3 Ways to Use social media sites to monitor your competitors

If you’re in business in any capacity, you understand the importance of targeting your market and customer. By knowing your customer’s demographic, psychographic, and geographic traits, as well as their age, values, and buying patterns, you make the most effective…

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Why the Updated Twitter for Mac is The Best Ever Twitter Client

The New Year couldn’t have started off on a better note for Apple loyalists and Twitter lovers such as me who’ve for long craved about getting a quality Twitter client on the Mac platform. As they say, better late than…

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What Your Twitter Strategy Should Be in 2011

Happy New Year to all smedio readers! With the holiday season coming to an end and the arrival of Year 2011, it’s time to get back to “business as usual”. From a business perspective, it’s the best time to get…

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Is Foursquare the next Twitter in the making?

Most of us are very familiar with and have been using Twitter as a means to connect in our respective online social networks. This application allows us to broaden our network of friends online and update our contacts with what…

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The Best of Year 2010 – Social Media Highlights of the Year

The year 2010 is about to end and the whole world is eagerly looking forward to celebrate New Year as we step into 2011. It’s a good time to make your Social Media resolutions for year 2011 as well as…

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Why Twitter Unveiled A Revamped Online Business Center

Christmas has surely come early for Twitter business users this year – the micro-blogging site yesterday unveiled its revamped online business center which makes it easier for users to buy ads and promoted content. “We’ve seen tremendous growth in the…

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7 Ways to Use Twitter in Your Business

It is very easy to start an e-business nowadays. You may decide to start a new e-business, or you may start promoting your already established off-line business on the internet to attract local, national and international consumers for the products…

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5 Tools to Maximize Your ‘Twitter Lists’ Usage

Twitter Lists are under-estimated most of the time. The fact is if used effectively it can prove very much a productive tool. Success with Twitter Lists is all about how well you manage your lists. The following twitter tools let you get…

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7 ways to measure Success in the Influence Economy

We live in an economy which is designed around People. People trust each other more than ads, targetted or interrupted, People trust each other more than test results, and people trust each other more than third party information. The Influence economy…

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Twitter – One Billion Users Is No Longer A Distant Dream

Though Twitter already holds the distinction of being the world’s fastest growing social network, its founders are in no mood to sit back and relax on their current laurels. Instead, they have now set their eyes on making Twitter a…

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Twitter or Facebook, Which is the Social Platform for 2011?

There is little doubt that social media has conquered the web in the last few years. So, which is the world’s most popular social network – Facebook or Twitter? The battle of supremacy between world’s social networks clearly looks to…

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How to Explain Twitter to a Business Owner

What is Twitter? Is it a micro-blogging site, a social network or a hybrid of both? Either way, how does it help from a business perspective? These are perhaps some of the most common questions that business owners tend to…

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How Twitter’s Proposed Changes Can Be Profitable for Your Business

Twitter is changing for good. With a host of business-centric features lined up for release, the world’s most popular micro-blogging site looks all set to turn your business into a vibrant green of cash. While the most noticeable change in…

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Advertising Agencies and Social Media Culture Clash or Made for each other?

Though several businesses look at social media as an innovative means for advertising, not all advertising agencies are flocking to social media for their next killer campaign. A recent study by RSW/US took a look at the business-to-business social media…

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Social Media Malware A Cause of Concern for Small Businesses

While social media is gaining increasing acceptance amongst small and medium-scale businesses, nearly a third of SMEs are concerned over its security concerns and claim to have experienced malware or virus infection as a result of staff using social media…

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