The Seven Changes to Expect in Digital Marketing

Digital Marketing EvolutionThis was a revolutionary year for the digital marketing industry. While conventional marketing ruled the roost a decade back, rapid advancements in social media and technology has meant that businesses can no longer afford to miss the digital marketing bandwagon. Whether it’s social networks, location-based services, mobile websites or social web, I reckon next year will be a defining year for digital marketing. Here are the seven most important changes in the digital marketing industry.

1. Mobile will be mandatory

Till date, mobile has been a nice-to-have/ wishlist medium for most digital marketers. I reckon mobile (smartphones and tablets) will no longer be an optional channel for digital marketing next year. On the contrary, digital marketers will use the best of both worlds – native apps and mobile/ hybrid websites to enable anytime anywhere connectivity for prospects.

2. Personalization

Social networks are already beginning to offer personalized content based on user preferences. Further, they allow users to filter content as per their preferences. I anticipate digital marketers to leverage personalization big time in order to create innovative marketing campaigns according to user tastes.

3. Location

2011 was a year of consolidation for the location-based services. Foursquare and Gowalla joined hands, Facebook continued Facebook Places while Google acquired a couple of niche startups in the location discovery segment. I expect location based services to be digital marketer’s best friend next year to make suggestions about where you should eat, drink, play etc.

4. Video

Google+ Hangouts introduced the much needed innovation in the video communication segment this year. With continuous advancements in video technology, I would expect Video to be major force for digital marketers to create interactive viral web content. Tools such as Google+ Hangouts will offer the much need face-to-face communication channel for digital marketers.

5. On Demand

The line between Television and Internet-based video content is blurring first. It’s been a good year for on-demand video providers such as Netflix and Hulu and I believe they would emerge as an effective channel for digital marketers in future.

6. Publishing

The Apple iPad and Amazon Kindle Fire will change the face of the digital publishing for good. This would further open up a new window of opportunity for marketers to reach out to audiences through digital marketing campaigns.

7. Platform

I believe full-fledged ecosystems and platforms will fast replace individual applications as digital marketer’s preferred tools. Google is already leveraging its existing ecosystem to transform Google+ from a social network to a platform. I would expect Facebook to do the same using third-party apps and Facebook Connect. Such platforms would offer an end-to-end solution for digital marketers.

What changes do you expect in the digital marketing arena in the New Year? Please share your opinion by leaving a comment.

Total
0
Shares
60 comments
  1. Video is a digital marketing trend I recommend taking to.  We recently added video pre-roll to our site and have seen great revenue from it.  We did not have a player, but our provider Altitude Digital partners, was able to provide a player and content for us.  We love the revenue this brings in!

    1. Video has been around for ages and it’s clearly here to stay – it’s surprising how many people still aren’t embracing it!

  2. These are all very important, but I’m glad you ranked mobile first. Mobile is key and businesses have to optimize their websites for mobile platforms. Users quickly become impatient with sites that don’t conform to mobile use. 

    The jury is still out on QR codes. 2012 will probably be the make or break year for that technology.

    1. Thanks for your always insightful comments @wonderoftech:disqus . Although the jury is still out on QR codes, they aren’t going away soon but expect an evolution in its use.

        1. @wonderoftech:disqus
          Its adoption is going to be even more widespread than it as ever been.
          Many more people are now getting educated on QR codes applications in
          everyday business life; expect creativity in its use.

  3. Yup, we’re moving more and more into an instant-gratification society that expects us to be on-all-the-time, in-person, face to face (video), on every platform, adaptable across all sites and devices and basically there whenever they want us! This list really highlights that when you congeal them altogether!

  4. I simply want to say I’m all new to weblog and honestly loved your web page. Probably I’m planning to bookmark your site . You surely come with really good articles and reviews. Thank you for sharing your web site.

  5. I am in fact happy to read this web site posts which consists of lots of useful facts, thanks for providing such statistics.

  6. whoah this weblog is excellent i really like reading your articles. Keep up the good work! You already know, a lot of persons are looking round for this information, you could help them greatly.

  7. I have to show appreciation to this writer just for rescuing me from this scenario. Because of looking out through the search engines and getting strategies which were not beneficial, I assumed my entire life was done. Being alive devoid of the strategies to the difficulties you have fixed all through your good website is a serious case, and the kind that might have in a wrong way damaged my career if I had not noticed the website. Your personal knowledge and kindness in handling all areas was very useful. I am not sure what I would have done if I hadn’t discovered such a point like this. I can at this time relish my future. Thanks a lot very much for your specialized and result oriented guide. I won’t hesitate to recommend your web page to any person who needs and wants direction on this area.

