How To Convert Your Facebook Profile To A Business Fan Page

Facebook started off as a pure social network. As time passes, its creators and users both begin to realize its value proposition in the business world. So, Facebook launched “Pages” for business users analogous to “profiles” for personal users. In the business world, profiles became pages, followers became fans, the user interface changed to have…

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Facebook Boom a Blessing for Your Business Online Advertising Needs?

I’m often quizzed by marketers about my thoughts on the integration of social media and online advertising. I’ve come across several online marketers who believe social media networks such as Facebook actually have a negative impact on online advertising. There are others who believe social media and online advertising are mutually exclusive and businesses are…

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The 7 Rules of Marketing with Facebook

Facebook is by far the world’s leading social network with more than 600 million users. If Facebook were a country, it would have the world’s third largest population. Therefore, it’s anybody’s guess as to why it’s considered a marketer’s paradise. Though it was conceptualized as a pure social network, it has undoubtedly taken the marketing world by storm in the last…

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Facebook Comments: Good or Bad for Your Business?

Facebook is in the news yet again. The world’s leading social network last week updated its comment widget to allow personalized chats on third-party websites. Facebook says the free plugin will make life easy for publishers to add Facebook-themed commenting functionality to their websites. As with any Facebook feature, there are mixed reactions on whether…

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Why Facebook is the #1 Marketing Tool for Small Businesses

Despite a plethora of social networks and location-based services being launched every other month, Facebook continues to be the #1 Marketing Tool for small businesses. These are the findings of a MerchantCircle survey which queried 8,000 small businesses about the adoption of various marketing products. The survey reports that as many as 70 percent small…

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The Hidden Benefits of the New Facebook Pages

Facebook continues to ring in usability changes and improvements. After revamping user profiles in December, the world’s most popular social network yesterday announced that it’s updating “Facebook Pages” to provide businesses with new tools to customize their pages and interact with consumers more easily and quickly. The latest round of changes is Facebook’s attempt at…

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7 Personal Branding Secrets of Facebook Pages

Did you know that personal branding is the secret to growing your business, especially with Facebook pages? If you think about Vin Diesel, Will Smith, Tony Robbins or Mary Smith. They’ve built their success around their personal brands. You might think that this works only for celebrities. Well, here’s the good news. It works for…

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Washington Post Joins Facebook Advertising – Why Your Business Should Pay Attention

Year 2010 was a monumental year for Facebook as it made great inroads into the business user community. And surely, the world’s leading social network couldn’t have asked for a better start to 2011 as one of the biggest names in the publishing industry, Washington Post announced its decisions to launch SocialCode, a subsidiary that…

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9 Ways to Make Your Facebook Pages Red Hot

Business owners understand the need for a Facebook Fanpage. Creating a page is relatively easy. Engagement with your fans can be quite challenging. Ever thought: ”What does my Facebook fanpage need to attract more fans and keep them coming back for more?” Here are 9 Tips to help you make it a sparkling place.

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Why Facebook is worth $50 Billion

The verdict on Facebook’s valuation is finally out and I’m not surprised that the world’s most popular social network commands a mind bogging and whopping worth of $50 Billion Dollars! To be valued at more than Yahoo, eBay and Time Warner is a monster achievement and a massive moral victory for the social media brigade.…

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Facebook Rolls Out Business-Friendly Profile Changes

Facebook today unveiled the new Profile Pages which provide a compact listing of user’s personal information and a set of recently tagged photos. The new Profile View is especially well-suited for the business world as it provides a quick sneak peek into a user’s relevant information rather than being presented with useless information such as…

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How to Best use Facebook Groups for your Business

‘Facebook Groups’ are some of the newest features of the world’s most popular social website and it can be used to manage and enhance your business in an impressive manner.  While there always were options to make lists of friends on your Facebook profile so that the user may control the information to be shared…

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3 Things You Need to Standout on Facebook

In bad times good campanies stand out. Companies that understand the power of Facebook for their businesses will stand out. The only thing they need to keep in mind, according to Jay Bear is, “The goal isn’t to be good at Facebook. The goal is to be good at business because of Facebook”. To best…

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How Facebook Social Inbox Will Affect How You Do Business Online

The buzz around the new Facebook Social Inbox has been unbelievable. It has been dubbed as anything and everything ranging from “The Gmail Killer”, “The Modern-Age Email”, “The Convergence of Email and Social Media” and what not. I’d like to stay away from throwing in my expert opinion on whether it’s a Gmail killer or…

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How to Use Twitter and Facebook for Press Release

In the past, I’ve written interesting pieces about how Twitter is revolutionizing the PR world and how a business can get the best of both worlds from social media & PR. Press Releases play a vital role in the public relations regime in any business. If you sign up a new customer or enter a…

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