While rich tweets are not a means of making you rich overnight, they represent a best practice on how you can use Twitter efficiently in order to promote your business and boost revenues.
In this post, I present 10 tips on how to write ‘Rich Tweets’ and 10 guidelines to avoid ‘Poor Tweets’.
Tips for Rich Tweets
1) Mind the 140-char limit – I’m a firm believe in saying more with less and coincidentally Twitter works on this philosophy as well. Be judicious in choosing the words for your tweet. Avoid fancy words and jargon – they just don’t work in Twitter.
2) Add a personal touch – Twitter is after all a social media network for you to express yourself. Add a dose of humor or put some of your imaginative and innovative ideas to work.
3) Retweet other rich tweets – If you find a tweet interesting, retweet it to your followers. A rich tweet only makes yours richer, even if it’s not your own.
4) Ask questions and seek people’s opinion – I love thought-provoking tweets and I bet most Twitter users think alike.
5) Provide answers and guidance – Many users join Twitter hoping to get connected to find expert guidance on specific topics. If you are knowledgeable in a certain area, tweet with answers to questions posed by your followers.
6) Blog Posts – Tweets are a great way to spread the word about interesting blog posts. It does not matter if these posts are authored by you or someone else – if it’s interesting, it deserves to be tweeted.
7) Inspiration Quotes – Tweet about optimism and inspiration and see the magic of retweeting in action. Inspirational tweets are infectious and spread like fire in Tweetosphere.
8) Celebration Tweets – If you’ve accomplished something big or are celebrating a milestone, tweet about it to let your followers know about it in a non-boastful way.
9) Informational Tweets – If you find some interesting information that’s worth sharing, do not hesitate to tweet about it.
10) Photo Tweets – Your followers love to see you so don’t be shy in posting your photos and tweeting about them. One word of caution – Don’t overdo it!
Guidelines to avoid Poor Tweets
1) Do not be abusive or temperamental in your Tweets – No body wants to read derogatory tweets.
2) Do not crib – Most of your followers won’t appreciate it. Further, you’ll feel guilty and a sense of public shaming can creep into your mind.
3) Out of context – If people can’t make sense out of a tweet, it surely doesn’t deserve to be tweeted. If people can’t understand what you are tweeting about, it is of little use.
4) Self-Boasting – Your followers know you in and out so you don’t need to resort to self-boasting through your tweets.
5) Personal Life – If you are going through a divorce or a broken relationship, what’s the point in publicizing it on Twitter? If you had great sex, keep it to the bedroom. You don’t need to prove yourself as a macho by tweeting about it.
6) Confidential Business Information – It’s unethical and a sure shot recipe to land you in massive trouble.
7) Number of Followers – It’s ridiculous to tweet about your constantly growing number of followers. Its public information on Twitter and everyone can see it – no need to boast about it.
8) Avoid conflict of interest – It’s no fun getting into an altercation with your followers on Twitter.
9) Don’t Spam – If you do so, you are asking for trouble.
10) Boring Tweets – If you don’t find it interesting, don’t tweet or retweet it. No one has the time to read through boring and un-interesting tweets.