The Latest

The De-Branding of BP on the Social Web

byDouglas Ian
July 9, 2010
2 minute read
Total
0
Shares

[smartads]
There’s no question that BP has messed up big time – not just with the oil spill but the way its PR team has managed the aftermath of the incident. If you are looking for a social media disaster, the BP oil spill is the perfect example.
The company’s brand value has gone for a toss, customers are disgruntled and it has become a popular topic on all social media networks, albeit for all the wrong reasons. So, what went wrong with BP’s crisis management strategy? Did the company do enough to preserve its image in the aftermath of the incident? Let’s find out.

What went wrong on Twitter?

Perhaps, BP underestimated the widespread reach and power of Twitter. While the company’s official Twitter account @BP_America has merely 15,000 followers, a parody account @BPGlobalPR has managed to rake up 175,000 followers. What’s worse, the @BPGlobalPR account has been far more active than the company’s official Twitter account. It shows up higher in Google search results and has poked fun time and again at BP.

Needless to say, this fake account has caused irreparable damage to the BP brand. Though BP made its best efforts to get Twitter to ban this account, Twitter didn’t budge as its policy allows parody accounts as long as they do not mislead or deceive users.

The Miserable YouTube Video

While looking for a damage control solution, BP further made a complete hash of the oil spill by publishing a YouTube video featuring CEO Tony Hayward apologizing publicly for the mess. The video gained more public criticism rather than public sympathy. It appeared all cooked-up and well practiced. It was a classic case of BP’s PR machinery going horribly wrong.

Lack of engagement

IMO, lack of public engagement was one of BP’s biggest sins post the oil spill disaster. It just put up the information on its website and expected people to go there and search for whatever they need. Sorry mate, but that just doesn’t work in today’s age of social media. You need to engage with people and tell them if something has gone wrong.

Participation is important and BP completely overlooked it. While publishing the relevant information on Twitter, Facebook and other leading social media networks wouldn’t have averted the oil spill disaster, it would have certainly made information more easily accessible to general public. Further, it would have prevented fake accounts from cropping up and misleading public with wrong information.

If you have a social media presence, why not use it?

What next for BP?

The damage has been done and it would be foolish to assume that BP can set things right by buying a handful of search keywords on Google & Bing, setting up a Facebook page and tweeting more often. The best that BP can do is taking this disaster as a lesson to learn about the power of social media.

With power comes responsibility and social media is no exception to that rule. I hope BP learns this trick sooner than later!

Total
0
Shares
Share
Tweet
Pin it
Author
Douglas Ian
Douglas Ian is the Chief Editor of Smedio Magazine, Bestselling Author, Strategist, Speaker, and Trainer, who helps businesses grow their revenue through specialized business optimization strategies.
42 comments
  1. Pingback: The Best of Year 2010 - Social Media Highlights of the Year | Smedio | The New Media and Social Web Guide for Business and Marketers
  2. Pingback: Impacto de Twitter en una crisis « Comunicacion Organizacional, RP y medios sociales

  3. I simply want to tell you that I am all new to blogging and definitely liked this web site. Very likely I’m planning to bookmark your site . You absolutely have great articles and reviews. Thanks for revealing your web-site.

  5. I need to know about the Mass Media Mao Zedong used in regards to the revolution, why he wanted to use it, and how he made use of huge posters. . Also the Little Red Book, information about that would be awesome.. PLEASE HELP!.

  7. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

  12. Greetings from Los angeles! I’m bored to tears at work so I decided to check out your blog on my iphone during lunch break. I love the knowledge you provide here and can’t wait to take a look when I get home. I’m surprised at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyhow, great site!

  14. An intriguing discussion related to casino and betting agencies is definitely worth my comment. I do believe that you should write more on this topic, it might not be a taboo subject but usually people do not speak about such topics.Casino internet bets is actually the most trusted and safe methods to place your bets at this moment. The signup bonuses and promotions tend to be an attractive solution for online poker. Most people will likely never get all these features in any conventional casino.

