5 Steps to Locating Your Target Audience with Social Media

Locating and building a target audience is one of the biggest challenges for businesses pondering to take the plunge into the social media world. While building any audience is easy, it offers little value unless it’s ‘well-targeted’ and willing to engage with your business. You may be about to launch the next big-game changer campaign,…

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5 Steps to Develop a Social Media Plan for Your Business

Social Media is gradually emerging as a norm rather than an exception in the business fraternity. However, using social media requires a careful thought process and strategic planning. Over the last couple of years, I have observed drastic changes in how businesses use social media and with all my experience, I can say that social…

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Social Media – 5 Years from now

I’m no “Paul the Octopus”, in fact I generally refrain myself from making any predictions since I’m not very good at it. However, being an active social media activist, I’m often quizzed on my perception regarding the future of social media. How will the social media scenario change 5 years from now? Will Twitter and…

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How to Market to Men on the Social Web

It’s a popular saying – “Men are from Mars, Women are from Venus”. However, when it comes to the world of computers and internet, people often believe “Men are from online gaming, women are from social networks”. While it’s true that men dominate the online gaming brigade, it would be foolish to ignore their presence…

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How to Market a Business on a Shoestring with Twitter

If you planned to start and market a business without much money a few years back, you’d be a dead duck. Those days, a shoestring marketing budget wouldn’t fetch you any significant returns. However, things have changed considerably in the last couple of years, especially with the ongoing Twitter revolution. Be it a small company,…

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How to Become a Social Media Icon

If you’ve good intentions, it’s never too late to start afresh. I come across several successful online marketers who aspired to be social media icons but they feel they’ve missed the bus. The immense power of social media is now viewable to one and all – it’s already ranked as the most popular online activity…

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How to Boost Your Business Economy with Social Media

Many companies often ponder endlessly over the question of social media adoption fearing that it may not work for them. While it’s true that ‘One size fits all’ approach does not work for businesses, the USP of social media is that it can be used equally effectively for companies of any size and ranging across…

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How to Save a Dying Business with Social Media

I’m often asked if social media can serve as the savior tonic for a dying business. Is it magic mantra to revive the failed aspirations of a business? Can social media succeed where conventional marketing techniques and legacy business tactics prove to be no good? I personally believe that the world is yet to see…

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The Future of Advertising in a Web 2.0 World

The world of advertising is changing and it’s changing at a remarkable pace. Online advertising is gaining more acceptances and penetrating deeper into the stronghold territories of legacy marketing techniques. At the helm of this change, is the revolution called Web 2.0 which is redefining the internet and World Wide Web for good. While I…

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Is Social Media Marketing for Everyone?

p5rn7vb “To change is difficult, not to change is fatal” – Marketing techniques are no exception to that rule. Companies which have enjoyed success with conventional marketing techniques often ponder if it’s worth the cost and effort to join the social media marketing bandwagon. The most widely prevalent concerns regarding social media marketing are Is…

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How Social Media is Making Search Engine Optimization More Relevant

Both Social Media and SEO are fantastic marketing tools for any business in today’s modern age of Web 2.0. But are they related to each other? Or are they great standalone strategies with no commonalities? I’ve come across several online marketers who fail to appreciate the undeniable relation between SEO and social media. As the…

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10 Reasons to not keep All Your Social Marketing Efforts Online

While I’m a staunch social media loyalist, I’m well aware of what it can do and what it can’t do for online marketing. I’ve always advocated that the best social marketing strategy for a business is to pick the optimal mix of online marketing and traditional marketing techniques. I firmly believe that social media marketing…

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Social Media 2.0 and What It Means for Your Business

Social Media has been a revelation for businesses and there’s no doubt that it’s here to stay. While it started off as a medium for entertainment and people to stay in touch with each other, people quickly realized that it offers immense value to businesses as well. Be it marketing, advertising, customer service or professional…

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The Social Psychology of Twitter Marketing

Twitter represents the next big marketing revolution in today’s age of growing Internet social phenomena. It’s amongst the most simple and easy to use social networks from an end user perspective. While there is no rocket science involved in using Twitter for personal use, it’s important to understand the social psychology of Twitter Marketing from…

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How Did You Celebrate Your Social Media Day?

“Happy Social Media Day” to all my friends & social media enthusiasts all over the world. Just in case you did not know about it, June 30th has been declared as ‘Social Media Day’ by Mashable, a popular social media site. As a sign of growing popularity of social media, Victoria – the capital city…

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