The Hidden Benefits of the New Facebook Pages

Facebook continues to ring in usability changes and improvements. After revamping user profiles in December, the world’s most popular social network yesterday announced that it’s updating “Facebook Pages” to provide businesses with new tools to customize their pages and interact with consumers more easily and quickly.

The latest round of changes is Facebook’s attempt at making Pages resemble user profiles. While it’s a keen jerk reaction to dismiss these changes as an unprecedented move, a thoughtful analysis would reveal that it’s a welcome change which is likely to help (and not hamper) business users.

Facebook says that the revamped Pages feature provides better communication, more opportunities for expression and improved relevancy. And for once, I fully agree with Zuckerberg and co. Here’s why!

How the new Facebook Pages look?

Once you upgrade your Facebook Page to the new format, a navigation menu will appear to the left of the page’s wall, and the row of tabs will disappear from the top of the page. The page’s information now resides below the page’s main title.

To be honest, I’ve never been fond of the plain tabular approach. Therefore, I’m pleased that Facebook has finally decided to do away with it and adopt a panel of links on the left side of the Page beneath the profile picture. There’s a default tab for the Wall and you will be able to select between “Everyone” and “Page posts only.” The “Everyone” option will show the most relevant posts — according to Facebook. It is a way to serve quality content to your visitors.
The revamped Pages have a photo strip above the wall that displays the latest photos the Page has tagged itself in. All in all, a nice and compact look as compared to the cluttered pages that existed earlier.

Change is for good

It’s often said that to change is difficult, but not to change is fatal. Facebook’s revamped Pages offer a number of never seen before features including the ability for admins to browse Facebook as a page and interact with other pages. What’s more – Page administrators can choose to receive email notifications of activities on the page. Admins also have the option of organizing the content in their page’s wall.

Page administrators have an option to preview and manually activate the new Pages over the next few weeks. The revamped Facebook Pages will automatically come into effect on March 10.

How it benefits your Business?

Perhaps, one of the lesser advertised but most important features as part of this upgrade is the ability to use a customized landing page. This offers enormous amount of flexibility as it’s the first thing that visitors see when they reach your Page.

Since the new look pages resemble the profile look, it’s finally possible for businesses to have coherent profiles and pages. Until now, having a consistent look and feel across profile and pages was nearly impossible. I’m glad Facebook has fixed this sooner than later.

Have you tried the new Facebook Pages? If so, do you like it? Please share your opinion by leaving a comment below this post.


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53 comments

  1. Tweets that mention The Hidden Benefits of the New Facebook Pages | Smedio | The New Media and Social Web Guide for Business and Marketers -- Topsy.com Reply

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  2. Gabriele Maidecchi Reply

    What I like of the new pages is that the browsing experience is a lot more streamlined now, everything feels more natural and intuitive.
    Speaking of similarities with the personal profiles, I’ve been trying to play with the photo stream and profile pic to obtain the “creative profile mosaic look” but I wasn’t able to, ’cause the order of the pictures in the photo stream on top seems to be shuffled every time.
    Perhaps it’s a glitch, not sure, I guess I’ll research some more.

  3. Robin Reply

    I like that you can now easily change your Category and Group within that Category from within the Basic Information setting, it makes it so much easier when a client has set up their own page and set it up using an “less than best” Category, now you can change it without loosing all their fans (likers – I still am stumped as to what to call them now…).

  4. Stuart Flatt Reply

    Probably the worst and shortest write-up I have seen so far on the changes, and it has been up for 5 hours plus. Disappointing for such a good blog…

  5. Gsmcmurray Reply

    I’m an artist trying to get my work out there and the new photos at the top of the new page have cropped and crippled my work so much you wouldn’t know it was art. The posts are also in an order that Facebook thinks is most relevant – which is totally different to the order I want them in. Nope, I’m sorry, but this change is not good for everyone.

  6. How to get your Facebook profile ignored « Social CPR :Care, Participate, Reciprocate Reply

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  7. Ajaxxx Reply

    Although I’ve been waiting for a way to receive notifications, there’s several issues I have. The fan photos that I had on my page are gone. It would’ve nice to at least include them with the other photos, but instead Facebook removes them completely. Secondly, the order posts are all wrong and I don’t know how it computes whether something is more relevant than something else. Posts made today show up towards the bottom, so people aren’t always seeing the latest and greatest. Sadly, Facebook still has a lot of work to do to get it right.

  8. Restck1989 Reply

    I’m starting getting used to the new pages UNTIL I realised that the Mistake “Chronological Posts on Pages”,was actually part of the changes and not a mistake!Hiding posts is NOT a solution for having on TOP…WHAT I WANT to be on top!

  9. Anonymous Reply

    I generally like the new layout, however I agree with Gsmcmurray about the images up the top – it is annoying that they are cropped and you have no control over this. It is also irritating that you cannot choose the order in which they display. I wonder if facebook will change these issues soon. I think the best change (and one that was way overdue) was the notifications upgrade. Thank god they have addressed this!

    I wrote a post about the changes last week, in case you are interested in checking it out, it includes the succinct facebook-created summary of all changes http://thesocialskinny.com/facebook-launches-new-page-design-%E2%80%93-upgrade-now-or-die/

  10. Cara Pring Reply

    I like the new layout, however I do agree with Gsmcmurray about the pictures – they often crop inconveniently and it is also annoying that you have no ability to choose the order in which they display. Hopefully facebook will address these issues soon.

    The best part of the upgrade is the ability to receive notifications – long overdue.

    I wrote an article about all the changes last week, which includes facebook’s own succinct summary about all changes… if you’re interested you can have a look here: http://thesocialskinny.com/facebook-launches-new-page-design-%E2%80%93-upgrade-now-or-die/

    thanks for the post!

  11. Lexkent Reply

    Why get rid of “Suggest to Friends”? I’ve now lost a major marketing tool.

  12. Karen Brown Reply

    Yeah sorry but this blog post was a disappointment to me too, as well as being inaccurate. Facebook landing pages have been around for a long time and are definitely not part of this upgrade. Also why on earth would a business WANT a profile and a business page? Profiles are for individuals, and only companies who don’t know how to set up a business page would use them for their company facebook presence.

  13. Risa B. Hoag Reply

    Well, I for one liked the tabs at the top. Now I feel that the landing page and other pages are sort of lost on the left side. They are too inconspicuous. And I agree that the posts are just random. I preferred the older version.

  14. Cendrine Marrouat Reply

    Hello Douglas:

    I actually really like the new update. There are tons of new options that can be very beneficial to anyone. The pages are now much more flexible as well.

    @Karen, you can still have your customized landing page. However, FBML will be deprecated soon, so you have to use iFrame. Pagemodo is a great service. You can see how I did it with my Fan Page: http://www.cendrinemarrouat.com/fb.

    @Gsmcmurray, while I agree that the pictures are cropped and look ugly that way, you should just get rid of them by mousing over the pictures and clicking on the cross. I have deleted mine in the photostrip, so that no one sees them.

    @Lexkent, you can still suggest to friends. You have to be logged in as you, not your Page.

  15. fernades jacob Reply

     Yes! Facebook business pages having many benefits than a simple facebook fan page. I agree with you. Nice article.

  16. Linda Reply

    How do I link together, put together or whatever you call it….my personal page + business page…..??

  17. Marcus F. Eidsheim Reply

    The whole thing looks kinda messy to me, but I’l probably get used to it eventually, as with all Facebook changes.

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