  15. Great – I should certainly pronounce, impressed together with your web site. I had no trouble navigating by means of all of the tabs and related info ended up being truly straightforward to do to access. I lately discovered what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for people who add forums or anything, web site theme . a tones way for your customer to communicate. Nice task.

  16. Hahahahah BIG FAKE VIDEO !!!!. He is doing with a car remote in? his other hand , he is such a duffer making people fool by just an image in ur iPhone 😛

  17. I’ve notice this park do voice overs and? ads… THAT ARE OBVIOUSLY DONE BY AUSTRALIANS IMPERSONATING AMERICANS….. . That’s what you get for importing the Wet ‘n Wild concept compete with Australian owners.

  23. hi!,I like your writing so much! share we keep in touch extra approximately your post on AOL? I need an expert in this space to solve my problem. May be that’s you! Looking ahead to see you.

  24. I have got one suggestion for your web site. It appears like at this time there are a few cascading stylesheet troubles while launching a selection of web pages within google chrome as well as firefox. It is operating fine in internet explorer. Probably you can double check this.

  26. We are a group of volunteers and starting a new scheme in our community. Your web site offered us with valuable info to work on. You’ve done an impressive job and our entire community will be grateful to you.

  27. So as you can see, affiliate marketing works from each sides of the company globe. If you [url=http://www.2013toryburchsjp.com/%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-%E3%83%88%E3%83%BC%E3%83%88-c-3.html] トリーバーチ トートバッグ [/url] have by no means heard of [url=http://www.mbtbootsjp.com/] mbt shoes [/url] this sort of marketing technique you are not on your own. Generally talking, it has just become popular amongst the masses more than the past few of many years. And even though there are a great deal of people that are utilizing this technique, there are nonetheless numerous more that are out in the darkish. The most common cause that people do not get began in affiliate advertising is because they are not conscious of what it involves. They are frightened to give it a shot because they merely believe that it will be a waste of time. The great thing is that this kind of company idea is not hard to understand. The basic definition is that affiliate marketing is [url=http://www. newtoryburchjpsales.com/%E3%80%90tory-burch-robinson-weekender%E3%80%91%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-%E3%83%AD%E3%83%93%E3%83%B3%E3%82%BD%E3%83%B3-%E3%82%A6%E3%82%A3%E3%83%BC%E3%82%AF%E3%82%A8%E3%83%B3%E3%83%80%E3%83%BC-%E3%83%90%E3%83%83%E3%82%B0-p-785.html] Tory Burch robinson Weekender [/url] a method of promoting web sites in a way that affiliate marketers are rewarded for sending visitors or customers to other sites. As far as this kind of business design is concerned, payment differs depending on the kind of program that you are concerned with. [url=http://www.newmonclerdownsjp.com/products_new.html] モンクレールtシャツ [/url] In some instances you will get paid or have to pay for every customer that you deliver or receive. In other cases, payment is primarily based purely on clients purchasing [url=http://www.monclerdowndressjp.com] モンクレール ダウンジャケット [/url] products or solutions. If you are searching for a way to promote your home business, promoting other people’s products and getting paid as an affiliate is perfect. What [url=http://www.marcjacobsbagsjpn.com/marc-by-marc-jacobs-classic-q-natasha-leather-bag-p-37.html] マークバイマークジェイコブスclassic q natasha [/url] you will do is discover affiliate marketers that are willing to [url=http://www.newmiumiushop.com/] ミュウミュウ 直営店 [/url] market your website to other people for you. The great factor about this is that you do not have to pay them unless they satisfy the specifications that are established forth this generally includes pay for each click, or pay per sale. This means that you will get a great deal of marketing with out getting to do any function on your own. Most people favor spend per sale programs because they will by no means have to spend out any cash unless of course they get a sale.On the other side of things, there are numerous individuals that make a residing by marketing affiliate applications. The way this is carried out is by getting concerned with as numerous applications as possible. You can then established up different web sites that will drive visitors to your affiliate.s sites. When this occurs, you will get compensated!Creating money through Affiliate programs as a house-primarily based web company is a great way to get make a residing and get your things promoted. You [url=http://www.newmonclerdownsjp.com/%E3%81%9D%E3%81%AE%E4%BB%96-%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%82%AD%E3%83%83%E3%82%BA-c-81_82.html] モンクレール アウトレット [/url] do not be 1 of these individuals that [url=http://www.newtoryburchjpsales.com/%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-%E3%82%B5%E3%83%B3%E3%83%80%E3%83%AB-c-154.html] トリーバーチ サンダル [/url] neglect this option simply because it seems too complex. Affiliate marketing is really worth a shot. Who knows, it might be all you require to consider your earnings to the next degree!

