The Social Psychology of Twitter Marketing

Twitter represents the next big marketing revolution in today’s age of growing Internet social phenomena. It’s amongst the most simple and easy to use social networks from an end user perspective. While there is no rocket science involved in using…

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How to Tweet Your Way to a Global Brand

Enough has been said about Twitter being a great tool for local branding. You can search followers in your geographical area, connect with them and establish a great local brand. There are thousands of success stories where Twitter has worked…

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Why Twitter Offers Enhanced Facebook and LinkedIn Integration

Twitter is ringing in the changes big time these days. First, it opted to cash-in on the popularity of FIFA 2010 World Cup by creating a dedicated Twitter site for the sporting extravaganza. Next, it started tweaking its system in…

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Why Google Will Buy Twitter

Google is world’s most popular search engine and Twitter is fast becoming the most popular social platform on the web. So, does it make sense for Google to buy Twitter? It’s been nearly a year since the rumor of Google-Twitter…

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How Twitter is Making the FIFA World Cup Even More Fun!

Are you a football fan gripped in Word Cup fever? The world’s most widely watched sporting extravaganza began with a bang with Shakira’s mesmerizing performance “Waka Waka – This time for Africa” and kept millions of football fans glued to…

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Why Twitter Launched ‘Places’; Now Offers Integration with Foursquare and Gowalla

Location sensitive apps are the latest buzz amongst social networks. Twitter is the latest social network to join the location-based-apps bandwagon by announcing its “Twitter Places” tool. The new service is aimed at making your tweets location aware. When you…

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How to Turn Your Tweets into Profits

Is it possible to turn your tweets into profits? Can those 140 odd characters get transformed into dollar signs? How do you earn money out of Twitter? How can I profit from Twitter? If these are the questions which haunt…

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How to Use Twitter to Build Relationship with Local Media

While it’s well known that Twitter is a great marketing tool for online businesses, not many marketers realize its importance as a medium to bring strong relationship with local media. Twitter is a blessing for small businesses and is heavily…

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Will Diaspora Change the Face of Social Media?

Diaspora may have started off as a project being developed by a group of four New York University programming students, many believe that it’s about to change the face of social media for good. What’s special about Diaspora and will…

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Rich Tweet Poor Tweet!

I often come across Twitter users who face the eternal dilemma of what to tweet and what not to tweet. Tweets should be interesting and appealing. A good tweet attracts a large number of users and I regard it as…

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Seven Branding Steps for Twitter Users

Can a textual messaging service all of 140 characters do any good to your brand? Of course, it can do a world of good if you choose a smart branding strategy for your business on Twitter. Your Twitter profile is…

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How To Get Verified on Twitter

Social networks are vulnerable to celebrity impersonation and conscious tarnishing of brands. To deal with such sensitive issues, Twitter offers a perfect solution – Verified Accounts. As the name itself suggests, these accounts are verified by Twitter and their genuine…

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How to Improve Your Tweeting Skills

What can you achieve with just 140 characters in your tweets? The answer depends on how effectively you use your words while tweeting. Even a short and simple tweet written effectively has the makings of a bestseller on Twitter while…

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Why Twitter Creates Instant Buzz

Who could have ever imagined that a 140-character micro-blogging service would rule the social media world one day? Unlike other social networking sites, Twitter creates an instant buzz with users. The popularity of Twitter continues to surpass all expectations and…

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The 10 Commandments of Twitter

Not to get all biblical on you or anything, but Twitter is governed by a set of strict commandments. You should probably follow these to avoid feeling the wrath of the unfollow. 1. Thou Shall Devote a Few Minutes Each…

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