5 Effective Marketing Tips to Engage Your Customer with Social Media

There’s no doubt that social media is here to stay. As an online marketer, the sooner you accept this reality, the better it will be for you and your business. In today’s age of Web 2.0, social media is the preferred marketing channel for many businesses and there are thousands of success stories of how…

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What Foursquare Means for Your Business

I firmly believe that the best time to do business is always now. Social networks have completely transformed the idea of doing business in today’s marketplace. These networks offer a great opportunity to drive customers and boost revenues. Geosocial networks or location-based social networks like Foursquare and Gowalla have transcended the technology of social networks…

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The Best Social Media Channels for Businesses

How many and which Social Media Channels should your business be using? What does it take to build a successful social media presence? Does the same social media channel work equally well for B2B and B2C brands? These are some of the questions I’m often bombarded with, especially from business owners who are keen to…

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Web 2.0: The Key to Success for Businesses and Professionals

Many organizations worldwide are reaping the benefits of adopting Web 2.0 communication channels in the workplace. Though numerous organizations still haven’t embraced this technology to communicate with employees, the ones that have taken the plunge have realized the unmatched benefits that Web 2.0 offers to companies and businesses.

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How to Embed Your Brand with Video Marketing

Online video marketing has exploded, with companies large and small using it to cultivate business. From aspiring artists and politicians to authors and tax consultants, anyone interested in revving up their website traffic can easily and affordably make video marketing magic. If you haven’t used this strategy to promote your products or services, now is…

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Great Social Networking Sites for Entrepreneurs

When it comes to social networking, you may be using Facebook to create deeper business relationships; Twitter for quick communication and news sharing; and LinkdIn for your overall professional networking. But might there be another level of social media linkage that can be well worthy of your time? To that end, here’s a short list…

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Twitter or Facebook: Which is the Best for Social Buzz?

Creating a social buzz is important to businesses and entrepreneurs alike these days. There are a vast number of social tools out there to get the job done, but none are more popular than Facebook and Twitter. While the two can boast big numbers of daily users, there are some pretty significant differences in capabilities…

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Spidering the Social Web and Building Your Online Social Currency

p5rn7vb It’s getting to be quite a social jungle out there, even before the announcement of Google Buzz (which I’ll here on refer to as ‘G-buzz’ for brevity), and that’s a good thing – particularly if you’re an individual or business ever on the lookout to attract new customers and stay connected with existing ones.…

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