  29. I have observed that clever real estate agents just about everywhere are warming up to FSBO Marketing. They are seeing that it’s not only placing a sign post in the front yard. It’s really regarding building interactions with these vendors who someday will become buyers. So, while you give your time and energy to helping these suppliers go it alone — the “Law of Reciprocity” kicks in. Good blog post.

  33. Jamie and Kurt are a sweet, effective few in their early thirties. In spite of loving each other deeply, they frequently find on their own in conflict over seemingly minor issues, as most couples do. Lately, just 1 month prior to their wedding anniversary, they had a especially hurtful argument. Jamie experienced expressed her unhappiness about Kurts busy routine and the restricted time he finds to invest with her. As usual, Kurt promised to try tougher and they received via it. But getting not dealt with the real issues at hand, the issue was certain to resurface. Jamie unknowingly started planting the seeds for their subsequent bout when she decided to bring up the subject of their anniversary. Kurt, I just wanted to remind you that subsequent week is our anniversary and its really important that we strategy some thing unique for us.” Kurt took a great breath and responded, Jamie, you know I dont really like celebrations.” Oh arrive on Kurt. Its really important to me.” Nearly pleading, Jamie ongoing. When you truly love somebody, you attempt to do what is essential to them, right? I produced the plans last yr and now its your turn. Why dont you shock mesomething truly romantic! Okay?” Silent and distant, Kurt gave a minor nod, which was all the assurance Jamie needed that this anniversary [url=http://www.newmonclerdownsjp.com/] moncler 2012 [/url] would be excellent. She could barely work that week fantasizing about what Kurt would do to show his everlasting love. Finally, the day arrived! Kurt experienced agreed to be house by six o clock. By twenty previous six, Jamie was anxious. With every look at the clock, her pacing quickened. At last, Kurt walked via the door looking tense and clutching a bouquet of red roses. Jamie took the roses with a wary smile, anticipating what was coming subsequent. Without even so a lot as a look, Kurt turned about, received a beer out of the fridge, and sank into the couch, grabbing the remote manage. Jamie watched intently, feeling her blood flip to ice. Thats it?” she questioned. Thats what?” Thats it? Its our anniversary!” Jamies tone grew sharp. You said you would strategy something unique and intimate and this” shaking the roses in her clenched fist, this is it?” I by no means said I would do anything,” Kurt retorted. I told you it wasnt my factor.” Don t lie to me! You nodded yes!” No, I didnt. I didnt concur to anything. You always want me to prove that I love you. I detest that! Even if I did want to do some thing for our anniversary, I certainly wouldnt want to following you tell me you expect it! Sullenly, Kurt turned back to the Television. You take all the enjoyable out of everything. Jamie dissolved into tears. Nicely if you understood how to display me you cherished me, I wouldnt have to say something.” With out a word, Kurt turned off the Tv and still left the house. As soon as again, Jamie and Kurt had been left feeling unheard and unappreciated. Their conditioned response was to blame each other for their hurt emotions and angry conduct. In purchase to comprehend how things went so [url=http://www.newmarcbymarcjacobsjp.com/%E3%83%9E%E3%83%BC%E3%82%AF%E3%82%B8%E3%82%A7%E3%82%A4%E3%82%B3%E3%83%96%E3%82%B9-%E3%83%90%E3%83%83%E3%82%B0-c-11.html] マークバイマークジェイコブス バッグ [/url] incorrect, we require to appear at the interaction in terms of their intention to discover or their intention to protect. Jamie begins out attempting to manage Kurt by creating him really feel responsible. Kurt, not seeking [url=http://www.newmiumiubagjp.com/%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%9F%E3%83%A5%E3%82%A6%E8%B2%A1%E5%B8%83-c-96.html] miumiu財布新作 [/url] to be controlled and not able to talk [url=http://www.newmiumiushop.com/%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%9F%E3%83%A5%E3%82%A6%E8%B2%A1%E5%B8%83-c-96.html] miumiu財布新作 [/url] how being managed makes him really feel, moves into resistance, which is [url=http://www. discountuggsjpn.com/] ugg ムートンブーツ [/url] his form of control. Jamie thinks that laying on more guilt (manage) will achieve her objective to have a intimate anniversary. Because Kurt is frustrated with his inability to convey his brewing emotions, he moves into silence (manage). Lastly, when Kurt comes home late and sits on the [url=http://www.newmonclerdownsjp.com/products_new.html] モンクレールtシャツ [/url] sofa, he demonstrates passivity (control) to which Jamie responds with rage (manage). Kurt utilizes more resistance (manage) and Jamie uses more anger and guilt (control). Kurt will get defensive (manage) and disappears (control). Assault, resist, blame, protect, on and onSound acquainted? Neither Kurt nor Jamie want to hurt every other. Sadly, they are also not open up to learning about their own emotions and behaviors, or every others. Resorting to controlling behavior retains them safe and removes the require to effectively communicate their worry. Worry is what motivates their intention to manage and in the face of fear, their adore dissipates. Rather of each individual using full duty for his or her personal happiness and unhappiness, they gave that task to every other. Imagine that your emotions are a kid within. Envision what would happen if you had an real child that you stored attempting to give to other people to consider care of. That kid would really feel scared and insecure most of the time. Yet that is exactly what happens when we make other people responsible for our feelings – our kid within feels scared, insecure, indignant, depressed, and anxious. [url=http://www.miumiujp2013.com/%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%9F%E3%83%A5%E3%82%A6%E3%82%AD%E3%83%BC%E3%82%B1%E3%83%BC%E3%82%B9-c-99.html] miumiu キーケース [/url] It is only when we take duty for our personal feelings, which we can do through the intent to discover, that we will really feel safe enough to give up the need to control and resist manage. It would be simple to blame Jamie for their problems – if only she didnt get so needy and indignant, everything would be fine. Its just as simple to blame Kurt – if only he was more attentive and caring. Yet until each Jamie and Kurt are prepared to take duty for their personal emotions, and until loving themselves and each other is more important than controlling or not becoming controlled, their conflicts will carry on. The act of taking duty has absolutely nothing to do with blame or fault. Each individual taking full duty removes the need to be right and that is an essential stage to a mature and [url=http://www.newtoryburch2013.com/%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-%E3%83%95%E3%83%A9%E3%83%83%E3%83%84-c-105.html] トリーバーチ フラットシューズ [/url] affordable outcome. What if Jamie experienced began with, Kurt, I love celebrating our anniversary and you hate it. Can we talk about what would work for both of us?” They could have more easily resolved the problem. And what if Kurt experienced responded to Jamies preliminary managing statements with caring and openness rather of resistance, such as, Honey, you know I dont like celebrations, so please dont anticipate me to plan something. Allows speak about how we can make it work for each of us.” Both 1 of them could have moved into an intent to discover and taken responsibility for creating what they wanted. Every of us has the option to begin to notice our intention. If every of us altered our intention from managing to loving, and discovered to take duty for our personal feelings, we would each be taking part in therapeutic our associations and therefore therapeutic our planet.

