6 Tips to Come Up with More Effective Social Media Marketing Videos

Social Media Marketing Videos

Social media marketing videos continue to evolve and remain competitive in today’s marketplace. Time and time again videos have proven to be one of the most effective ways to deliver marketing messages on social media. Today there are more people watching more videos than ever before on social media, and that trend shows no sign of abating. More importantly, videos are the single most engaging type of content on social media – which makes its effectiveness second to none.

As much as social media marketing videos have a lot going for them – their effectiveness isn’t guaranteed, nor is it automatic. The potential exists, but to come up with effective videos you need to be able to harness it and use its strengths to your advantage.

To that end, these six tips should help you to come up with far more effective social media marketing videos:

Make videos that are short in duration

Generally speaking, the most effective social media marketing videos are short – normally about 60 seconds in duration, or much less at times. The longer a video is the more likely viewers are to stop watching midway, which in turn will make it much less effective due to the fact that the call to action normally is right at the end.

While making videos that are below 60 seconds in duration is a good start, in the long term it is best to optimize the duration of your videos based on the platform and target market. In some cases, you may very well find that videos that are as short as 15 seconds are more effective, or in others, you may be able to push for videos that are slightly longer than 60 seconds.

Focus on a single goal and message

Before you create any marketing video for social media, you should first define its goal. Considering the videos you’re going to be creating will be short, it is important to try to ensure they focus on a single goal and a message that helps to achieve that goal.

In other words, you need to determine right at the onset whether your marketing video is intended to promote a specific product, generate traffic for your website, build an email list, or fulfil some other role. Once you do that you can plan and structure it accordingly.

Provoke an emotional reaction of some kind

If you were to look at the most popular videos on social media, you’ll notice that the ones that have the most views, likes (or ratings) and shares tend to be funny, inspirational, touching, or provoke some other emotional reaction. That is not a coincidence, and it is something that you should attempt to use in your marketing videos.

The nature of the emotional reaction that you provoke is secondary, and what matters more is its intensity. The more intensely viewers ‘feel’ something, the more likely they are to be engaged and like, comment, or share your video – generating more views in the process.

Social media is rife with trends, and there are two kinds that you should pay attention to: Trending topics, and general video trends. Topics that are trending can make excellent content, and help you to come up with marketing videos that are more engaging.

On the other hand, general video trends will allow you to utilize types of videos that may be performing well. For example, right now live videos are a trend on social media that has proven to have higher viewership and engagement levels – and you should take advantage of that.

Try to deliver the message as visually as possible

Many marketing videos make the mistake of relying too heavily on a voiceover to deliver the message – which in itself means they’re not fully utilizing the nature of videos. Part of the appeal of videos is that they can ‘show and not tell’, and you should try to leverage that.

Additionally, you may want to keep in mind that a sizeable portion of your viewers is likely to watch the videos on mute – either because the platform automatically mutes videos, or because their volume is off. In both cases, if your message is more visual, it will stand a better chance of engaging viewers.

Collect data, analyze, and learn from every video

The single most effective way to improve your social media videos is to track and collect as much data as possible about every video that you publish then analyze and learn from it. By tracking metrics such as the views, audience retention, comments, likes, shares, average duration viewed, conversion rate, and so on – you can evaluate the performance of your marketing videos and compare them.

In particular, the data that you collect will allow you to identify videos that performed better or worse, and then analyze and try to find out why. As you create and publish more and more marketing videos on social media, you should be able to learn exactly what type of videos your target market responds to – and create videos that are more effective.

If you’re using social media for marketing, it is important that you take the tips listed above on board and implement them sooner rather than later. Creating videos for social media is relatively easy nowadays, and you should be able to record them using a mobile phone, digital camera, camcorder, webcam, or screen recorder.

Assuming you’d like to create marketing videos for social media involving digital products, using a screen recorder may be best. To be more specific you may want to try Movavi Screen Recorder for Mac as it will not only let you record your screen but make it easy to do so.

Setting up Movavi Screen Recorder for Mac is easy, and in just a few minutes you should be able to define the capture area, set the audio source, adjust the volume levels, set the frame rate, and so on. On top of that, this video capture software for Mac can record keyboard and mouse actions, which may be helpful for some types of marketing videos.

Due to its intuitively designed user interface, you shouldn’t have any issues starting to record videos using Movavi Screen Recorder for Mac. In fact, you’re likely to find it easier to use than any other screen recorder or video recording software you may have tried in the past.

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