Monica Sethi and e-BuzzEdge Bring the Sizzle

ebuzzedgeA recent post in The Next Web detailed just how much technology has revolutionized the food industry: photo sharing apps, food specific apps, location aware review sites, and the multitude of networked restaurant reviewers. To navigate through the changes, many entrepreneurs are turning to tech-savvy foodies like Monica Sethi.
Specializing in digital marketing and website development, Sethi started e-BuzzEdge. In a relatively short time, she has managed to convince hesitant, food industry entrepreneurs to be aggressive about embracing technology. Not simply to remain relevant, but to increase revenue and brand awareness by tapping into the ever-expanding world of social media.

When did you realize that businesses could truly benefit from social media?

I still recall sitting in my favorite coffee shop with a friend and the topic of Twitter coming up. Her words still resonate in my mind: “I really don’t need a play-by-play of someone’s day. I don’t care what you ate for dinner or what movie you watched.” Up to this point, I had been using social media for personal reasons. During this time though, I found myself giving friends and family advice here and there on how to leverage social media for their business. I would also go into different places and think “these guys could benefit from social media for XYZ reasons.” Whether it was for reputation management, brand awareness, customer service, loyalty rewarding or education, the benefits and uses were unique for each business.

But it was my friend’s words in that coffee shop which provided that “a-ha” moment. She may not care what someone ate, but others do. People love talking about where they are, what they ate and showing photos to go along with it. What a great opportunity for restaurants to create ‘brand ambassadors’ to help create that buzz. After all, social media is “word of mouth marketing on steroids”. At the same time, I also knew diners would love an outlet to communicate directly with restaurants outside of a venue. It was a win-win situation. I immediately approached the owners of Co Co. Sala, an award-winning Washington DC restaurant. At first, they were hesitant since at the time, restaurants were not very active with social media – especially not on Twitter. But after two days and seeing immediate results and endless benefits, they were hooked. And I must say, so was I!

I like how you use lots of social media tools, including foursquare. Brett Petersel of Mashable notes that foursquare is a great tool for restaurants and eateries. What have the results been like?

Foursquare is an amazing flexible tool for restaurants. One sweet thing about Foursquare is that there are different “check-in” specials a business can offer to fit one’s different goals. For example, if you want to reward someone for frequenting your establishment the most, you have the “Mayor” reward. To reward new customers, you may offer a ‘first check-in special’. The power is in the numbers. When someone checks in via their mobile device, Foursquare is able to automatically update one’s Facebook news feed for all their friends to see and broadcast to all their Twitter followers. The average person has 130 friends on Facebook. If you have 10 people check-in on Foursquare, 1,300 people on Facebook will be notified. My favorite benefit of Foursquare is the ability for the restaurant to be able to reach out to the guest regarding their dining experience. Each time a guest’s check-in is tweeted, we will reach out to the individual and thank them for dining with the restaurant and ask for feedback. This is a great way for the business to not only solicit feedback but also provide the diner with that exceptional customer service which they deserve. Customers seem to love this too.

What else do you have on the horizon?

I am an avid learner. I love to learn new things and in turn, share what I have learned with others. With the digital world constantly changing, I think the opportunity to do just that is what makes social media so appealing to me. I would love to continue growing e-Buzz Edge by helping businesses stay current in the digital space and to educate them on the importance of online customer engagement and two-way communication. On a personal level, one of the biggest benefits I see is the ability to be a voice. I plan on becoming more involved in organizations using social media for social good.

To find out more information about e-BuzzEdge and its owner Monica Sethi, follow them on Twitter and through the company website.

Snapchat Bottom Banner 1

Join the Conversation

29 comments

  1. e-Buzz Edge’s Founder & President interview with the amazing Sean Gardner | e-Buzz Edge Reply

    […] e-Buzz Edge’s Founder & President interview with the amazing Sean Gardner ShareTo view the original “Monica Sethi and e-Buzz Edge Bring the Sizzle” article,  please visit http://smedio.com/2011/08/18/monica-sethi-and-e-buzzedge-bring-the-sizzle. […]

  2. Online indian food Reply

    nice post…

  3. Andrew A. Sailer Reply

    I simply want to say I am just new to blogging and truly enjoyed this web blog. Very likely I’m planning to bookmark your blog post . You certainly come with perfect posts. Thank you for revealing your webpage.

