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Seven Reasons People Will Retweet You

byJay Adams
March 29, 2010
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We all want to get retweeted. It’s one of the most effective ways to spread your influence and reach. Unfortunately, we have very little control over when and how often we get retweeted. But there are some reasons why you might get retweeted that will give you a better understanding of how to make it happen more often.

1. You’re informative

People really look for value when it comes to whom they choose to follow on Twitter. Value comes down to being able to offer information not many other Twitter users can. Whatever your niche is, own it. Be an expert on the subject. Be informative. Let people know what’s going on in your niche and be on the cutting edge. If people think they’re one of the first to spread new information, they’ll definitely give you a retweet.

2. You’re remarkable

If you’ve ever listened to marketing genius Seth Godin, you know one of his mottos is, “Be remarkable.” It’s easier said than done, but it’s not impossible. Don’t fall in with the rest of the crowd in your niche. Stand out. Figure out a strategy that will make you like no one else in your niche. Gary Vaynerchuk is a great example of this with his Wine Library TV. People hang on his every tweet because he’s remarkable in every sense of the word. Be remarkable and you’ll get retweeted.

3. You’re humorous

People can easily double their Twitter followers simply by posting one humorous tweet that happens to catch on. Nothing goes viral like the funny side of life. Think about all the viral videos you’ve seen. What makes them so easy to pass along? In most cases, it’s because it made you laugh. There’s no secret formula to getting your humor retweeted, but if you’re funny enough, it’ll happen. Find your sense of humor and you’ll be rewarded with some good retweets.

4. You’re engaging

If you make connections with people on Twitter, they’re going to notice more of what you tweet. When that happens, those people are more likely to retweet your content, even if it doesn’t exhibit some of the characteristics I mentioned earlier. Connections are of utmost importance to Twitter popularity, and if you’re successful at engaging people, you’ll be successful at being retweetable.

5. You’re sharing

There are a lot of karmic sayings out there, but perhaps none is more appropriate in this case than, “You get what you give.” If you pay it forward and retweet others first, you will likely see those same people return the favor. Again, this is where connections really show their importance on Twitter. Sharing other people’s content is a really easy way to get you retweeted.

6. You’re opinionated

You have opinions and it’s time you started tweeting them. Let people know how you feel about certain things in your niche and they will pay attention. If you’ve established yourself as an expert in your niche, people are really going to notice when you offer your opinion. Facts are great, but sometimes an opinion here or there is great to mix things up. Just make sure to be respectful of opposing opinions.

7. You’re thought-provoking

While it’s important to tweet clearly for the benefit of your followers, sometimes it’s great to force your followers to think about something in a different way. Bring up different points on your niche subject and give your followers different ideas of previously held concepts. Your ability to do so may cause your followers to share what you have to say.

What types of tweets do you tend to get retweeted for?

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Jay Adams
Jay Adams is a graduate student at the S.I. Newhouse School of Public Communications at Syracuse University focusing on new and social media. Jay spent six years in the newspaper industry as a sports reporter before going back to school to pursue his passion of social media marketing. You can follow him on Twitter at www.twitter.com/JayAdams70.
71 comments
  1. Pingback: 7 razones por las que harán retweet a tus tweets
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  8. I usually get replies to funny tweets or about articles and posts that interest me. It's all good, if you ask me 🙂 I try to keep it upbeat and positive…there's enough negativity floating around out there…better to spread good news and good will. We need it to keep our spirits up.

    Karen, The Resume Chick (on Google or Twitter if you need me)

  9. Great post…very cerebral in a way…working the retweet from the inside out…I love it 🙂

    I've taken a more technical approach on this for anyone who cares to check it out http://dogandogs.com/how-to-get-retweets-dog-tr…

    Point 6 is very interesting. We live in such an opinion-driven age…think Glen Beck, who is an idiot. Or is he the smartest person alive since he reflects the views of his base while alienating everyone else.

    But even the ones who consider him a clown still talk about him (Im talking about him right now which kinda proves my point 🙂

    He is of course only one of many many examples, but case in point none the less.

    Great stuff guys..thnx for this post.

  11. Love all of these and take advantage of all of them. I RT a lot of very informative tweets as a service to my Twitter followers. I like to share tweets about motherhood, parenting, green and frugal living, and tips about how to best use social media. And my followers know me as a very opinionated breastfeeding advocate 🙂 Once in a while I’m also funny — I don’t take myself too seriously.

    Dagmar
    Dagmar’s momsense
    @DagmarBleasdale

  13. I look for three things when I retweet. 1)News I haven’t Heard. Whether tech news, national news or sports I retweet news that I find on Twitter that I do not find on my feeds. 2) I retweet positive insights. Finally, 3) I retweet inspiritng quotes.

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  16. Real cases for the Seven ‘Hitters’:
    #1. Spend 18 minutes to ponder the tasks ahead for the day before rise.
    #2. A day wasted = a friend lost.
    #3. Jay Leno was my student but he does not know.
    #4. Dagmar? Fill this one for me.
    #5. Anyone want a beer? -> #3 too.

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  22. Kind of why I like being in any kind of space – virtual or not – with someone with these qualities.

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  27. Completely agree. I’ve found that highly unique, relevant, and easy-to-relate-with experiences get re-tweeted very often – especially if it they don’t come out preachy, but funny instead. Great post!

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