Third of Small Businesses use Social Media on a Daily Basis

As a social media and marketing consultant, I happen to meet all sorts of customers ranging from SOHOs (Small Office/Home Office), small businesses, aspiring startups to multinational corporations having a global footprint. What’s the common factor between them? Social Media.
The beauty of social media lies in its ubiquity. While I’m not saying that social media is a “one size fits all” solution for all businesses, the large number of social media variants implies that there’s a suitable solution for most kind of businesses.

Daryl Willcox Publishing Social Media Survey

The Willcox Publishing Social Media Survey involved 269 companies and the survey results are a testimony to the growing popularity of social media amongst small businesses and SMEs (Small and Medium Enterprises). The survey results indicate

  • More than half (54%) use social media
  • 35% of the respondents post updates everyday to platforms such as LinkedIn, Facebook and Twitter
  • 25% of the respondents post updates every few days
  • 17% of the respondents post updates on a weekly basis

LinkedIn (73%) is the most popular social media channel followed by Facebook (64%) and Twitter (63%).

Interestingly, the businesses which do not use social media to reach out to customers have all sorts of weird reasoning including

  • Lack of time (35%)
  • Our customers don’t use it, so why should we bother about it (31%)
  • It’s too complicated (24%)

LinkedIn – A world of business opportunities

LinkedIn is world’s largest professional network and it continues to grow at an astonishing pace. It offers unmatched opportunities for small businesses and SMEs for recruitment, sales and marketing needs.

I’m aware of several small business success stories which have benefited from the wide reach of LinkedIn. Whether it’s creating new retail channels or looking for marketing partners, I find LinkedIn a very handy source of valuable professional information.

Twitter and Facebook are good for business

When it comes to outreach marketing, it doesn’t get any better than Twitter and Facebook. Once you’ve defined your target audience, both these tools provide an efficient mechanism to keep your customers engaged.

In fact, it’s remarkable that a significant number of businesses are now using Facebook and Twitter on a daily basis. This is an astonishing achievement for both these sites which started off as a way for people to keep in touch with friends and family.

Social Media is the primary marketing strategy

Gone are the days when businesses restricted themselves to only traditional marketing models. It’s all about innovation these days and social media has taken the world of marketing by storm with its new-age modern methods.

While most businesses prefer to use social media for marketing purpose, an increasing number are now beginning to adopt it as a means of customer service and a channel for brand awareness.

It is no mean achievement comparably that the proportion of SMEs using social media has doubled since Daryl Willcox Publishing, which helps small businesses raise their profile in the media, last conducted same research into SME use of social media in December last year.

Snapchat Bottom Banner 1


  1. One Third of Small Businesses Use Social Media on a Daily Basis « Musings from a Writer's Mind

    […] small business, social media, Twitter I found an article about this on the social media site smedio and reading through it, it comes as no surprise to me. I am, after all, a small business and I use […]

  2. I’ve Tried Nothing And I’m All Out Of Ideas | Kitchen Table Marketing

    […] when I read Douglas Idugboe’s post on Smedio about how a third of small businesses use social media on a daily basis I was a bit disappointed, but not surprised.  Plus more than half (54%) use social media, only […]

  3. Johnregis1

    Awsome Delivery… I do local business marketing for businesses which include heavy social media.
    i must ask if i can use a few of your pointer in my presentations.. great post.

  4. Burton Haynes

    I just want to tell you that I’m new to blogging and site-building and actually enjoyed you’re website. Very likely I’m planning to bookmark your blog post . You definitely come with wonderful posts. Kudos for sharing with us your website page.

  5. social media manager oakland ca

    This is often a excellent blog, could you be interested in working on an interview regarding just how you produced it? If so e-mail me!

  6. clicky

    I love this website layout . How do you make it!? It is so cool.

  7. privacy

    This is a fantastic weblog, could you be interested in making time for an interview regarding just how you produced it? If so e-mail me personally!

  8. best pure acai berry for weight loss

    Do you might have a spam problem on this internet site; I also am a blogger, and I was wondering your situation; weve developed some great approaches and we are searching to trade options with other folks, be positive to blast me an e-mail if planning to pursue.

  9. Ashanti Moyet

    Your home is valueble for me. Thanks!…

  10. link

    The structure for your web site is a little bit off in Epiphany. Nevertheless I like your blog. I may have to use a normal web browser just to enjoy it.

  11. trigger finger

    The look for the website is a tad off in Epiphany. Even So I like your web site. I might have to install a normal web browser just to enjoy it.

  12. high quality chairmat

    An cool blog post right there mate . Thanks for the post !

  13. chairmats

    Awesome post ! Thank you for, visiting this blog mate. I shall email you soon. I didnt know that.

  14. finger splints

    Do youve a spam concern on this internet site; I also am a blogger, and I was wondering your scenario; we have produced some great methods and we are looking to exchange solutions with other individuals, be sure to fire me an e-mail if serious.

  15. www

    Re: Whoever made the statement that this was an excellent site genuinely needs to get their head reviewed.

  16. appstar jobs

    How do you make this blog look this awesome. Email me if you can and share your wisdom. Id be thankful.

  17. analyze cereality

    rather useful material, overall I imagine this is worthy of a bookmark, thanks a lot

  18. CaroWigley576 - Wiki BarCamp Bordeaux

    If you could message me with any hints & tips about how you made this website look this awesome, I would be thankful!

  19. chairmats

    I have got 1 recommendation for your website. It seems like at this time there are a number of cascading stylesheet issues while launching a selection of web pages inside google chrome and safari. It is functioning alright in internet explorer. Perhaps you can double check that.

  20. click

    This website is pretty good. How did you make it !

  21. guide to chair mats

    I Will have to visit again when my course load lets up – nevertheless I am taking your Rss feed so i can go through your web blog offline. Thanks.

  22. check this out

    This really answered my problem, thank you!

  23. kickboxing atlanta

    Do you mind if I quote a few of your articles as long as I provide credit and sources back to your weblog? My blog is in the exact same niche as yours and my visitors would truly benefit from some of the information you provide here. Please let me know if this okay with you. Thanks!

  24. additional reading

    Mira Frizzy Hair Oil Scam — Does This Product Surpass Its Claims

  25. your chairmats

    Re: The person who produced the remark that this was a great web site actually needs to get their brain examined.

  26. hair vitamins

    The Right Way To Grow Strong As Well As Healthy Hair

  27. Baltimore Storage Units

    I simply could not leave your web site prior to suggesting that I extremely enjoyed the usual info an individual supply in your guests? Is going to be again often in order to inspect new posts.

Comments are closed.

Pin It on Pinterest