Social Media Rise and Roadblocks In the Business World

Year 2010 was a transformational year for social media in the business world as Facebook and Twitter stamped their authority beyond doubt. I expect businesses to step up the ante on their social media efforts in 2011 and make the most out of this revolution. And I’m not the only person who’s bullish on the bright prospects of social media in the business world. A number of surveys by prestigious research and consulting firms including Gartner and IDC have indicated that social media will rule the roost in the business community in the coming years.

A recently concluded survey titled “How Informal Learning Is Transforming the Workplace: A Pulse Survey on Social Media’s Impact on Informal Workplace Learning.” By Cara Group indicates that nearly 81% of respondents believe that social media offer valuable learning opportunities for their workforce.

However, the survey is not all about a rosy picture of social media in the business world. It projects lower productivity, security and quality of source as some of the biggest challenges for enterprise-scale adoption of social media.

Survey Results

A pessimist can look at this survey’s results and point out that there are too many hurdles to make social media a viable proposition for the business fraternity. On the contrary, a social media loyalist (myself included) would be pleased to know that social media is now a norm rather than an exception in the business world and plan on how to eliminate the roadblocks.

Of course, there are plenty of positives for business usage of social media from this survey including

  • 81% of respondents feel social media offer valuable learning opportunities for employees
  • 98% of respondents agree that social media are changing how employees are learning and accessing information

The survey polled 125 learning and training leaders at businesses across the U.S. The top five sectors represented in the survey include healthcare, pharmaceuticals/biotech, telecommunications, financial services and insurance. Participants came from organizations of all sizes, including small and mid-size firms, as well as global enterprises that exceed more than $40 billion in annual revenue.

Social Media Challenges

As I mentioned earlier, the CARA group survey does a fantastic job of listing the top business concerns over social media usage. Once a lesser-known paradigm, internal corporate networking sites are gaining acceptance in the business world.

Businesses are resorting to a variety of tactics for tackling the privacy and security challenges in the social media world. Closed User Groups, Intranets and access control policies have gained importance as businesses look to tame the social media monster. Businesses are spending time educating their workforce on how to make best use of social media in a productive manner.

If used optimally, social media can provide a major boost for businesses in more than one ways – marketing, customer service, social commerce and several other relatively unexplored avenues. If used inappropriately, it can be hamper employee and business productivity. It’s a fine line, is your business prepared to cross it? Please share your opinion by leaving a comment below this post.

Snapchat Bottom Banner 1


  1. A Byrd

    It’s a fine line, is your business prepared to cross it? Absolutely! Since 911 the Travel Industry has taken a hard hit and completely changed the way people travel. The way the brick in mortar Travel Agency’s has gone away with the dinosaur. 64% of leisure travellers and 65% of business travellers use search engines to begin their travel planning. More importantly of how they are booking their travel is Why they are booking their travel. 500 Billion impressions where made online through Social Media .

    1. Douglas Idugboe

      Thanks Angelita for the useful Social Media stats in the travel industry. Fascinating!

  2. Lauren Tave

    I simply want to say I am just newbie to blogs and actually liked you’re web page. Probably I’m planning to bookmark your website . You certainly have awesome stories. Many thanks for revealing your website page.

  3. internet marketing company oakland ca

    After I open up your Feed it seems to be a ton of nonsense, is the problem on my part?

  4. website design firm oakland ca

    This is a excellent blog, would you be interested in doing an interview concerning just how you developed it? If so e-mail me personally!

  5. graphic design services oakland

    Is it alright to put part of this in my personal web site if perhaps I publish a reference point to this webpage?

  6. best chairmat

    I feel one of your current advertisements initiated my internet browser to resize, you might well need to put that on your blacklist.

  7. rate us

    Im having a small problem. I cant get my reader to pick up your rss feed, Im using bing reader by the way.

  8. Zachery Ruhlin

    Thanks for ones marvelous posting! I truly enjoyed reading it, you happen to be a great author.I will be sure to bookmark your blog and will eventually come back at some point. I want to encourage that you continue your great writing, have a nice morning!

  9. cheap houses rent

    If you dont mind, exactly where do you host your blog? I am hunting for a great web host and your web site seams to be quick and up most the time

  10. click for chair mat

    You should really control the commentary listed here

  11. nude celeb leaks

    Next time I read a blog, Hopefully it does not disappoint me as much as this one. I mean, Yes, it was my choice to read through, nonetheless I genuinely believed you’d have something useful to say. All I hear is a bunch of crying about something you could possibly fix if you weren’t too busy searching for attention.

  12. financial planner prospecting solutions

    This is really a fantastic website, could you be interested in making time for an interview about just how you produced it? If so e-mail me personally!

  13. judi bola

    A motivating discussion about casino and betting agencies is worth to comment. There’s no doubt that that you need to write more about this subject matter, it might not be a taboo subject but usually people don’t speak about these issues.Casino internet bets it’s the most effective and risk-free means to place your bets in today’s market. The deposit bonuses and special deals are usually an captivating feature for online poker. You will likely never obtain these types of options in any conventional casino.

  14. phen375 buy

    You are my intake , I have few blogs and extremely sporadically run out from to post : (.

  15. look into get bigger breasts

    Have you considered adding some social bookmarking links to these sites. At least for bebo.

  16. nude celeb leaks

    Hi, I do believe this is an excellent site. I stumbledupon it 😉 I may come back once again since I book marked it. Money and freedom is the best way to change, may you be rich and continue to guide others.

  17. get nuclear explosion

    If you dont mind, exactly where do you host your webpage? I am hunting for a great host and your blog seams to be quick and up all the time

  18. image

    How did you make a blog site look this good!? Email me if you can and share your wisdom. Id appreciate it!

  19. white ants

    Whenever I at first commented I clicked the Notify me when new comments are added checkbox and currently every time a remark is added I get 4 email messages with the identical comment.

  20. What Are Payday Loans? | Get More For Your Money

    I believe one of your ads triggered my web browser to resize, you might well need to put that on your blacklist.

  21. privacy

    I tried looking at your website with my cellphone and the structure does not seem to be correct. Might want to check it out on WAP as well as it seems most cellphone layouts are not working with your website.

  22. rent chairmat

    I believe that one of your ads caused my web browser to resize, you may well need to get that on your blacklist.

  23. Maryrose Wittwer

    100% natural solution to an under active thyroid & having a baby issues. If you’re concerned about the unborn child’s well being this is the remedy to suit your needs

  24. Continue

    Grow Wild Hair Long: 3 Tips To Prevent Hair Loss With Out Hassle

  25. dishwasher reviews

  26. Baltimore Storage Units

    I would like to thank you for the efforts you have put in writing this website. I am hoping the same high-grade site post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own blog now. Actually the blogging is spreading its wings quickly. Your write up is a great example of it.

  27. Check This Out

    End Dry Hair Now Using This Type Of Amazing Hair Oil

Comments are closed.

Pin It on Pinterest