When Google+ launched, it was widely projected as the next big Facebook Killer. While that didn’t happen, Google did a remarkable job of exploiting Facebook’s weaknesses with innovative features such as Circles and Hangouts. The world’s leading social network eventually hit back in style and as time passed, the initial euphoria over Google+ begin to fade away.
All this while, I maintained that the true litmus test for Google+ would be in the business segment when it takes on the world’s leading social network head-to-head. To that effect, I questioned whether Google+ can stand the test of time and the intense competition from Facebook or will it die in its own course.
In November last year, Google formally launched Pages for Google+, thereby setting the stage for a titanic clash with Facebook Pages. The idea is to let people interact with a business much as they would with people over the network.
Find below an infographic on Google+ for Business with possible marketing applications:
Source: Chris Brogan.