How Social Bookmarking Can Help Your Business

Have you used social bookmarking services such as Delicious and Digg? These are effective ways of increasing the number of backlinks to a website and thereby promoting more traffic. In today’s age of Web 2.0, it is crucial for a…

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The Social Media Optimization Process for Small Businesses

A popular saying goes “Excess of everything is bad” and trust me, social media is no exception to that rule. If you overdo it, it’s actually far worse than not doing it at all. More so, if you are a…

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Lady Gaga vs. Justin Bieber – The New Age of Social Media War!

Two fantastic artists, both heartthrob performers – Lady Gaga and Justin Bieber have been engage in one of the most high-profile and fierce online battles of recent times to outscore each other on YouTube and Twitter. Lady Gaga’s ‘Bad Romance’…

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Is Social Media Marketing for Everyone?

“To change is difficult, not to change is fatal” – Marketing techniques are no exception to that rule. Companies which have enjoyed success with conventional marketing techniques often ponder if it’s worth the cost and effort to join the social…

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How Social Media is Making Search Engine Optimization More Relevant

Both Social Media and SEO are fantastic marketing tools for any business in today’s modern age of Web 2.0. But are they related to each other? Or are they great standalone strategies with no commonalities? I’ve come across several online…

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10 Reasons to not keep All Your Social Marketing Efforts Online

While I’m a staunch social media loyalist, I’m well aware of what it can do and what it can’t do for online marketing. I’ve always advocated that the best social marketing strategy for a business is to pick the optimal…

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Social Media 2.0 and What It Means for Your Business

Social Media has been a revelation for businesses and there’s no doubt that it’s here to stay. While it started off as a medium for entertainment and people to stay in touch with each other, people quickly realized that it…

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How Social Media is Saving Old Media

I’ve come across many social media enthusiasts who believe that the new media will spell doomsday for old media. I, for one, beg to differ. As much as I love social media for the innovation and flexibility that it offers,…

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How Did You Celebrate Your Social Media Day?

“Happy Social Media Day” to all my friends & social media enthusiasts all over the world. Just in case you did not know about it, June 30th has been declared as ‘Social Media Day’ by Mashable, a popular social media…

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How Twitter is Changing Public Relations

The PR industry is changing for good. Social media networks like Facebook and Twitter have completely redefined the paradigm of public relations. A couple of years back, it would have been hard to imagine a micro-blogging service, all of 140…

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5 Effective Marketing Tips to Engage Your Customer with Social Media

There’s no doubt that social media is here to stay. As an online marketer, the sooner you accept this reality, the better it will be for you and your business. In today’s age of Web 2.0, social media is the…

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Will Diaspora Change the Face of Social Media?

Diaspora may have started off as a project being developed by a group of four New York University programming students, many believe that it’s about to change the face of social media for good. What’s special about Diaspora and will…

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What Foursquare Means for Your Business

I firmly believe that the best time to do business is always now. Social networks have completely transformed the idea of doing business in today’s marketplace. These networks offer a great opportunity to drive customers and boost revenues. Geosocial networks…

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The Best Social Media Channels for Businesses

How many and which Social Media Channels should your business be using? What does it take to build a successful social media presence? Does the same social media channel work equally well for B2B and B2C brands? These are some…

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Web 2.0: The Key to Success for Businesses and Professionals

Many organizations worldwide are reaping the benefits of adopting Web 2.0 communication channels in the workplace. Though numerous organizations still haven’t embraced this technology to communicate with employees, the ones that have taken the plunge have realized the unmatched benefits…

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