People often ask me about which social network do I use the most. To be honest, I’ve never tied myself to any one particular social network and I use all leading social networks for definitive needs. I use LinkedIn as a professional networking and hiring tool, Twitter as a means for marketing, YouTube for video promotions and Facebook for advertising and customer service. And I’ve to admit that I’ve liked whatever I’ve seen of Google+ so far as well.
At the end of the day, I believe it’s all about relevance. I strongly believe that each social network caters to a definitive niche and that’s what decides how you best use it. Twitter is a classic example and in this post, I present 7 reasonings on what makes Twitter even more relevant.
To The Point
When it comes to meaningful communication, it’s best to be short and to the point. Though Twitter’s 140 character limit was originally seen as a bottleneck, it’s actually proven to be a blessing in disguise. There’s no room for beating around the bush and you’ve got to adopt a to the point approach in your tweets.
I often say that Twitter is the simplest social network around. It’s easy to use and you don’t need to know rocket science in order to figure out how things work in Tweetosphere. Everything is intuitive – whether its retweets, follow/ unfollow, mentions or retweets. Simplicity helps bring in relevance.
There are tons of desktop as well as mobile apps for Twitter which you can use. In contrast, other social networks are either limited to the web or offer only a handful of mobile apps. Easy access if often the stepping stone in establishing relevance.
Twitter isn’t glamorous like Facebook and entertaining like Google+. On the contrary, it’s all about the content (real time information) and how to best disseminate it effectively to a wider audience. Based on experience, I can safely bet that my Twitter audience on the whole is more mature than my followers on any other social network. A mature audience is one of the key ingredients of relevant conversations.
As compared to Facebook, Twitter has always handled changes gracefully. It recently introduced a couple of new tabs which were very well received by users all over the world. This is in stark contrast to Facebook where changes are almost always followed up with public backlash.
Though it does not have an astronomical user base such as Facebook, Twitter’s reach is phenomenal. Till date, Twitter has more than 105,779,710 registered users and a whopping 300,000 new users sign up per day. No other social network (be it Facebook, Myspace, Google+ or others) can match the number of users joining the twitter bandwagon with every passing day. Twitter receives 180 million unique visitors per month.
Last but not the least, Twitter makes a fantastic social engagement tool. I use it to interact with my followers on a day-to-day basis, reach out to business, products or services, ask questions and appropriately answer any questions that my followers may have.
Do you think Twitter ranks high on the relevancy quotient? Please share your opinion by leaving a comment.
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