Online Consumer Spending Habits and E-Commerce Checkouts

Consumer Psychology and E-commerce Check out

As E-commerce sales steadily increase, industry experts continue to explore the psychology and buying patterns of those who shop online.  While we still have relatively little data on the trends that shape the ebbs and flows of E-commerce, recent research has yielded vital insights into the factors that help some websites succeed while others fail.

Checkout abandonment is said to average 67.4% indicating that the majority of online brands are making some serious errors. In 2016, it is expected that online spending will increase by 62% as consumers feel more confident and accustom to shopping online. This is good news for online businesses who can expect to enjoy rich profits should their website not only succeed in attracting website traffic, but also pay high consideration to consumer expectations and improved website usability.

It seems the two dominant aspects that influence online shoppers’ buying decisions are efficiency and web design.  Consumers in the digital landscape decide whether or not to make a purchase within seconds, based upon the aesthetics of a websites, the products being sold and of course whether there is sufficient information. They will then consider reviews and shipping fees and head towards the checkout stage.

The consumer will then scrutinize over their decision whether to actually make a purchase or not, and any hint of difficulty or irritation within the checkout leads to a loss of interest; some 29% of all abandoned shopping carts are the result of time-consuming registration forms that slow down the buying experience. Vouchercloud have put together this infographic to demonstrate some of the key areas which lead to checkout abandonment.

Consumer Psychology and E-commerce Checkout Infographic

[et_social_share]


Total
0
Shares
Related Posts