Nonprofit Uses Social Media to Make an Impact

See Your ImpactOne of the most powerful ways a nonprofit can win over donors is to ensure transparency and accountability. This is at the core of the mission of SeeYourImpact.org, a new non-profit that uses social media to report back to donors where their money went. Founded by former Microsoft executives Scott Oki and Digvijay Chauhan, it’s a revolutionary model for how nonprofits can use technology in the twenty-first century.

When we give a donation, each of us says, with justification: “How is my money being spent?” You want to know that your money is being spent wisely. The SeeYourImpact model directly addresses this. One hundred percent of your donation goes to the cause or gift that you select. And in 2 weeks, you receive and email detailing how your money was spent and who benefited.

Water filter from Cambodia.

Mama Mugisha and family in their sustainable garden.

A well for a family in Cambodia. Job training for a single mother in the United States. $18 School uniforms for school children in Guatemala. A $10 malaria bed net for a child in Sierra Leone. SeeYourImpact has close to 200 gifts to help you make a difference in 18 countries and on 4 continents.

It is about bringing excitement to the giving process, and empowering the small donor. $5, $10, $20. Anyone, anywhere in the world can change lives. And when they do, they can share it on Facebook, Twitter, hey, why not Circle it? Because for the first time, people can actually see the real people their gifts are helping.

Apolo Ohno calls it “the Future of Philanthropy.” Celebrity health consultant Kimberly Snyder is leading a fundraiser for sustainable gardens in Rwanda.

Another way people are helping is by using their birthday, wedding, school reunion, office gathering or any special occasion to fundraise. When done this way, the impact is that much greater. In fact, the model is so respected that New York Times writer Nick Kristof tweeted: “Here’s a nifty Kiva-like website that lets donors see the impact of their dollars.”

Social media has been the most effective way SeeYourImpact has connected do-gooders and the causes they’re passionate about. It’s also been a way to have its message resonate with the community that’s been thirsty for a new way of approaching philanthropy and global giving.

Note: The writer is the SeeYourImpact community manager.

To see how you can make a difference, connect with SeeYourImpact through its Facebook page and follow them on Twitter.

Snapchat Bottom Banner 1

27 comments

  1. Emily Berg

    It is so important for donors to see the impact of their generosity! This post brings to mind an interview I had with Eugene Nelson, the founder of Blue Heart Charity. He created this charity for benefactors and for just $200, he installs wells for pockets of women and children as well as people with gardens in Cambodia. Afterwards, he takes a picture of the well with the name of the benefactor on it. Wonderful gift! If you care to learn more, read my latest post for Bank-On-Rain (the non-profit that I am interning for), 1 Man, 26 Wells (and counting…)

    SeeYourImpact is such an amazing idea. It has so much capacity to do good! Important for small donors to see their impact as well. All contributions are important! 

    Much thanks for this post.

    Emily Berg for Bank-On-Rain
    Follow us on twitter @BANKONRAIN @EmilyBerg

    1. Tomorrow Knight

      Thanks Emily!

  2. Michael Q Todd

    Love what you are doing Sean. So much that non profits can do! All their donors and supporters can work as a unified team nowadays with tools such as Social Base and Triberr. Get the stories shared out so as many people as possible can see the impact.

  3. See Your Impact | BruntzOnMedia

    […] Seeyourimpact.org is an innovative new website that tells donors exactly how their donation was used, according to a Smedio article. […]

  4. Tyson F. Gautreaux

    I simply want to say I’m beginner to blogging and really enjoyed you’re web page. Likely I’m want to bookmark your blog . You absolutely come with terrific well written articles. Appreciate it for sharing with us your web page.

  5. internet marketing company oakland ca

    Wanted to drop a remark and let you know your Feed is not functioning today. I tried adding it to my Yahoo reader account and got absolutely nothing.

  6. website design firm oakland ca

    Re: Whomever produced the comment that this was an excellent internet site genuinely needs to have their brain inspected.

  7. address

    Please email me with some hints on how you made your website look like this , Id appreciate it!

  8. phen375 diet

    very good post, i in fact love this internet website, keep on it

  9. the facebook applications

    A insightful blog post there mate ! Thanks for it .

  10. your chairmats

    It seems to me that this website doesnt download on a Motorola Droid. Are other folks having the same problem? I like this blog and dont want to have to skip it when Im gone from my computer.

  11. get jquery tutorials

    Awesome post ! Thanks for, commenting on my blog page man. I shall message you some time. I didnt realise that.

  12. agen ibcbet

    An interesting topic around casino and betting agencies is definitely worth my comment. I do think that you ought to write more about this topic, it may not be a taboo matter but usually folks don’t speak about such topics.Casino internet betting it really is the most trusted and secure way to place your bets at this time. The bonus deals and promotions are often an eye-catching choice for online poker. Most people will likely never obtain these choices in any traditional casino.

  13. Valery Bow

    you have an amazing blog here! would you like to make some invite posts on my blog?

  14. partner site

    You ought to really control the comments listed here

  15. guide to chair mats

    Have you considered adding some videos to your article? I think it will really enhance viewers understanding.

  16. chairmat website

    Many of the responses on this particular blog dont make sense.

  17. Bert Niewieroski

    Wow, nice YouTube video about how to set up virtual directory, I totally got it. Thanks keep it up.

  18. sponsor

    Im getting a javascript error, is anyone else?

  19. study chair mat

    I experimented with taking a look at your site in my blackberry and the design doesnt seem to be right. Might wanna check it out on WAP as well as it seems most smartphone layouts are not working with your web site.

  20. Donald Anello

    YouTube videos are famous in entire globe, for the reason that it is the largest video sharing web site, and I turn out to be too delighted by watching YouTube video clips.

  21. email advertising

    Hello! This is kind of off topic but I need some guidance from an established blog. Is it difficult to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about setting up my own but I’m not sure where to start. Do you have any tips or suggestions? Cheers

  22. Your Domain Name

    Mira Wild Hair Oil Scam : Does This Product Surpass Its Claims

  23. Eleanora Gustave

    100% natural solution to be able to thyroid problems & pregnancy difficulties. Should you be concerned about your current unborn infant’s wellness this is the answer for you

  24. natural hair growth

    Special Hair Care Solutions To Use To Allow Grow Hair Quick Naturally

  25. URL

    … [Trackback]…

    […] Read More: smedio.com/2011/08/15/nonprofit-uses-social-media-to-make-an-impact/ […]…

Comments are closed.

Pin It on Pinterest