Social Marketing Power Tools You Should Be Using

There’s no doubt social marketing is great for new customer and client development, and for fostering relationships with them. Done right, social marketing is a powerful business tool. But done poorly, it can be a waste of time in relative obscurity. For at the end of the day, success with social marketing isn’t about numbers; it’s about fostering relationships through engaging conversations.

As in traditional marketing, targeting your time and resources to the best audience should be a top priority. So, to make power-posting your business updates, discounts and package deals pay off, put some of these social media tools to work first:


With over 400 million subscribers and growing every day, Facebook is the largest online social media network, capable of delivering your business a huge, built-in customer base with which to build relations. Some of the best Facebook tools to use to this end are:

  • Facebook Ads. With demographic information that’s available, your ads can easily focus on the right people on their own pages, and people are receptive to Facebook ads. A solid tool that’s quite affordable and capable of attracting attention to your network.
  • Facebook News Feed. Use the News Feed tool to market your profile page, blog and/or website. With the News Feed, you’re able to announce what’s going on with your business to your network.
  • Facebook Groups. Join a few groups that suit your business goals or niche and participate, showing your knowledge and leadership. Once the group becomes acquainted with you, expose them to your business opportunity or pitch.
  • Facebook Fan Page. Creating a Facebook page gives you a direct channel to foster your relationship with as many current and potential customers that choose to join your fan page. It allows you to freely talk about your business and what you do without being slammed with terms of use violation by Facebook.


People are eager to connect with others who share their interests; Twitter makes it simple to do so with ease. With more 75 million users, Twitter provides vast and immediate opportunities to find and follow people who may be interested in your product or service. To build your company’s brand image, check out these easy Twitter tools:

  • is a Twitter tool that does a great job of not only helping you identify upgrade who you want to follow on Twitter, it can provide you additional exposure and contacts as well.
  •, acquired by Twitter in July 2008, is a standalone service, which allows marketers to filter relevant Twitter conversations based on any search term you enter.
  • is another Twitter app that’s making noise. Use it to monitor your brand or niche in real-time tweets.


This social marketing tool offers a set of applications that allow monitoring your brand, identifying your audience, filtering conversations, keyword tracking and more across multiple social media accounts simultaneously. PeopleBrowsr also enables marketers to build campaigns, complete with tweet templates that can be customized to respond to followers and/or send new messages to others.

With social media marketing, we can’t be all self-promotion, as if bellowing through a virtual megaphone. A one-way, one-sided conversation does not a loyal customer make. So, as you build your social network using these tools, remember to keep it service-oriented, friendly, and conversational. The more you humanize, bring personality to you brand, sales are sure to follow.

Snapchat Bottom Banner 1


  1. Priscilla Scala

    Thanks so much for this great post about Social Marketing Power tools and PeopleBrowsr.

    PeopleBrowsr is a Data Mine, Analytics and Brand Engagement company: we love social media conversations, brand monitoring and engagement and we agree with you about the great potential of social media marketing and sentiment tools.

    Your feedback and vision are gold for us.
    Hugs from the PeopleBrowsr Team,

    PeopleBrowsr Prod Manager

  2. BW


  3. Douglas Idugboe

    Priscilla, it's nice to have you on here. Your comment is a complete example of what brand monitoring means. Any company that plans to succeed in the next decade must adopt the habit of monitoring its brand and what's being said about it, good or bad.

  4. Twitter Time: The Search « Authoring Success

    […] Search Twitter for Your Audience […]

  5. Mike

    Yes, Priscilla defines keenly absolute brand marketing, All the above Social Marketing tools are choosy and more helping toward social markers, Lets have a look to the particularly Twitter tools and some other applications by Twitter app or simply search out the “marketontwitr” . Its easy to use and free of cost. 🙂

  6. Makita LCT200W

    Social marketing are getting stronger and stronger. The duration of people surfing on social network are exceeding Google. For the tools you gave on this post, it will surely help. Thanks

  7. Bookmarks for November 1st from 06:22 to 07:06 « Mark's life

    […] [toread] Social Marketing Power Tools You Should Be Using| Smedio | | | Smedio | – […]

  8. Bookmarks for November 1st from 06:22 to 07:08 « Mark's life

    […] [toread] Social Marketing Power Tools You Should Be Using| Smedio | | | Smedio | – […]


    How about Hootsuite?

  10. Owen Knower

    I simply want to say I’m very new to blogging and honestly loved your web page. Almost certainly I’m going to bookmark your website . You surely have good stories. Thank you for sharing your blog site.

  11. a1705868

    I’ve said that least 1705868 times. SCK was here

  12. organizacja koncertów

    So glad I have come across your videos…..This is,BY FAR ,the most informative site,that I have found for the Atkins? diet!!!I am assuming that this recipe is ok for the Induction Phase??

  13. internet marketing company phoenix az

    This really solved my problem, thank you!

  14. internet marketing company phoenix az

    Re: The person who produced the remark that this was a good web site genuinely needs to have their head analyzed.

  15. website design firm oakland ca

    It looks to me that this web site doesnt load up on a Motorola Droid. Are other people getting the exact same issue? I enjoy this website and dont want to have to skip it whenever Im gone from my computer.

  16. Frederick Penttila

    Magnificent goods from you, man. I’ve understand your stuff previous to and you’re simply extremely wonderful. I really like what you’ve obtained here, certainly like what you are saying and the way in which during which you are saying it. You’re making it enjoyable and you still care for to stay it smart. I can not wait to learn far more from you. This is actually a great website.

