Social Media has been a revelation for businesses and there’s no doubt that it’s here to stay. While it started off as a medium for entertainment and people to stay in touch with each other, people quickly realized that it offers immense value to businesses as well. Be it marketing, advertising, customer service or professional networking, social media does it all in a unique way.
While social media has been a run-away success, many social media pundits have predicted that time is now ripe for businesses to take the leap to Social Media 2.0. So, what is social media 2.0? Is it different from social media? Or is it just another hepp buzzword in today’s age of Web 2.0 and Enterprise 2.0. Let’s find out.
What is Social Media 2.0?
While Social Media (or Social Media 1.0) is all about harnessing the power of social networks, Social Media 2.0 focuses on another collaborative social networking. Imagine the combined power of the most popular social networks like Twitter and Facebook working in tandem with blogs and wikis in real time in order to publish information at astonishing speeds.
Social Media 2.0 is not just about providing information “for the moment” but it deals with the crucial aspect of sustainability of information. Social bookmarking and advanced tagging of content are crucial component of Social Media 2.0. It thrives on a simple principle that information must be presented and preserved simply in order to be used effectively.
Massive Potential
I see Social Media 2.0 as the future game changer primarily because it offers massive untapped potential for businesses. Like they say, you ain’t seen anything yet. The current social media offerings are just a pre-cursor to the full gamut of the amazing opportunities offered by Social Media 2.0
Imagine each user on Facebook having a blog and a RSS feed. Talk of real-time publishing of content and a seamless integration with leading social networks and that’s precisely what Social Media 2.0 is all about.
Second life for Social Media
Critics often point out that first generation social media hasn’t turned out to be an effective PR tool. Online press releases have failed to replace print media and there’s no standardization when it comes to online press release distribution.
Social Media 2.0 aims to set this right by enhancing today’s press release format to a Web 2.0, Rich Internet content based Press Release which can distribute information via several mediums to a plethora of distribution channels that outnumber the traditional PR techniques.
While Social Media 2.0 is founded on the same principles as its predecessor, it benefits from an optimal mix of new and innovative distribution channels and Public Relation methodologies. PR is the lifeline for any business and Social Media 2.0 is well equipped to boost all aspects of a business’s PR regime.
Benefits
Social Media 2.0 provides greater internet visibility, wider reach and better search engine performance for any business. It’s fair to say that it handpicks the best practices from Social Media 1.0 and traditional PR techniques to create a new paradigm that gets the best of both worlds.
If your business missed the social media bus, it’s not too late to get your act right. Social Media 2.0 is here – it’s bigger, better and set to change the enterprise world for good!
Social media can be a useful tool in promoting your brand, cause, or presence when used properly and in the right context. Thus, it s necessary to have a social media strategy for your business in place. But does this mean that you should allow employee access to social media sites in the workplace, knowing that employees might – or rather, will – access them for personal use? This is where the importance of having a company social media policy comes in. Accessing social media sites poses risks to your network security and privacy – a huge problem for IT managers. To help you make informed decisions about whether or not to use social media to boost your business, and whether or not to block social media sites in your office, check out: http://bit.ly/d2NZRp
Check out these ideas also http://bit.ly/b2zg3k
I just want to say I am all new to blogging and really loved your web blog. Very likely I’m likely to bookmark your site . You definitely come with amazing article content. Bless you for sharing your web site.
An cool blog post right there mate ! Thanks for that !
I was curious about if you ever considered changing the design of your website? Its well written; I love what youve got to say. But maybe you can include a little more in the way of content so people can connect with it better. Youve got a great deal of text for only having one or two images. Maybe you could space it out better?
Please message me with any hints & tips about how you made this blog site look this cool, Id be appreciative.
As soon as I initially commented I clicked on the Notify me any time new comments are added checkbox and currently each and every time a remark is added I get four messages with the exact same comment.
You need to really control the commentary at this site
How do you make your site look this good!? Email me if you can and share your wisdom. Id be thankful.
I appreciate your wp layout, where did you get a hold of it?
I love this blog site layout . How do you make it? Its so sweet.
Have you given any thought at all with translating your webpage into Spanish? I know a couple of translaters here that will would certainly help you do it for no cost if you want to make contact with me.
As I web site possessor I believe the content material here is rattling excellent , appreciate it for your efforts. You should keep it up forever! Best of luck.
A motivating topic about casino and betting agencies is worth my comment. I believe that you ought to publish more about this subject matter, it might not be a taboo subject but generally folks don’t speak about such topics.Casino online gambling it’s the most reliable and safe way to place your bets in today’s market. The bonuses and promotions tend to be an eye-catching solution for online poker. People will never get these types of choices in any local casino.
Pretty great post. I just stumbled upon your weblog and wanted to mention that I’ve really loved browsing your weblog posts. In any case I’ll be subscribing to your feed and I’m hoping you write again very soon!
How do you make a blog look this cool!? Email me if you can and share your wisdom. Id be appreciative.
Could you message me with some pointers about how you made this website look this good, I would appreciate it.
This site has some extremely helpful info on it! Cheers for sharing it with me!
Many of the responses on this particular web site dont make sense.
Thank you for every other informative site. The place else may I get that kind of info written in such an ideal method? I have a undertaking that I am just now operating on, and I’ve been at the glance out for such information.
How did you make your blog site look this good. Email me if you get the chance and share your wisdom. Id be appreciative.
When I open up your Rss feed it seems to be a lot of garbage, is the issue on my part?
Almost all of the responses on this blog site dont make sense.
This is really a amazing site, could you be interested in doing an interview regarding just how you created it? If so e-mail myself!
100% all natural solution to be able to thyrois issues & pregnancy issues. If you are concerned with your unborn child’s health this can be the solution for you personally
Organic Hair Growth- Simple Ideas For Grow Long Hair Without Struggling
Mira Frizzy Hair Oil Scam — Does This Product Meet Its Claims
You need to really moderate the responses here
Have you thought about adding some videos to the article? I think it might enhance everyones understanding.
Insightful