The Anatomy of Effective Tweets

Effective TweetsNow that you’ve decided to jump on the Twitter bandwagon to gain maximum benefits for your business, what do you do next? Getting an impressive Twitter profile and getting a high-quality targeted ‘following’ is only half the battle won. The other important half is to maintain and increase your Twitter following in order to grow your business. Nothing works better than effective tweets in order to enhance your business’ reputation on Twitter.

I’ve come across many online marketers who build sophisticated tweet plans detailing when to tweet and how to decide your tweeting audience. Unfortunately, they miss the most important aspect regarding the anatomy of effective tweets – the content of their tweets.

The Effective Tweets

So, what are the rules that determine the anatomy of effective tweets? I strongly believe that there are none. In my experience, rules often limit one’s imagination and Twitter is the best place to show your imagination and get the maximum benefits out of it. However, I recommend that Twitter users must follow the simple guideline that an effective tweet is one that makes a positive impact on its readers.

Informational + Interesting

As a business, you must ensure that your tweets are a perfect mix of information and interesting content. Plain un-interesting information has little appeal and similarly, interesting tweets but with little substance fail to attract readers.

I’m all for adding a tinge of humor in order to make your tweets fun to read. However, it does not give you the right to ridicule your business competitors or use abusive language. Use a courteous language – it works well!

Hash Tags

In my opinion, hash tags are one of the most powerful yet heavily underutilized features on Twitter. No matter how effective your tweets are, their reach is limited till you add the right hashtags in order to spread the word in Tweetverse.

Hashtags attach your tweets to any subject and make it easily searchable. Though many Twitter users have a tendency of put hashtags at the end of their tweets, I recommend using them either at the beginning or in the middle of your tweets. This has 2 advantages – your hashtags don’t get ripped off when others retweet your messages and they save space without taking away the readability of your tweets.

Links

Plain vanilla tweets do not classify as effective tweets. As a business, your tweeting goal is to bring traffic to your website. It’s handy to include links in your tweets and encourage users in a subtle way to explore them further. Long URLs are a perfect recipe for disaster on Twitter as they take up expensive real estate out of the 140 character limit. Using a URL shortener service like http://bit.ly is highly recommended for writing effective tweets linking to your website.

Retweet

It’s fair to say that retweets multiply the power of your original tweets. Whether it’s other users retweeting your messages or you retweeting your followers’ tweets, retweeting is a good practice.

When to tweet

A good tweet is only as good as its timing. If you flood your followers with a large number of effective tweets, it turns them into ‘ineffective tweets’. The content as well as the timing of your tweets is crucial. You shouldn’t tweet on an aggressive schedule as it may lead to unwarranted spamming. Similarly, if you don’t tweet enough, your followers may not find it enticing enough to continue following you.

If you’ve any guidelines or suggestions on what constitutes the anatomy of effective tweets, please share your opinion by leaving a comment below this post.

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  1. I think these are good guidelines but I believe you have missed an important one regarding the very nature of social media- being social. Interaction with those you follow and your followers is important to show your genuine interest in them and the subjects that matter to them. This is a terrific way for a business to get to know their prospects and customers/clients better and to find out what is important to them. It is also a good way for them to get to know your personality. After all, a business is made up of people. So let others get to know the person or people behind the business name or brand. Build connections through personal interaction- whether that is business focused or “water cooler” conversations. Social relationships are often the backbone of business relationships.

    Also, I would suggest that 25-40% of your tweets be helpful in some way. Answer questions pertaining to your expertise, ask thought provoking questions, provide helpful resources to issues that your customers and prospects face. Earn the right to be heard. Give first and you will have a much easier time gaining an audience for your business “pitch” or your offers.

    For more helpful advice regarding social media I would suggest you check out some of the leading experts such as Chris Brogan, Mari Smith, and Gary Vaynerchuk and visit sites like social media examiner, social net daily, and social media delivered (http://www.socialmediadelivered.com) *Full disclosure: I am a client advocate for Social Media Delivered.

    You can also check out my blog at positionforsuccess.blogspot.com for some helpful articles on social media and small business marketing.

  2. Conversation is the lifeblood of Social Media. Hence, the “social” factor in Social Media. Thanks Gavin for the disclosure and the well expressed comment.

  3. Content is definitely king, but you need to tailor that content to your followers. It should come naturally if you're following the people that share your interests and retweeting what they're saying. Sometimes I have to stop myself from posting irrelevant content.

    A quote by @lizstrauss that I love and am still trying to work into my tweets is “Know where you’re going — because who would want to follow you if you don’t know where you’re going?”

  4. You're right on Scott. Content is not just king, it's the lifeblood of the information age. Therefore, if content is king, 'relevance' is the king maker. Your content must me relevant to your target market; untargeted content is the perfect recipe for disaster.

    Thanks for the useful comment Scott.

  5. Excellent, concise summary of what to do- very appreciated. We’re just getting started on twitter, loving it, and kind of lost. Your post makes a good checklist for a newbie like me, and I won’t be so lost 🙂

  6. Good content for businesses, I suggest to adding a little bit of philanthropic content too from time to time! Some of my most popular RT’s are about giving back to the community.

  7. A friend shared this post with me, and i am so glad i read it. Very informative and i agree with what you said 100%. Thank you

  8. Fantastic advice Douglas! I would add that asking questions is also a great way to engage followers and learn more about them.

    Another thing I personally find engaging is when people share “behind the scenes” tweets. These make me feel that I am sharing in their adventure of life!

  9. I’m not a troll but g-d dammit man, check your grammar. Even on twitter, they’ll crucify you for it.

  10. I really don’t think there is a receipe for good tweet practice. Engage your audience in things that are relevant and entertaining and 9 times out of 10, they respond. I see so many businesses trying to get followers for followers sake and am sure that this is a road to nowhere. Who cares if you have 20K followers but 99% of them are only following you cause you’ve followed them! Good business is attracting followers that are interested in your products in one way or another. This hopefully leads to good conversation & if your lucky a few site visitors and maybe even sales.

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