Pinterest is currently the toast of the town in the world of social media. Even the world’s most powerful man, Barack Obama couldn’t resist the temptation of pinteresting. However, on the other hand, Pinterest has also been in the news for all the wrong reasons – spammers making merry out of it without the fear of being caught.
None the less, despite the sensationalism and criticism, there’s no doubt that Pinterest is an altogether new approach to social media. I personally believe Pinterest can prove to be a fantastic marketing tool if they were to follow these 7 golden rules.
1. Pinteresting for nformation Disbursal
Pinterest is all about pictures and videos – both great marketing tools for information disbursal. I believe marketers can leverage Pinterest to promote their business products/ services. The best part – it’s simple and instant in impact – just pin the products to share with other users in the appropriate categories and share them with a specific customer base.
2. Pinteresting for Cross Network Marketing
I believe Pinteresting will be a natural evolution for marketers who already have an active presence on Facebook and Twitter. Marketers should focus redirecting customers to and from Pinterest and other social networks. Pinterest is currently riding the new wave of innovation as it provides customers with a new way to interact with their favorite brands, and improves your business’ social media presence so why not leverage its reach across multiple social networks.
3. Pinteresting for Engagement
I reckon Pinterest to be a marketer’s delight because it’s after all a social network at the core. It’s an ideal platform for marketers and businesses to build a community around their brand. When users re-pin items, marketers should ensure putting in comments and thank them. Marketers can up their engagement quotient by following other users, and encouraging others to spread the goodness.
4. Pinteresting for Pitch
Like any other marketing tool, pinteresting can only be effective if you get the pitch right. If the videos and pictures are blunt and aggressive, it’s likely to annoy the viewers. On the other hand, if it doesn’t make an impact, it’s not worth the effort. Therefore, it’s important to adopt the right pitch and choose the correct images and videos to connect with the audience.
5. Pinteresting with Gifts
Gifts are a marketer’s best friend and pinteresting facilitates gifting at the core. Marketers can just add a price tag for the items they pin, and add their website link. Pinterest highlights such items in the “gifts” section on Pinterest. I believe marketers can leverage the Gifts section to gain more customer outreach for their products and services.
6. Pinteresting for Visual Impact
Marketing is all about creating an impact and I strongly believe visuals are a very powerful tool for to do so. Pinterest provides marketers a great way to pin customer stories on your Pinterest boards. Businesses and marketers should customers to share interesting items, thereby improving the overall appeal of their Pinterest board and in turn improving the visual experience for customers.
7. Pinteresting for SEO
Pinterest is SEO friendly – when products are pinned, marketers can add website links for SEO traction. This way, Pinteresting provides marketers with high quality backlinks whenever other users link to those products. As a rule, marketers need to ensure that they write concise descriptions and choose the right keywords to help improve search-engine ranking.
Have you used Pinterest for marketing yet? What’s your success mantra for pinteresting? Please have your say by leaving a comment.
Latest posts by Douglas Idugboe (see all)
- 7 Roadblocks to a Successful Social Media Campaign - July 15, 2014
- 5 Precautions to Keep Your Small Business from Failing - July 3, 2014
- What Digital Marketers Need to Know about Internet Defamation (Infographic) - June 10, 2014