All this while, I maintained that the true litmus test for Google+ would be in the business segment when it takes on the world’s leading social network head-to-head. To that effect, I questioned whether Google+ can stand the test of time and the intense competition from Facebook or will it die in its own course.
In November last year, Google formally launched Pages for Google+, thereby setting the stage for a titanic clash with Facebook Pages. The idea is to let people interact with a business much as they would with people over the network.
Find below an infographic on Google+ for Business with possible marketing applications:
Source: Chris Brogan.