How to Find Customers with Social Media

Marketing success is measured by how well you locate your target market and how effectively you convert its members into customers. This measurement is just as relevant if you are using social media as a vehicle to let the world know about you and your business. Locate and follow your target audience: it’s like a…

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For Tessa Kravitz, Social is the Business

I must admit: it’s always great talking with someone who doesn’t think being business-savvy and social media inspired are incompatible. This is what you get when you have an extended conversation with Tessa Kravitz, one of the busiest people I know. It’s not just about building a large following she told me, but doing your best…

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5 Business Lessons from the WikiLeaks Scandal

Technology is meant to better human lives. Unfortunately, it doesn’t always work out that way; and a perfect case in point is the recent WikiLeaks scandal. I will refrain from debating the legalities and moralities of WikiLeaks as that’s a sensitive issue. I strongly believe that the damage has been done and now it’s crucial…

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Why Businesses Will Get More Social in 2011

Social Media along with Cloud-based services and mobile computing will be the key technology trends of 2011, according to IDC. The research firm believes that more and more businesses will turn social next year but there will be fewer social networking platforms to choose from. The year 2011 will provide a defining moment for the…

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All You Need to Know About Small Business Saturday

The holiday weekend has finally arrived. And there are a number of important social media lessons to be learnt. Yesterday, I wrote a post on how your business can make the most of social media this holiday season. Today, I’m going to write about “Small Business Saturday”, a unique promotional event for independent merchants and…

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How Social Media is Now a Crucial Part of any Business’ Online Strategy

I’ve always maintained that Social Media has a bright future in the business world. The recently released findings from Garner second the fact that social media is vital to online business strategies. In fact, it is currently the most preferred medium for businesses to understand customers and their context. Gartner emphasizes that the USP of…

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The 5 Common Mistakes Social Media Users Make

With power comes responsibility and social media is one of the most powerful business tools of the modern Web 2.0 times. While it’s heartening to see social media gaining traction in the business community, there’s a strong need for educating business owners on how to get the best out of social networking while avoiding the…

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Social Media Gaining Traction Amongst Small Businesses

American Express recently conducted a survey titled “OPEN Small Business Monitor survey” to assess the role of social media amongst the small business fraternity. And being a social media loyalist, I have to say that the results of this survey indicate a bright future for social media adoption amongst the business world. Small Business Monitor…

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How to Explain Twitter to a Business Owner

What is Twitter? Is it a micro-blogging site, a social network or a hybrid of both? Either way, how does it help from a business perspective? These are perhaps some of the most common questions that business owners tend to ask before they join the Twitter revolution. I personally believe that Twitter thrives on simplicity…

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Social Media & PR – How to get the best of both worlds for your business

Wilcox Group, one of Vancouver Canada’s “reigning PR stars” has recently announced that it is being forced to close shop, due to major changes in the PR “landscape,” caused by the emergence of social media. Though Mat Wilcox, the founder of Wilcox Group says that it’s a conscious decision and there’s no crisis situation, the announcement…

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Social Media – A Perfect Tool for Small Business Hiring

A large number of businesses see social media as an advertising and marketing opportunity, primarily due to the mass appeal of popular social networks such as Facebook and Twitter. However, a number of smart businesses have utilized the potential of social media to its true value by extending it far beyond marketing, sales and advertising.…

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How to Boost Your Business Economy with Social Media

p5rn7vb Many companies often ponder endlessly over the question of social media adoption fearing that it may not work for them. While it’s true that ‘One size fits all’ approach does not work for businesses, the USP of social media is that it can be used equally effectively for companies of any size and ranging…

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How to Save a Dying Business with Social Media

I’m often asked if social media can serve as the savior tonic for a dying business. Is it magic mantra to revive the failed aspirations of a business? Can social media succeed where conventional marketing techniques and legacy business tactics prove to be no good? I personally believe that the world is yet to see…

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The Social Media Optimization Process for Small Businesses

A popular saying goes “Excess of everything is bad” and trust me, social media is no exception to that rule. If you overdo it, it’s actually far worse than not doing it at all. More so, if you are a small business, the implications of an overdose or too little of social media can be…

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10 Reasons to not keep All Your Social Marketing Efforts Online

While I’m a staunch social media loyalist, I’m well aware of what it can do and what it can’t do for online marketing. I’ve always advocated that the best social marketing strategy for a business is to pick the optimal mix of online marketing and traditional marketing techniques. I firmly believe that social media marketing…

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