  36. When I was expanding up, they were stewardesses, and they had a party hearty reputation that caught despite all the hard work they did. Today, the phrase ‘stewardess’ is out of style, and flight attendants are revered experts in the aviation business. Whilst many in the general public see flight attendants as glorified airborne waitresses, the cabin crews and regular travellers know much better. The flight attendant is the face of the airline, and her – or his, because numerous flight attendants [url=http://www.newtoryburchjpsales.com/%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-%E3%83%88%E3%83%BC%E3%83%88-c-156.html] トリーバーチ トート [/url] today are male – main job is making sure that all the passengers have a safe flight.But you knew that – that is component of the [url=http://www.miumiujp2013.com/%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%90%E3%83%83%E3%82%B0-c-95.html] miumiu 新作 バッグ [/url] reason that you want to be a flight attendant. According to the U.S. Bureau of Labor Statistics, it’s not fairly as hard to discover a flight attendant task opening [url=http://www. newtoryburchjpsales.com/%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-%E8%B2%A1%E5%B8%83-c-152.html] トリーバーチ 長財布 [/url] as numerous believe. Besides the significant airlines – many of whom are not hiring – there are over 75 airways operating in the United States and Canada, and you’ll discover a flight attendant job opening at most of them. The [url=http://www.newmonclerjacketsdown.com/] モンクレール ダウン [/url] quickest expanding [url=http://www.discountnewmonclerdownsjp.com/] moncler 2012 [/url] segment [url=http://www.mbtbootsjp.com/mbt%E3%83%96%E3%83%BC%E3%83%84-c-80.html] mbt ブーツ [/url] of the aviation business is in private airlines – charters, fractional operators and company-owned airways. There are also numerous mid-size and smaller sized airlines that run commuter flights and flights inside the continental United States and Canada. Simply because they do not have the glamour and cachet of the Large Boys – United Airlines, American Airways and the others – they get significantly much less candidates for each and every flight attendant job opening. And the fact is, because flight attendants bid on the flights they work primarily based on seniority with the plum jobs heading to those with the most flight hrs, the flight attendants operating for the major airways are just as likely to be working the short hop flights as those operating smaller airways who focus in them. Finding a flight attendant task opening is no different than discovering a task opening in any other industry. It takes diligence, persistence, luck and some insider knowledge. You’ll discover listings for task openings for flight attendants in your nearby newspaper, on the task boards like Monster, and by making use of directly to the airlines. [url=http://www.discountmarcjacobsbagsjp.com/%E3%83%9E%E3%83%BC%E3%82%AF%E3%83%90%E3%82%A4%E3%83%9E%E3%83%BC%E3%82%AF-%E3%83%90%E3%83%83%E3%82%B0-c-37.html] マークバイマークジェイコブス バッグ [/url] Once you have found a flight attendant job opening, you can use online at the airline’s internet site, or send a resume by mail or over the telephone. If you’ve carried out a good job of presenting your self in your go over letter and resume, you may receive an invitation to an interview, or other directions on your subsequent step.Getting ready your self for your interview is just as important when the job interview is a ‘cattle call’ – industry slang for open homes where recruiters prescreen applicants for a flight attendant task opening – as it is for a encounter to encounter interview. [url=http://www.marcjacobsbagsjpn.com/%E3%83%9E%E3%83%BC%E3%82%AF%E3%83%90%E3%82%A4%E3%83%9E%E3%83%BC%E3%82%AF-%E8%B2%A1%E5%B8%83-c-45.html] マークジェイコブス 財布 [/url] Impeccable individual grooming is essential in any task job interview, but it is vital when you’re making use of for a flight attendant job opening. Cut [url=http://www.jptoryburchsales.com/%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-%E3%83%90%E3%83%83%E3%82%B0-c-2.html] トリーバーチ バッグ激安 [/url] and manicure your nails, be certain that your hair coloring is not in require of touching up – be particular that each and every depth of your look is just right. After all, your competitors will be dong the same thing.

  38. 100% natural solution to be able to thyrois issues & having a baby problems. Should you be worried about your own unborn child’s wellness this can be the remedy for you

  42. I want to to thank you for this excellent read!! I definitely enjoyed every little bit of it. I have got you saved as a favorite to look at new things you post?

Comments are closed.

Related Posts