Self funded startup Moasis unveiled this week a potentially groundbreaking approach to location-centric mobile ad campaigns – the one that could bring forth a whole new era of a much simplified platform suitable for both small businesses as well as ad companies.
Dubbed Moasis Geo-Grid Display Platform, this new offering from the 2009 founded outfit is aimed at providing businesses a unified podium to dole out real time advertisements, promotions and content to all Internet connected devices in a region or within certain pre-chosen geographic “cells”.
It took Moasis three years of extensive research and development before the Geo-Grid Display Platform could finally be made available in the public domain. Currently in its beta, Geo-Grid is undoubtedly an one-of-a-kind offering because of its unique ability to merge both the data as well as location attributes of the mobile ad ecosystem together into a unified platform.
In addition, businesses will retain the options of targeting either select few cells within the specified Geo-Grid, such as a couple of blocks or a city, or the entire region itself. With such flexibility, it will be much easier for them to push their ads or promotions to any Internet connected device such as laptops, tablets, phones, digital billboards, television etc within the chosen geographic cells.
In a recent conversation with Tech Crunch, Moasis CEO, Ryan Golden, stated that instead of the existing engineering-inspired approach embraced by the mobile ad companies, his company was more keen on trying things out from the perspective of the marketing community.
Apparently Moasis believes that by connecting to their potential customers from the surrounding areas, businesses can achieve remarkable growth without requiring to spend a fortune on their regular advertising budgets. Meanwhile, analysts are also of the view that with this new platform, even smaller businesses will find themselves in a much better position to compete against larger rivals.
In its press conference announcing the new offering, Moasis claimed that with the “pay per impression” and “bid to grid” pricing models, the company had opened up a new low-risk gateway for businesses to try out the emerging trend of mobile marketing. Subscribers to the Geo-Grid platform will retain the right to determine their budget for individual campaigns. Advertisers don’t need to pay for the ads that have zero views.
The overall cost structure also seems fair enough when compared to those of the other local ad services such as newspaper flyers, listing services, radio advertising and phone directories. However, in order to push their ads within a particular geographic “cell”, an advertiser must outbid the other interested parties.
Reacting to the launch of Moasis’ revolutionary Geo-Grid Display Platform, Tim Hanlon, the chief executive of The Vertere Group, stated that with the advent of smarter location centric ad campaigns, the significance of conventional advertising via radio and newspapers are diminishing day-by-day.
He further added that with this new found ability to target specific geographic footprints, Moasis has truly achieved a remarkable breakthrough in the mobile advertising arena.
Meanwhile, Moasis CEO, Golden, emphasized on the point that his company has no plans whatsoever to go into the offensive against mobile advertising networks. instead, it’s pretty much looking forward to join forces with them to take location targeted ad campaigns to the next level. As a part of this approach, the company had recently inked a deal with Appcelerator, an emerging app development entity.
The company also reassured the existing and potential future clients by stating that it is currently negotiating with a number of additional ad exchanges, ad agencies, publishers and various small and large businesses to expand the reach of the new platform.
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