  8. I experimented with viewing your website with my cellphone and the page layout does not seem to be correct. Might want to check it out on WAP as well as it seems most cellular phone layouts are not really working with your web site.

  9. This is really a amazing weblog, would you be interested in doing an interview concerning just how you created it? If so e-mail me and my friends!

  10. Hello there, just became alert to your blog by way of Google, and located that it is truly informative. I’m gonna watch out for brussels. I will likely be grateful if you continue this in future. A lot of people will be benefited from your writing. Cheers!

  11. I seriously love your site.. Very nice colors & theme. Did you develop this web site yourself? Please reply back as I’m trying to create my own blog and want to find out where you got this from or exactly what the theme is named. Thanks!

  12. A fascinating talk related to casino and betting agencies is definitely worth to comment. I do believe that you should publish more on this subject matter, it might not be a taboo subject but typically folks don’t talk about such issues.Casino on-line bets it certainly is the most effective and risk-free way to place your bets these days. The signup bonuses and promotions are usually an eye-catching feature for online poker. Most people will never obtain these kind of possibilities in any traditional casino.

  13. My school has a sticker maker and I’d like to make a fallout New Vagas sticker, I wanted the in game poster that read ‘only you can prevent corperate espinoge’ I can’t find it- so I was wondering if anyone else had. . The second best is if anyone could find a silloutted man taking something from a filing cabinate..

  14. After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.

  15. So today at Costco a lady came up to my friend and I and asked if we were interested in the whole acting business and stuff. My friend said no and I said yes so she gave me a card to go to the Atlantis Casino Resort Spa and I guess they help you with slating or something. So I’m wondering if it’s a scam because it’s a Barbizon in Reno, and not that many talent people come to Reno, so that’s why I was wondering. I’m not necessarily going to their school I’m going to an event type thing I guess. Please help me!!!.

  16. Oh my goodness! an amazing article dude. Thank you However I am experiencing issue with ur rss . Don’t know why Unable to subscribe to it. Is there anyone getting identical rss problem? Anyone who knows kindly respond. Thnkx

  17. 100% natural solution to be able to thyrois issues & having a baby issues. Should you be worried about the unborn child’s well being this can be the answer in your case

  18. I tried taking a look at your site on my blackberry and the structure does not seem to be correct. Might wanna check it out on WAP as well as it seems most mobile phone layouts are not working with your site.

