Social media monitoring tools are becoming more critical to companies who are interested in finding out whether they are making a mark online. These companies are also able to monitor whether the ‘word on the streets’ about their companies is … Read the restRead More By Douglas Idugboe
American Express recently conducted a survey titled “OPEN Small Business Monitor survey” to assess the role of social media amongst the small business fraternity. And being a social media loyalist, I have to say that the results of this survey … Read the restRead More By Douglas Idugboe
Social Media is increasingly becoming a norm rather than an exception in the business world these days. Low cost, wider reach and real-time communication are some of the most obvious business benefits of social media.
There’s no doubt that social … Read the restRead More By Douglas Idugboe
What is Twitter? Is it a micro-blogging site, a social network or a hybrid of both? Either way, how does it help from a business perspective?
These are perhaps some of the most common questions that business owners tend to … Read the restRead More By Douglas Idugboe
One of my primary interests in the social media landscape is its application in small businesses. Being a veteran online marketer and a social media loyalist, I know that social media offers a tremendous business opportunity to small businesses and … Read the restRead More By Douglas Idugboe
Location-based services are all the rage these days. Foursquare and Gowalla are growing exponentially in popularity and subscriber base with every passing day. While many critics were quick to write them off as “a waste of time”, location-based services such … Read the restRead More By Douglas Idugboe
I’m no “Paul the Octopus”, in fact I generally refrain myself from making any predictions since I’m not very good at it. However, being an active social media activist, I’m often quizzed on my perception regarding the future … Read the restRead More By Douglas Idugboe
It’s a popular saying – “Men are from Mars, Women are from Venus”. However, when it comes to the world of computers and internet, people often believe “Men are from online gaming, women are from social networks”. While it’s true … Read the restRead More By Douglas Idugboe
Canada loves social media! From business to politics and healthcare, social media has been embraced with open arms by Canadians. When it comes to using social media for business gains, Canada leads the worldwide charts with nearly 90% Canadian businesses … Read the restRead More By Douglas Idugboe
There’s no denying that social media is changing businesses for good. It has opened up new avenues of marketing, sales and customer service which have never been imagined earlier. Many businesses have adopted Customer Relationship Management (CRM) as the preferred … Read the restRead More By Douglas Idugboe