3 Ways to Use social media sites to monitor your competitors

If you’re in business in any capacity, you understand the importance of targeting your market and customer. By knowing your customer’s demographic, psychographic, and geographic traits, as well as their age, values, and buying patterns, you make the most effective…

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Why Facebook is worth $50 Billion

The verdict on Facebook’s valuation is finally out and I’m not surprised that the world’s most popular social network commands a mind bogging and whopping worth of $50 Billion Dollars! To be valued at more than Yahoo, eBay and Time…

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The Best of Year 2010 – Social Media Highlights of the Year

The year 2010 is about to end and the whole world is eagerly looking forward to celebrate New Year as we step into 2011. It’s a good time to make your Social Media resolutions for year 2011 as well as…

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Facebook Rolls Out Business-Friendly Profile Changes

Facebook today unveiled the new Profile Pages which provide a compact listing of user’s personal information and a set of recently tagged photos. The new Profile View is especially well-suited for the business world as it provides a quick sneak…

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How to Best use Facebook Groups for your Business

‘Facebook Groups’ are some of the newest features of the world’s most popular social website and it can be used to manage and enhance your business in an impressive manner.  While there always were options to make lists of friends…

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3 Things You Need to Standout on Facebook

In bad times good campanies stand out. Companies that understand the power of Facebook for their businesses will stand out. The only thing they need to keep in mind, according to Jay Bear is, “The goal isn’t to be good…

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How Facebook Social Inbox Will Affect How You Do Business Online

The buzz around the new Facebook Social Inbox has been unbelievable. It has been dubbed as anything and everything ranging from “The Gmail Killer”, “The Modern-Age Email”, “The Convergence of Email and Social Media” and what not. I’d like to…

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How Facebook Deals Can Help Your Business

Over the last few months, Facebook has been striving hard to ring in more business-friendly changes. Less than a week ago, it launched another game changer feature called “Facebook Deals” which can help your business by encouraging Facebook users to…

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How to Market Your Business on Facebook

There are several hundred similar posts on the internet which tells how to market your business on Facebook, so why do we need another one? Well, for a start, many of these posts are random ramblings without any concrete action…

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Facebook’s New Changes, A Blessing in Disguise for your business

Facebook rolled out a number of cool features on Wednesday, aimed at giving users more control and the ability to share information with small groups of people. So, how do these changes impact your business? Will these help boost your…

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Twitter or Facebook, Which is the Social Platform for 2011?

There is little doubt that social media has conquered the web in the last few years. So, which is the world’s most popular social network – Facebook or Twitter? The battle of supremacy between world’s social networks clearly looks to…

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Advertising Agencies and Social Media Culture Clash or Made for each other?

Though several businesses look at social media as an innovative means for advertising, not all advertising agencies are flocking to social media for their next killer campaign. A recent study by RSW/US took a look at the business-to-business social media…

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Social Media Malware A Cause of Concern for Small Businesses

While social media is gaining increasing acceptance amongst small and medium-scale businesses, nearly a third of SMEs are concerned over its security concerns and claim to have experienced malware or virus infection as a result of staff using social media…

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Social Media – 5 Years from now

I’m no “Paul the Octopus”, in fact I generally refrain myself from making any predictions since I’m not very good at it. However, being an active social media activist, I’m often quizzed on my perception regarding the future of social…

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Third of Small Businesses use Social Media on a Daily Basis

As a social media and marketing consultant, I happen to meet all sorts of customers ranging from SOHOs (Small Office/Home Office), small businesses, aspiring startups to multinational corporations having a global footprint. What’s the common factor between them? Social Media.…

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