  4. arizona internet marketing Reply

    Re: Whomever made the remark that this was a good web site genuinely needs to get their brain examined.

  5. Mariella Wantuck Reply

    I was recommended this web site by means of my cousin. I am not positive whether or not this submit is written through him as nobody else recognize such exact approximately my difficulty. You are amazing! Thank you!

  6. website Reply

    I like the blog layout . How do you make it. Its very nice!

  7. neck braces talk Reply

    I Will have to return again whenever my course load lets up – nonetheless I am taking your Feed so i could read your blog offline. Cheers.

  8. celebrity sex tapes Reply

    Way cool! Some extremely valid points! I appreciate you writing this article and also the rest of the site is extremely good.

  9. review of phen375 Reply

    Wohh exactly what I was looking for, appreciate it for posting .

  10. OrearLasher42 - LMP Journal Club Reply

    Just to let you know your blog appears a little bit unusual on Firefox on my laptop using Linux .

  11. sbobet Reply

    A fascinating talk around casino and betting agencies is definitely worth to comment. I think that you need to write more on this subject, it may not be a taboo matter but typically people don’t discuss such subjects.Casino on-line betting it is the most respected and secure methods to place your bets in these days. The signup bonuses and special offers are an captivating feature for online poker. People will likely never get these options in any conventional casino.

  12. Nude Celeb Leaks Reply

    Howdy! I could have sworn I’ve been to this blog before but after going through some of the posts I realized it’s new to me. Anyhow, I’m certainly happy I discovered it and I’ll be bookmarking it and checking back regularly!

  13. go here Reply

    Have you thought about adding some differing opinions to your article? I think it might enhance everyones understanding.

  14. go here Reply

    Awesome post ! Thank you for, commenting on this blog page mate! Ill message you again! I didnt realise that!

  15. attorney web marketing Reply

    Fast Programs For legal professional seo

  16. close combat training Reply

    Jesus Christ there is a lot of spammy feedback on this site. Have you ever before thought about attempting to get rid of them or installing a tool?

  17. chairmats talk Reply

    Re: The person who made the remark that this was an excellent internet site genuinely needs to get their brain reviewed.

  18. skin lightening cream information Reply

    I experimented with viewing your web site with my mobile phone and the design does not seem to be correct. Might want to check it out on WAP as well as it seems most smartphone layouts are not really working with your web site.

  19. carpet cleaning berkeley Reply

    Cool post ! Thanks for, visiting this blog dude. I shall message you soon! I didnt know that.

  20. quality copy paste character Reply

    Brilliant, cheers, I will bookmark you soon.

  21. Daron Kuang Reply

    100% natural solution in order to an under active thyroid & maternity difficulties. If you’re focused on your current unborn infant’s wellness this is actually the remedy in your case

  22. chair mats Reply

    Amazing article, cheers, I will visit again later!

  23. rent chairmat Reply

    The majority of of the comments on this particular blog dont make sense.

  24. Learn More Reply

    Organic Hair Growth- Simple Ideas For Grow Long Hair Without Struggling

  25. sm bay dental inc Reply

    The look for the web site is a little bit off in Epiphany. Nevertheless I like your website. I may need to use a normal browser just to enjoy it.

  26. cardio kickboxing classes Reply

    Youre so cool! I dont suppose Ive learn anything like this before. So nice to search out someone with some authentic thoughts on this subject. realy thank you for beginning this up. this web site is something that’s wanted on the net, someone with a little originality. useful job for bringing something new to the internet!

  27. Baltimore Storage Units Reply

    Hi there, just became alert to your blog through Google, and found that it is truly informative. I’m going to watch out for brussels. I’ll appreciate if you continue this in future. Numerous people will be benefited from your writing. Cheers!

  28. www Reply

    Although I truly like this publish, I think there was an punctuational error shut to the finish of the 3rd section.

  29. monica sethi Reply

    don’t work with this woman Monica Sethi, she steals clients – and other people’s work! behind their backs

Pin It on Pinterest