Ad networks are an important tool for advertisers because of the increased efficiency and lowered cost of doing business. Simply put, ad networks aggregate spots to put advertisements from print to online to mobile. So, instead of filtering through millions of websites and contacting the publishers about advertising spaces manually, the ad network automates this process for you. Although there are ad networks for all types of media including print, with the increased use of smartphones, digital ad networks are more important than ever.
So, how do you know what network to choose out of so many options? Here are just a few of the top mobile ad networks of 2014:
Top Search Engine Networks
Google AdSense and AdWords: These are two of the most popular ad platforms for online publishers, according to Practical Ecommerce. AdSense is a free platform that enables publishers to display relevant ads next to their online content. Publishers can customize the look and feel of the ads to match their website, explains Google. AdWords, on the other hand, is a pay-per-click model that presents relevant ads on Google search result pages. And, because Google has so much online traffic, this is a good place to start advertising.
Bing Ads: As Google’s largest competitor, Bing Ads is another popular platform for advertisers. It also uses a pay-per-click model and displays your ad if the keywords in the search match. Bing Ads also works with Yahoo and other partner sites to help you reach a wider audience.
Top Mobile Ad Networks
AdMob: This network was acquired by Google in 2010 and allows app developers to create and customize text or image ads on smartphones like the Sony Xperia Z3 similar to how a Web publisher creates ads for their webpage. According to Google’s website, it has over 650,000 apps, 200 billion global ad requests per month, over 1 million advertisers and a 200 percent increase in CPMs since 2013.
AirPush: This mobile ad network is driven by data and works with large companies including Coca Cola, Appia, TableCard and Say Media Group. With the AirDSP function, you can manage your mobile campaign, see detailed analytics and use the optimizer tool. The network also gives you the option to utilize push notifications, icon ads, video ads and advanced overlays in addition to regular advertisement spaces. Furthermore, it offers several pay structures including cost per action (CPA), cost-per-click (CPC) and cost-per-mille (CPM).
iAd: This mobile advertising network is a part of the Apple corporation, and as such is the largest iOS ad network. It claims that their platform enables you to reach over a billion Apple users worldwide and that they make it easier to engage customers for both smartphone and tablet devices. Additionally, it is a flexible platform that allows you to choose the price, audience and ad format.
PocketCents: One popular form of ads on the Internet are banner advertisements, and that’s what PocketCents provides. It is a pay-per-click banner advertising network that focuses on local audiences with text, image and video ads. This ad network is different than many others because it features a flat rate of $0.25 per click. And, according to Practical Ecommerce, you can eliminate competitive placement based on bidding.