5 Things to Consider before Working with Social Media Experts

What are the things to consider before working with social media experts? A couple of weeks back, I wrote a post on 5Ways to leverage your social media clout. While I’ve always believed that leveraging social media ain’t rocket science,…

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5 Reasons Why Your Business Needs a Social Media Expert

Social Media is all the rage amongst the business fraternity these days and the choice to work with a social media expert has become a puzzle. Social media gaining traction amongst the SMEs for exploring new avenues in advertising, marketing…

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Twitter at Five: Some Interesting Facts

Twitter at 5 reflects a social network that has gone from strength to strength, it has come a long way from a small startup to becoming the world’s fastest growing social network, from “just setting up my twttr” to over…

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How a 5-Year Old Has Changed the Social Media World Forever

Five years ago, a micro-blogging site with 140 character messages was ridiculed for its unusual approach to social media. Most Internet experts believed Twitter was an experimental idea destined for failure.  On March 21, 2006, Jack Dorsey (@jack) sent the…

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Is Social Media Marketing for Every Company?

“To change is difficult, not to change is fatal” – Marketing techniques are no exception to that rule. Companies which have enjoyed success with conventional marketing techniques often ponder if it’s worth the cost and effort to join the social…

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Social Online Shopping – What Men Prefer and Women Don’t

Men are from Mars, Women are from Venus – I’m not so sure of that. However, I have no doubt that men and women have different habits when it comes to anything and everything – online shopping being no exception…

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Why Businesses Should Use Social Media For Disaster Management

Though social media proved to be a great helping hand during the Haiti and the recent New Zealand earthquakes, there’s still a long way to go before it becomes the preferred disaster recovery management tool amongst businesses. Janco Associates conducted…

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How to Give Your Business a Social Boost

Do you ever ask yourself what your company needs to become a social business? The answer is simple: social behavior. This might sound easy, but it definitely is not. So, how do you incorporate social behavior successfully and can social…

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Social Media and Banking Sector – What You Can Learn

While there is no doubt that social media is all the rage amongst retail and advertisings sectors, it is yet to make major inroads in the financial services and banking sectors. A new report from Ovum, the technology arm of…

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How Businesses Are Playing Cupid Using Social Media This Valentine’s Day

Love is in the air this Valentine’s Day and some of the biggest business brands have turned to social media to launch their exclusive promotions on this occasion. Facebook, Twitter and YouTube are being tapped by a number of businesses…

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Social Media – Shifting Power To The People

Social media platforms are not only changing the way we communicate and do business, they’re also changing our level of influence as customers and citizens. Recent events in Egypt, Iran, and Yemen show just how quickly messages can go viral…

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Super Bowl XLV – A Perfect Social Media Advertising Case Study

When it comes to advertising, it doesn’t get any bigger and better than the Super Bowl. The Packers vs. Steelers contest was undoubtedly the most keenly anticipated sporting extravaganza of recent times, with the former emerging as Super Bowl XLV winners.…

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Smedio is 1 Year Old – Thanks for Being Part of Our Success

We are very pleased to announce that yours truly smedio is turning one today! We’d like to take this opportunity to thank the smedio family (esteemed readers, team members) and our well wishers as well as our critics who’ve been…

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The Need for A Centralized Social Media Cockpit

One of the frustrations with social media platforms is that each focuses on filling one or two particular needs in the marketplace, requiring users to set up accounts or pages on multiple sites. This creates inefficiencies for the busy executive…

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Social Media Must for Your Business

A decade back, social media was a lesser-known phenomenon. With time, it emerged as a handy online tool to keep in touch with friends and family over the internet. Wikis and blogs gained momentum but largely in the context of…

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