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Google Buzz. It has a nice ring to it. It’s fitting, too, since it’s creating so much, well, buzz in the social media world.
Google announced its plans to go social this week with a format not unlike what’s being offered on Twitter. But while this may seem like just another large company recognizing the water is just fine in the popular pool, it’s important to realize what Google can do with social networking. You didn’t think Buzz was going to be a bunch of status updates and your photos from your sorority sister’s birthday party, did you? I mean, come on. It’s Google!
Google has the opportunity to offer something that no other social networking site has before, and while I want to make it clear that this is totally speculation and simply a what-if scenario, Google is in the unique position to once again change the way we search for information and find valuable results.
We want to know what other people think. It’s encoded into our DNA. We live for it. We have to know the opinions of people other than ourselves. Let’s face it. Take a look at sites like Yelp, the review section of NetFlix or even Hot or Not. Other people’s impressions of something we could potentially be interested in are important to our decision-making. If someone you don’t know anything about save for their avatar on NetFlix completely bashes a movie you were interested in seeing, chances are you’re going to think twice about renting it.
Imagine, then, the power of people we know and trust in the same situation. We’re more likely to purchase a product or service that comes recommended from a friend, someone you really trust. We’re also more inclined to turn away from a product or service after hearing about a bad experience from our circle of friends. That’s how word-of-mouth advertising works. What if Google took that to a different level?
That’s the position the search giant could be in with the advent of Buzz. Take, for instance, a popular search most of us do. Say you’re looking for local restaurants, so you type in the name of your city plus the word “restaurants.” Your search engine results page pops up and lists all the restaurants in your area next to a map of their locations. Next to each of those results is a sky blue link that lets you know how many reviews have been written for each particular restaurant.
With Buzz, Google could enhance the reviews feature even more. Imagine, next to the sky blue link to reviews from the general public, a more prominent link that would tell you how many of your friends have mentioned that particular restaurant on Buzz. It may not be much. Maybe you have one friend who writes, “Went to (name of restaurant here) last night. Great food!” Would that outweigh a longer, more detailed review from someone you don’t know? Chances are, it would.
This could be done with any range of products or services. Power tools, TV shows, exterminators, lamp shades: You could know what your friends think about anything you search for if they’ve mentioned it on Buzz. This takes a little bit of power away from businesses and puts it into the hands of consumers, which is one reason why word-of-mouth is such a powerful form of advertising. It’s always been thought that one person will tell about 10 people — or more, depending on their level of satisfaction — about a product or service. Just think of the influence people can have if Google Buzz was to tap into its true potential down the line and truly separate itself from other social networking sites.
if only it weren't for Google's usual lack of concern for their users privacy…
http://www.businessinsider.com/warning-google-b…
Everything about Google Buzz is anything but private. Anyone signing up for Google Buzz along with Google Profile is practically creating a global sign board that says, “here I am, find me”.
While there're concerns for privacy, I believe by the end of the next decade or two, the word privacy in the true meaning of it might become extinct. With that said, Buzz is one of Google's recent products that would stand the test of time. There're are just too many pros than cons for personal/business branding and business in general.
This sounds like a nightmare. Thanks for the warning! I'm done with Google.
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