  19. 19 many years in the past, I was a youthful working mom at 28, independent and operating for a prestigious company, until situations made me choose in between loved ones and career. After heading through weighing my choices, I selected to become a complete-time Homemaker because I thought that family [url=http://www.discountmarcjacobsbagsjp.com/%E3%83%9E%E3%83%BC%E3%82%AF%E3%83%90%E3%82%A4%E3%83%9E%E3%83%BC%E3%82%AF-%E3%83%90%E3%83%83%E3%82%B0-c-37.html] marc by marc jacobs バッグ [/url] should arrive initial if the situation would permit.However, I experienced a wake-up call four years in the past. It happened on a lazy weekday afternoon when my 10 yr. old daughter arrived from school. As an affectionate habit, Id kiss and hug her, join her in her space, and assist her settle down. Its great hearing how her day has been.But instead of getting reciprocal heat, I received a glowering appear plus a creased brow for a reward. Even though Ive been noticing her surly mindset whenever I approached her following school in the previous months, such display of rejection sank only throughout that unsuspecting, lazy, afternoon.After obtaining utilized to performing items with each other or simply being there for her 24hours a working day, a unexpected realization that I require to regard particular boundaries did put me off balance. Privacy and independence all [url=http://www.newmonclerjacketsdown.com/%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%83%AC%E3%83%87%E3%82%A3%E3%83%BC%E3%82%B9-c-61.html] モンクレール レディース ダウン [/url] of a sudden become the words of the working day. She wanted [url=http://www.jptimberlandsale.com/%E3%83%A1%E3%83%B3%E3%82%BA-%E3%83%86%E3%82%A3%E3%83%B3%E3%83%90%E3%83%BC%E3%83%A9%E3%83%B3%E3%83%89-%EF%BC%96%E3%82%A4%E3%83%B3%E3%83%81-c-11.html] ティンバーランド ブーツ 激安 [/url] much less of the intrusive side of her mother. Her notebooks, slum books, even notepads steadily grew to become private. Gone are the times when she wrote loving notes on moms working day except when it has been required in class, [url=http://www.newmonclerjacketsdown.com/%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%83%A1%E3%83%B3%E3%82%BA-c-60.html] モンクレール メンズ [/url] and whispered I adore yous for no cause at all. Gone are the days when she wants to be cuddled, to listen to bedtime tales, to rest via sweet lullabies only I could hum dotingly. The person in entrance of me that lazy afternoon was neither an adolescent nor a kid. I simply saw a daughter distancing herself from me. And with my son currently submerged in his own world, seeing my daughter small by small wanting less of me can truly hurt and make me rethink of my function [url=http://www.newtoryburch2013.com/%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-%E3%83%95%E3%83%A9%E3%83%83%E3%83%84-c-105.html] トリーバーチ ラバーシューズ [/url] as a Mom and Homemaker, and comparing then and now. A Alter of DirectionI guess with more time in my hand, Ive slipped into a limbo, doing things Ive been so used to performing but sensing theres no require for them. With much reassurance from a long time buddy and classmate, I was in a position to pull myself out of that remarkable lull. We did a little brainstorming, assessing some items I can and can’t do at past 40 years of age.And my love and talent for creating was brought up. The function was the most appropriate and less demanding factor I can indulge in at that moment. The very best component was I can function from house, make a small with much less disruptions to the demands of house life, and I discover and grow [url=http://www.jptoryburchsales.com/%E3%80%90tory-burch-amanda-foldover-messenger%E3%80%91%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-%E3%82%A2%E3%83%9E%E3%83%B3%E3%83%80-%E3%83%A1%E3%83%83%E3%82%BB%E3%83%B3%E3%82%B8%E3%83%A3%E3%83%BC%E3%83%90%E3%83%83%E3%82%B0-p-505.html] トリーバーチ AMANDA [/url] in the process. Through this friends prodding, I started to rethink the concept and I discovered my fervor to discuss via writing nonetheless burns inside.I pursued creating [url=http://www.jpmonclerdownshop.com] モンクレール ベスト [/url] even though I was apprehensive as I began out late in a competitive field. Imagining myself as a Printed Author elicited worry, uncertainty, and shame. It is a title or label that can be intimidating and with inherent criteria that might require much to reside up to. But I went forward.I did not depend on mere expertise. I labored on acquiring additional knowledge by shelling out in publications, endless search on the web, and obtaining educated through correspondence courses. I virtually walked on a self-assist journey to reinventing myself.Answers From WithinAfter close to five years of writing online and in print, I can say that I made use of that wake-up contact sensibly with out going via a lot drastic changes.It is amazing how we could at occasions come up with a great list of put-downs for ourselves. No question some individuals achieve so much less in a life time despite becoming so talented, innately intelligent and with bountiful possibilities correct before their eyes. Sometimes, we require wake-up calls to push us and remind us of latent skills and overlooked passions which turn out to be our tools for reinventing our lives. We all have a substantial component of us that get muddled with the chaos of everyday tasks. It is a part of us that lies dormant in the midst of schedule responsibilities. And it is never too late to tap them, to function on them and to revive them. Ive also discovered to listen to and recognize messages not readily discernible. These days, I may be in for another wake up [url=http://www.marcjacobsbagsjpn.com/%E3%83%9E%E3%83%BC%E3%82%AF%E3%83%90%E3%82%A4%E3%83%9E%E3%83%BC%E3%82%AF-%E3%83%90%E3%83%83%E3%82%B0-c-37.html] マークジェイコブス バッグ [/url] call because it is midlife for me and adolescence for her. There will be more periods of realization and crossroads forward for both of us. We will have our personal disaster to face and methods to comprehend and tolerate every other.But prior to the [url=http://www.newmonclersalejp.com/%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%83%80%E3%82%A6%E3%83%B3-%E3%82%B3%E3%83%BC%E3%83%88-%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%83%80%E3%82%A6%E3%83%B3-%E3%83%A1%E3%83%B3%E3%82%BA-c-86_93.html] モンクレール ダウン メンズ [/url] subsequent wake up call arrives, I am active being a mom, a wife, and a Writer at the second, as well occupied to consider my daughters intermittent adolescent rejections critically.

  20. Is it okay to insert part of this in my personal site if perhaps I publish a reference point to this web site?

  21. whoah this blog is great i love studying your articles. Keep up the great paintings! You realize, lots of individuals are looking around for this information, you could aid them greatly.

  22. Hello, I just hopped over to your web page through StumbleUpon. Not somthing I would usually read, but I enjoyed your thoughts none the less. Thank you for creating something worth reading through.

  23. Hello there, I found your web site by way of Google even as searching for a similar topic, your site got here up, it appears great. I’ve bookmarked it in my google bookmarks. Hi there, just turned into alert to your blog via Google, and found that it’s really informative. I’m going to watch out for brussels. I’ll be grateful for those who continue this in future. Numerous other folks will be benefited from your writing. Cheers!