  17. chinese restaurants in las vegas

    You should really control the responses here

  18. url

    It seems to me that this website doesnt download on a Motorola Droid. Are other people getting the exact same problem? I like this site and dont want to have to miss it when Im away from my computer.

  19. understandable

    Just to let you know your web page looks a little bit unusual in Safari on my pc using Linux .

  20. dumpster rental san antonio

    You need to really moderate the responses at this website

  21. płytki do kuchni

    Just ask the workers at the parallel election if you can pass flyers out or put on car windows or arrive early and do it or do on breaks.. . Hang flyers at bus stops, restroom doors, and places like that, tell people on political blogs, or when you go to political events, make sure all the activist know and ask them to inform people they know. good luck! It’s an important issue.

  22. click

    Im getting a browser error, is anyone else?

  23. Learn More Here

    I want to to thank you for this excellent read!! I definitely enjoyed every little bit of it. I have got you saved as a favorite to look at new things you post?

  24. chair mat

    I adore the blog layout . How did you make it? Its rather cool!

  25. visa debit

    When I at first commented I clicked on the Notify me whenever new comments are added checkbox and now every time a comment is added I get four emails with the same comment.

  26. vouchers

    whoah this weblog is excellent i really like reading your articles. Keep up the good work! You already know, a lot of persons are looking round for this information, you could help them greatly.

  27. ugg ムートンブーツ


  28. Darrell Mckibben

    Utterly indited content , appreciate it for selective information .

  29. albirea dintilor

    A motivating discussion is definitely worth comment. I think that you need to publish more on this subject, it might not be a taboo subject but generally people don’t talk about these subjects. To the next! Many thanks!!

  30. Plush Toy

    Appreciate this post. Let me try it out.

  31. personal injury lawyer

    Generally I do not read article on blogs, however I wish to say that this write-up very compelled me to try and do so! Your writing taste has been surprised me. Thanks, very great article.

  32. your chair mat

    This blog is very good! How was it made ?

  33. marc by marc jacobs classic q

    7 Explosive Methods to Maximize Your Google AdWords Campaigns

  34. follow us on twitter

    Almost all of the opinions on this particular weblog dont make sense.

  35. mecze na zywo sopcast

    Not too many writers could make this material interesting, but you managed it. I enjoyed reading your thoughts and ideas. I agree with much of what you have written here.

  36. Chante Hedge

    I would like to thnkx for the efforts you have put in writing this web site. I’m hoping the same high-grade web site post from you in the upcoming as well. Actually your creative writing abilities has encouraged me to get my own website now. Actually the blogging is spreading its wings quickly. Your write up is a great example of it.

  37. miu miu バッグ

    How To Leap Start ANY Company

  38. ugg boots

    Each person has various work experiences and goals. You might have gaps in your work background. You might be altering careers or have had work progressively in the same area. [url=] モンクレール メンズ [/url] You require to choose a format that is to your benefit and exhibits you as the very best candidate for the task. Right here are the two (2) primary resume formats utilized. Determine which is best for you. 1. The Chronological Resume [url=] トリーバーチ バッグ激安 [/url] Format: Objective Summary Experience Training References The chronological resume format is the most popular format utilized by individuals, particularly these who create their own resume. However, its not for everybody. This resume style is for you if you have continuously moved to much better and better jobs all your work have been in the exact same field (more or less) you have no substantial periods of unemployment. From the information above, ought to your resume style be a chronological one? If your answer is yes then youre great to go. If however your answer is no then the subsequent format is for you. two. The Practical Resume Style: Goal Accomplishments [url=] トリーバーチ トート [/url] Capabilities Employment Background Training References The [url=] トリーバーチ カードケース [/url] practical resume format is developed to emphasize your accomplishments and skills needed to do the job youre making use of for. This requires the spotlight of your work history, especially if [url=] トリーバーチ iphoneケース [/url] there are gaps in you function background. This resume format is for you if [url=] マークバイマークジェイコブス バッグ激安 [/url] youre changing occupations youre re-entering the task marketplace youre abilities and accomplishments are stronger than your work experience you have small function expertise. A functional resume style works particularly well if youre a current graduate. Heres a variation of [url=] moncler 通販 [/url] this resume style. Objective Abilities Education Work Experience Actions and Honors References Choosing the correct resume style for you is a critical step [url=] マークジェイコブス バッグ [/url] in making a winning resume. And a resume [url=] miumiu 長財布 [/url] is what get you a task job interview, which in turn gets you the task. So be vigilant and know which resume style fits you very best and use it.

  39. partner sites

    Awesome post ! Thanks for, commenting on my blog page dude. Ill message you some time. I didnt know that!

  40. Read Full Article

    Special Hair Care Solutions To Use To Enable Grow Hair Swiftly Naturally

  41. article

    Jesus Christ theres a great deal of spammy comments on this site. Have you at any time thought about trying to eliminate them or putting in a tool?

  42. best chairmat

    If you dont mind, where do you host your blog? I am shopping for a very good host and your webpage seams to be fast and up almost all the time

  43. grow faster naturally

    Grow Frizzy Hair Long: 3 Tips To End Hair Loss Without Having Hassle

Comments are closed.

Pin It on Pinterest