The Seven Types of Marketing Experts


Marketing Experts

The types of marketing experts you will discover here may not be familiar but you have a lot to learn from them. The paradigm of marketing has completely transformed over the last two decades. While legacy marketing techniques are still applicable, the world has moved over to a hybrid state of digital and conventional marketing. Therefore, the role of marketing experts has changed significantly over the years.

In this post, I talk about the 7 types of marketing experts that you are likely to encounter in today’s digital world.

The Conventional Marketer

These are experts who have the “been-there-done-that” kind of experience in legacy marketing mediums such as print, TV and radio. They have seen marketing change over the years but have still managed to make their mark felt based on their vast experience in conventional marketing techniques.

The Internet Marketer

Internet Marketers are a breed of experts who have mastered the web as a marketing medium. Whether it’s Search Engine Optimization (SEO), Search Engine Marketing (SEM), link building or any other Internet Marketing technique, these are people who have leveraged the web to build awesome marketing campaigns.

The Social Media Marketer

Social Media marketers are experts who have successfully used social media as an effective marketing medium. Whether it’s Facebook, Twitter, LinkedIn or other emerging social networks such as Pinterest, these marketers know how to use the social web to create compelling marketing campaigns.

The Brand Marketer

These are marketing experts who are best suited to marketing campaigns related to brand building. Their expertise lies in making a brand popular and spinning a web of attraction for the prospect customers. Their ultimate aim is to create brand value for organizations. For these folks, it’s all about the brand.

The Communicator

I have come across several marketing experts who are genius communicators. They are blessed with an ability to communicate so swiftly that customers don’t even feel that they are endorsing any brand, products or services. In other words, marketing and communication comes naturally to them and they are good at it.

The Researcher

These are marketing experts who have gained their hard-earned marketing skills by virtue of research and hard work. They have solved complex marketing problems with their research and know how to apply rule of the thumb marketing principles to any problem.

The Visionary

These are marketers who have a vision beyond the obvious. They don’t ask the customer what they want. Instead, they market their solutions in a way that customers see their products/ services as what they need. These are the folks that inspire me the most and are credited with bringing in innovation in the field of marketing.

What are your thoughts on the seven types of marketing experts? Please share your views by leaving a comment.

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  1. Mark Stonham       Reply

    Great profiles to start a discussion Douglas.
    If I may I’ll suggest also:
    The Direct Marketer, also known as The Database Marketer, great at postal campaigns and may transition into email.
    The Analyzer, aligned to above, and great at targeting, conversion and metrics.
    The Lead Generator, primarily a B2B marketer combining initial response with lead nurture.
    Very Interested to see what others come up with.

    1. Douglas Idugboe       Reply

      Those are great types of Marketers Mark. They were group with the Conventional and Internet Marketers, thinking of it, they could as well fit into their own categories. Thanks for mentioning them.

  2. FRANK FEATHER       Reply

    Good starting list. The best future marketer will be a hybrid of some of these, and will use a different marketing mix.

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  7. CJ Campbell       Reply

    Although this may well fit in the Conventional marketer realm, I believe the door-to-door salesman or cold-caller are a breed of their own and deserve a mention.

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