The 7 Types of Bloggers

Types of BloggersIn the last couple of weeks, I’ve covered the major fundamentals of blogging including how to blog, where to blog, how do you make your blog successful and lastly how to promote your blog using old media.

So, are all bloggers alike? What makes a particular blog stand out from others? What are the various types of bloggers and how is their approach to blogging different from each other? In this post, I talk about the 7 types of bloggers.


Expert bloggers are generally the been-there-done-that folks who’ve established themselves as subject matter experts in a specific field. These bloggers offer useful insights and tips to their readers about a specific domain. Their motivation is to help others achieve success in the same field by offering tips, advice using their professional experience.


Believe it or not, several bloggers have made a fortune by launching a blog about the right topic at the right time. For such bloggers, it’s all about grabbing eyeballs (read traffic) and making the most of the opportunity at hand. For example, they’d typically launch a new blog when a new high profile product/ service is launched and try to make monetary gains through advertisements, backlinks or similar means.


And then there are bloggers who try to promote and soft sell certain products and services to their audiences. It’s fine as long as they do it in a subtle way and do not cross the line. The objective is to educate users about a particular product/ service and then pitch why readers should opt for it. Such bloggers need to draw a fine line to ensure that they do not offend readers with pushy promotions.


A number of bloggers use blogs as a medium to express their opinions on anything and everything. Such bloggers are typically a mixed bag for readers – they can produce valuable insights for the readers but they can also get involved in controversial postings. Their primary intention is to be heard and encourage readers to do the same.

News Reporters

There’s a whole breed of bloggers thriving on news. All they do is relay popular news on their blogs to gain traffic. Their primary focus is to earn revenue using SEO and advertisements. They often combine news content from multiple sites and serve as aggregators.


A number of bloggers blog because it brings them publicity and fame. Most celebrity bloggers fall in this category. A blog provides them with a public channel to interact with their fans and critics.


Last but not the least, there are bloggers who inspire their readers. These are people with whom the audience can relate to, and inspire them to achieve what they want. The idea is that users can learn from their mistakes, get new ideas from them, and get inspired to fulfill their goals.

So, which category do you fall in? Please have your say by leaving a comment.

Join the Conversation


  1. Gurprriet Siingh Reply

    Somewhere between inspirational and expert…

    1. Douglas Idugboe Reply

      Gurprriet, I call those Inspirational Experts.

  2. Juan Felix Reply

    hi Douglas – great post 🙂 Well – there are 3 blog types that match my style of blogging: experts – promoters and Inspirational. But if I had to choose one – it would definitely be the expert blogger who inspires people.

    1. Douglas Idugboe Reply

      Thanks Juan! That makes you an Inspirational Expert Promoter 🙂

      1. Juan Felix Reply

        Sounds good to me 🙂 – Thanks Douglas.

  3. perfectsliders Reply

    I think I would fall into the news 
    aggregator  column, but not for money, because I don’t use any advertising, mostly for knowledge on a subject. Sometimes people question the news media for its accuracy, so I try to find all perspectives, and see which one gets one kinda of responses, and then I start to get a feel for what is really real, and what is not…. Then I can watch the evening news channels with an angle of what is probable and what is not…Kinda like fantasy sports games makes all games more interesting….. news that I never used to care about, now has alot more meaning…

  4. viewster Reply

    Nice post. Thanks for sharing useful information.

  5. Anonymous Reply

    Definitely inspirational…and I had no idea when I first started out what would happen as a result. I love my blog!

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  7. Anonymous Reply

    100% inspirational, with some personal stories infused in there!  I’m hoping to change people’s minds one quote at a time!

  8. Physcodog Reply

    Inspirational. I place a personal spin on my posts while giving sound advice. I also learn from all you other bloggers out there and try to learn from my mistakes.

    Also its kind of fun too right?

    1. Douglas Idugboe Reply

      Sure is fun! Keep up the good [email protected]:disqus 

  9. Sonia Trevor Reply

    Opinionated and by some reasons I fall in Inspirational. I do share my post wherein I can hear all the voice of others and learn from them too. Just having a good interaction from the readers.

  10. bohemian babushka Reply

    Art truly does follow life.  Even in the blogging world I’m the mixture of two greats. 
     Babushka’s Baile is an Opinionated Inspiration.  Si, BB inspires and conspires.  To show how, though we may be different culturally we are more alike than you’d think.  But then again, that’s my opinion.   ; )

  11. BellaVida Reply

    Inspiration expert 😉

    Very interesting break down.

  12. Why do we blog…? « Poppy's Style Reply

    […] else I write about – but I do enjoy sharing my opinions (my siblings will concur).  A recent article identified 7 categories of bloggers and I probably align closest with the […]

  13. Conway3la Reply

    Is there a selfish category?  Overall, I suppose I’m inspirational…but I really started my blog as an outlet to help deal with my mom’s lung cancer diagnosis.  In doing so, I have established some really good online associates who are going through the same thing. So I guess we inspire each other. But I have to be honest and say that I started my blog because I NEEDED to.  I HAD to.  Does that make me selfish?

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    Okay, you pegged me! I just started my first blog and it has “Opinionated” written all over it! “Experts”, “Inspirationals” and others, feel free to read the first three entries and give me YOUR opinion … pul-leeze!

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