of web pages inside google chrome and safari. It is running fine in internet explorer. Probably you can double check that.

  22. success

    Re: The person who produced the comment that this was an excellent site actually needs to get their head reviewed.

  23. click

    The look for your blog is a tad off in Epiphany. Even So I like your weblog. I may have to use a normal browser just to enjoy it.

  24. grills on sale

    Fantastic Stuff, do you currently have a youtube account?

  25. article

    A interesting blog post there mate ! Thank you for posting .

  26. stove pipe discussions

    Im having a small issue. I cant get my reader to pickup your feed, Im using google reader by the way.

  27. your chair mat

    How did you make this blog look this sick! Email me if you get the chance and share your wisdom. Id be appreciative!

  28. ipad repair san ramon

    Fantastic Stuff, do you have a myspace account?

  29. card stock temporary badge

    When I start your Feed it appears to be to be a ton of junk, is the problem on my part?

  30. analyze chair mat

    Do youve a spam concern on this web site; I also am a blogger, and I was wondering your scenario; weve got created some good methods and were searching to exchange options with other folks, be sure to fire me an e-mail if interested.

  31. Cable Tv Advertising With A Big difference « moncler1990

    Whilst I actually like this post, I think there was an punctuational error close towards the end with the third paragraph.

  32. hair growth hair

    Prevent Dry Hair Now With This Particular Amazing Hair Essential Oil

  33. Darrin Schlabach

    100% all natural solution for you to hypothyroidism & maternity troubles. In case you are focused on the unborn new born’s wellbeing this is actually the remedy in your case

  34. portable dishwashers for sale

    I got this site from my friend who informed me regarding this website and now this time I am browsing this website and reading very informative content at this place.

  35. more

    6 Simple Measures To Grow Locks Faster

  36. url

    When are you going to post again? You really inform me!

  37. the internet

    Wanted to drop a remark and let you know your Feed is not working today. I tried adding it to my Yahoo reader account but got absolutely nothing.

Comments are closed.

Pin It on Pinterest