Social Media Malware A Cause of Concern for Small Businesses

While social media is gaining increasing acceptance amongst small and medium-scale businesses, nearly a third of SMEs are concerned over its security concerns and claim to have experienced malware or virus infection as a result of staff using social media…

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Social Media – 5 Years from now

I’m no “Paul the Octopus”, in fact I generally refrain myself from making any predictions since I’m not very good at it. However, being an active social media activist, I’m often quizzed on my perception regarding the future of social…

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How to Market to Men on the Social Web

It’s a popular saying – “Men are from Mars, Women are from Venus”. However, when it comes to the world of computers and internet, people often believe “Men are from online gaming, women are from social networks”. While it’s true…

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Social Media – A Perfect Tool for Small Business Hiring

A large number of businesses see social media as an advertising and marketing opportunity, primarily due to the mass appeal of popular social networks such as Facebook and Twitter. However, a number of smart businesses have utilized the potential of…

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90% of Canadian Businesses Use Social Media

Canada loves social media! From business to politics and healthcare, social media has been embraced with open arms by Canadians. When it comes to using social media for business gains, Canada leads the worldwide charts with nearly 90% Canadian businesses…

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Social Media and CRM – Made for Each Other!

There’s no denying that social media is changing businesses for good. It has opened up new avenues of marketing, sales and customer service which have never been imagined earlier. Many businesses have adopted Customer Relationship Management (CRM) as the preferred…

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Inaugural Youth Olympics – A Classic Social Media Marketing Case Study

The 2010 FIFA World Cup was a revelation of how global sporting extravaganzas can use social media as an effective marketing media. And now, with Singapore hosting the first ever Youth Olympic Games (YOG) starting two days ago, sports fans…

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Social Media – The New ‘Crisis and Emergency Response’ Management Tool

The devastating earthquake in Haiti and Japan, and the BP oil spill had something in common. While the first two were natural disasters, the latter a human error – these grueling incidents showed us the importance of social media as…

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Winning With People Using Social Media

No matter where you are in the world, people are people and we all have one thing in common, we want respect: Respect our time. Respect our space. Respect our talents and most of all respect our opinions.  With social media, it’s no…

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How to Become a Social Media Icon

If you’ve good intentions, it’s never too late to start afresh. I come across several successful online marketers who aspired to be social media icons but they feel they’ve missed the bus. The immense power of social media is now…

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How Not to Die on Social Media

Bill Cosby has every reason to show the middle finger to Twitter, after all the micro-blogging site has declared him dead, not once or twice – but at least four times in the last couple of years. Welcome to the…

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How to Boost Your Business Economy with Social Media

Many companies often ponder endlessly over the question of social media adoption fearing that it may not work for them. While it’s true that ‘One size fits all’ approach does not work for businesses, the USP of social media is…

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Nielsen Study – Social Media is more popular than Email

A recent Nielsen study indicates that Americans spend nearly a quarter of their Internet time on social networking sites. Social media has surpassed email in terms of online time and it’s just early days of social networking. Social media already…

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How to Save a Dying Business with Social Media

I’m often asked if social media can serve as the savior tonic for a dying business. Is it magic mantra to revive the failed aspirations of a business? Can social media succeed where conventional marketing techniques and legacy business tactics…

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The Future of Advertising in a Web 2.0 World

The world of advertising is changing and it’s changing at a remarkable pace. Online advertising is gaining more acceptances and penetrating deeper into the stronghold territories of legacy marketing techniques. At the helm of this change, is the revolution called…

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