For Tessa Kravitz, Social is the Business

I must admit: it’s always great talking with someone who doesn’t think being business-savvy and social media inspired are incompatible. This is what you get when you have an extended conversation with Tessa Kravitz, one of the busiest people I know. It’s not just about building a large following she told me, but doing your best…

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7 Social Media Challenges You Will Have to Overcome

Social media is an opportunity. It is also a challenge. It’s often said that social media is perhaps one of the most powerful modern age business tools. With power comes responsibility and social media is no exception to that rule. From a business perspective, social media opens up a new world of opportunities and it’s…

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The Hectic Life of a Social Media Manager [Infographics]

A lot of folks are considering or do consider themselves social media experts because they do manage various social media channels for themselves or for others. There’s a difference between being a social media expert and being a social media manager. A social media manager does a lot during the course of a day. If…

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What Is Social Marketing to Advertising Agencies

Do advertising agencies and social media represent a culture clash? Are these mutually exclusive entities that are best confined to their own worlds? Is it possible to use the combo in a manner which offers the best of both worlds? What is social marketing to an advertising agency? How can an advertising agency leverage the…

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7 Ways to Give Your Social Media Presence a Boost

A lot has been said and talked about social media in the business world. Several recent surveys and research reports have indicated that social media is firmly on its way to becoming a norm rather than an exception amongst businesses. Whether its large multi-national enterprises or SMBs, everybody seems to be in a mood to…

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How To Develop a Social Media Marketing Strategy That Works

Having a marketing strategy is good, but having a marketing strategy that works is great! Last year, I wrote several posts to uncover why businesses must formulate and practice a social media marketing strategy that works. Whether it’s measuring the ROI on your social media efforts or saving a dying business with social media, building…

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5 Things to Consider before Working with Social Media Experts

What are the things to consider before working with social media experts? A couple of weeks back, I wrote a post on 5Ways to leverage your social media clout. While I’ve always believed that leveraging social media ain’t rocket science, there are times when a business is better off hiring a social media expert rather…

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5 Reasons Why Your Business Needs a Social Media Expert

Social Media is all the rage amongst the business fraternity these days and the choice to work with a social media expert has become a puzzle. Social media gaining traction amongst the SMEs for exploring new avenues in advertising, marketing and customer service. A significant number of businesses tend to adopt the Do-It-Yourself policy for…

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Twitter at Five: Some Interesting Facts

[smartads] Twitter at 5 reflects a social network that has gone from strength to strength, it has come a long way from a small startup to becoming the world’s fastest growing social network, from “just setting up my twttr” to over 200 million people tweeting 140 million tweets of 140 characters daily. It has become…

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How a 5-Year Old Has Changed the Social Media World Forever

Five years ago, a micro-blogging site with 140 character messages was ridiculed for its unusual approach to social media. Most Internet experts believed Twitter was an experimental idea destined for failure.  On March 21, 2006, Jack Dorsey (@jack) sent the first Tweet and the rest as they say is history. And now five years since…

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Is Social Media Marketing for Every Company?

“To change is difficult, not to change is fatal” – Marketing techniques are no exception to that rule. Companies which have enjoyed success with conventional marketing techniques often ponder if it’s worth the cost and effort to join the social media marketing bandwagon. The most widely prevalent concerns regarding social media marketing are: Is social…

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Social Online Shopping – What Men Prefer and Women Don’t

Men are from Mars, Women are from Venus – I’m not so sure of that. However, I have no doubt that men and women have different habits when it comes to anything and everything – online shopping being no exception to that rule. A recent research from ShopperCentric shows that while men are gadget-frenzy and…

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Why Businesses Should Use Social Media For Disaster Management

Though social media proved to be a great helping hand during the Haiti and the recent New Zealand earthquakes, there’s still a long way to go before it becomes the preferred disaster recovery management tool amongst businesses. Janco Associates conducted a review of 215 Disaster Recovery and Business Continuity plans and found that only 53…

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How to Give Your Business a Social Boost

Do you ever ask yourself what your company needs to become a social business? The answer is simple: social behavior. This might sound easy, but it definitely is not. So, how do you incorporate social behavior successfully and can social media support you with this? Before we talk about solutions, let’s look at the problem.…

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Social Media and Banking Sector – What You Can Learn

While there is no doubt that social media is all the rage amongst retail and advertisings sectors, it is yet to make major inroads in the financial services and banking sectors. A new report from Ovum, the technology arm of market analyst firm Datamonitor reveals that a majority of banks worldwide aren’t yet ready to…

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