  24. Just about everybody, when heading to the airport and boarding a aircraft, have to go via hrs and hrs, lines and lines of security. It tends to make you question how terrorists could at any time probably believe up new methods to get previous this kind of system. Still, as you stand in an limitless line waiting to board, [url=http://www.jpmonclerdownshop.com] モンクレール ベスト [/url] you wonder if your credit card has this kind of safety. How [url=http://www.newmarcbymarcjacobsjp.com/%E3%83%AC%E3%82%B6%E3%83%BC%E3%83%BBclassic-q-c-23.html] marc by marc jacobs classic q [/url] safe are credit score cards truly?Having a card can be dangerous in many elements. Many individuals could steal your identification, cost on your credit card 1000’s of dollars and getting absent with it, and leaving you with payments you can’t probably make. Still, there are some cards out there that will give you the safety you require to more totally [url=http://www.discountmarcjacobsbagsjp.com/%E3%83%9E%E3%83%BC%E3%82%AF%E3%83%90%E3%82%A4%E3%83%9E%E3%83%BC%E3%82%AF-%E3%83%90%E3%83%83%E3%82%B0-c-37.html] マークバイマークジェイコブス バッグ [/url] prevent this. Sure, there’s no one to say that it is not at any time possible for someone to commit fraud on your credit score card account, even if your credit card has the best security method there is. Nonetheless, there are a couple of enhancements that have been produced to credit card safety that is creating it much more and more challenging for thieves to do so. Credit score cards safety has been upgraded dramatically inside the previous couple of [url=http://www.mbtbootsjp.com/mbt%E3%82%AB%E3%82%B8%E3%83%A5%E3%82%A2%E3%83%AB-c-87.html] mbt ウォーキング [/url] many years, and it ideally will continue to grow and ultimately outrun the people who pose a risk to your credit score card account.A great deal of credit score card fraud is committed on the Web. Purchasing items online can be a risky thing, especially since you cannot at minimum see the person you are giving your credit score card information to, a lot less what they might be performing with that info. Nevertheless, you can be somewhat guarded from this kind of fraud.When you purchase things on-line, some credit card companies will give the person you are buying from a type of phony credit card number. That way, the individual you are giving your info to does not truly have the actual number of your credit card account. The number that they [url=http://www.newmonclersalejp.com/%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%83%80%E3%82%A6%E3%83%B3-%E3%82%B3%E3%83%BC%E3%83%88-%E3%83%AC%E3%83%87%E3%82%A3%E3%83%BC%E3%82%B9-c-86_87.html] モンクレール ダウン レディース [/url] are [url=http://www.jpmonclerdownshop.com/%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%83%80%E3%82%A6%E3%83%B3-%E3%83%A1%E3%83%B3%E3%82%BA-c-120.html] モンクレール ダウン メンズ [/url] offered is briefly matched with the genuine thing, so that when [url=http://www.newmarcbymarcjacobsjp.com/%E3%83%9E%E3%83%BC%E3%82%AF%E3%82%B8%E3%82%A7%E3%82%A4%E3%82%B3%E3%83%96%E3%82%B9-%E3%83%90%E3%83%83%E3%82%B0-c-11.html] マークジェイコブス バッグ [/url] the credit score card sees its validity, they will cost that amount to you, and then void out the copycat quantity. This way, if the person who retains your information decides that they want to make a small purchase of their personal using your credit score card, [url=http://www.marcjacobsbagsjpn.com/%E3%83%9E%E3%83%BC%E3%82%AF%E3%83%90%E3%82%A4%E3%83%9E%E3%83%BC%E3%82%AF-%E3%83%90%E3%83%83%E3%82%B0-c-37.html] マークジェイコブス バッグ [/url] they will fall short, simply because they do not have access to your real account. An additional way you can be guarded from on-line credit score card fraud is through your mail. Some individuals who do advertising on the internet have a way to deflect fraud by inquiring for your delivery address. If they have your shipping address as nicely as your billing address, that purchase you made will be sent to your house, leaving you the option of sending it back if it’s not something you bought yourself and obtaining the money for it. It also does not do any great for the person who made that buy with your information, simply [url=http://www.newmiumiushop.com/%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%9F%E3%83%A5%E3%82%A6%E3%82%AD%E3%83%BC%E3%82%B1%E3%83%BC%E3%82%B9-c-99.html] miumiu キーケース [/url] because in purchase to obtain the product, they would have to pick it up directly from your home, or the shipping deal with that you gave.

  25. I read this post fully regarding the difference of hottest and earlier technologies, it’s amazing article.

  26. Hi, i think that i saw you visited my blog thus i came to ?return the favor?.I’m trying to find things to improve my site!I suppose its ok to use a few of your ideas!!

  27. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

Comments are closed.

Related Posts