Marketing Lessons from the 2010 FIFA World Cup

Now that the world’s most watched sporting extravaganza – 2010 FIFA World Cup is over, it’s time to reflect on the marketing lessons learnt from this very successful event. It’s fair to say that along with Spain, the host nation South Africa and its people are the true winners of the World Cup for staging such a world class event with perfection.
Do such non-business events teach us business lessons? Of course, they do. All you need is some common sense and lots of ideas on how to apply it to your business. I believe that the 2010 FIFA World Cup is a great marketing success story. The event saw a number of innovative and unconventional marketing campaigns which have yielded fantastic results. Here’s my take on the top marketing lessons to be learnt from the 2010 FIFA World Cup.

Be prepared

Despite being a staunch Twitter loyalist, I have to admit that the world’s most popular micro-blogging site goofed up badly during the World Cup. While Twitter was smart to create an attractive World Cup site to attract more visitors, it just couldn’t handle the massive user traffic. While Twitter had the perfect marketing plans in theory, their execution was far from perfect.

Speed Matters

Remember how Germany crushed England with the mesmerizing speed in their counter-attacks, a business needs to show the same agility when it comes to marketing. You need to think and act fast otherwise you’ll be shown the door by your competitors. There is no scope for lethargy and if you are slow to start off the blocks, you are asking for trouble.

Good Publicity = Good Business

Several brands launched innovative marketing campaigns during the 2010 FIFA World Cup and managed to grab significant public attention. ESPN took a giant leap by offering a live streaming feed of World Cup matches to cable operators. The gamble paid off big time as the sports broadcaster witnessed a massive surge in its viewership.

Brand South Africa

When it comes to global sporting events like the FIFA World Cup, the host nation’s reputation is at stake. If it all ends well, the host nation wins accolades; if it doesn’t, it receives severe criticism. None the less, the FIFA World Cup was a great opportunity for South Africa to passively promote its ever-growing tourism industry. Thousands of soccer fans thronged the African nation in order to support their respective teams and enjoy South Africa’s scenic beauty. Needless to say, the South African tourism industry has received a massive facelift courtesy the FIFA World Cup.

On the whole, the ‘Brand South Africa’ marketing campaign paid off big time for the host nation. The opening and closing ceremonies were outstanding and so was the tournament in general.

Don’t be Loud

Whether it’s the Vuzuellas during Word Cup matches or your company’s marketing campaign, being loud just doesn’t work. It is irritating and discomforting to public and does no good to anyone except making an unwanted noise. Similarly, a loud and pushy marketing campaign is of little use to a business and is likely to detract rather than impress your customers.

It would be unfair to sign off this post without the World Cup’s biggest marketing hit of all times.

Waka Waka eh eh! This is time for Africa!

Total
0
Shares
43 comments
  1. Great synopsis. So many in your field treated the World Cup with disdain as the complained about it's impact on Twitter and the increased fail whale. One went as far as proclaimiyng Twitter useless as a research tool as long as World Cup was present – what on earth did they do for an entire month, or before Twitter for that matter.
    Your insights show us we can learn from all situations we are faced with.

  2. Great sum-up of the World Cup!
    I remember a couple of months before World Cup starts, this whole fear about safety etc etc. I have the feeling that the medias over did it for various reasons. The World Cup was fantastic, and I am glad that it is now rated as the best World Cup ever from Sepp Blatter and Danny Jordaan!

    By the way, it's “Vuvuzela”, not “Vuzuellas” 🙂
    Karl

  3. I can't yell enough congratulations to South Africa for a well deserved opportunity to be the host country for the 2010 FIFA World Cup. What a game it was!

    With the 'Vuvuzella', or should I say, “Vuvuzela” poised for a place in the Oxford English Dictionary, what more can you ask for? 🙂

    Thanks Karl for the comment.

  4. I just want to mention I am beginner to weblog and seriously enjoyed this blog site. Very likely I’m want to bookmark your blog . You certainly have impressive posts. Cheers for sharing your website.

  5. Why do you guys have the need to sit in front of a camera and? verbally spew your shit? This is so lame kid. Tryin to make money off your shitty thoughts… Lmao… Nice panels by the way, moms basement?

  6. My partner and I stumbled over here different page and thought I should check things out. I like what I see so now i am following you. Look forward to exploring your web page repeatedly.

  7. So you have paid great cash to buy an email marketing software program. What now, you ask? Your e-mail marketing software campaigns are somethings you definitely want to be effective after spending the cash on the software. The software program is there to help you streamline your advertising campaigns and pull in new customers from the internet. However, in purchase for your email marketing software to work successfully, you need to make certain you increase the effectiveness campaigns. Here are some suggestions you can consider that should assist you with this.Initial of all, before you get into your e-mail marketing software marketing campaign, make sure [url=http://www.discountnewmonclerdownsjp.com/%E3%82%B3%E3%83%BC%E3%83%88-%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%83%AC%E3%83%87%E3%82%A3%E3%83%BC%E3%82%B9-%E3%82%B3%E3%83%BC%E3%83%88-c-113_115.html] モンクレール レディース ダウン [/url] you [url=http://www.discountmbtsjp.com/] mbt アウトレット [/url] have established goals for your business. You first require to know what you want to get out [url=http://www.discountmbtsjp.com/] mbtシューズ激安 [/url] of it prior to attempting to attain it. In addition, make certain those goals are measurable. Make sure you know what, particularly, you want to get out of the e-mail advertising campaign. Once you know what you want to see, you ought to make sure you are implementing techniques that will let you attain these objectives.Your marketing software should allow you know who is not responding to your emails. Pay close focus to that feedback. Make sure the email messages are indeed obtaining through and then attempt tweaking the message to nudge [url=http://www.discountuggsjpn.com/] ugg セール [/url] a couple of of these non-responders. If you still get nothing from them, phase them out of your e-mail marketing software program so that you are only capturing to these who might spend for your product or support. Make sure you don’t use words in your email messages that would result in your e-mail being flagged as SPAM. Word such as totally free and porn will get your emails sent to the recipients junk mail folders. Substitute these phrases with phrases that imply the same or change the spelling so that they appear the same to a human reader. For instance you can change the word “totally free” to “f.r.e.e”.Via your advertising software, [url=http://www.discountuggsjpn.com/] ugg ブーツ 通販 [/url] you ought to make certain you that are confirming email addresses constantly. Make certain your subscribers email addresses are correct so that you do not shed subscribers. When the software allows it, automate everything you can so that the campaign requires care of by itself. Your aim ought to be to established it up as soon as and there following have it carried out automatically.An e-mail software program marketing campaign [url=http://www.newmonclerdownsjp.com/%E3%82%B3%E3%83%BC%E3%83%88-%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%83%AC%E3%83%87%E3%82%A3%E3%83%BC%E3%82%B9-%E3%82%B3%E3%83%BC%E3%83%88-c-91_93.html] モンクレールメンズ [/url] can be highly effective if dealt with correctly. Make sure you know what your goals are, [url=http://www.mbtbootsjp.com/] MBTシューズ [/url] how you [url=http://www.monclerdowndressjp.com/%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%82%AB%E3%83%83%E3%83%97%E3%83%AB-%E3%83%99%E3%82%B9%E3%83%88-c-113.html] モンクレール ベスト [/url] are going to get there, and that you automate as much of the process as possible. [url=http://www.jptoryburchsales.com/%E3%80%90%E5%8D%B3%E7%B4%8D%E3%80%91%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-selma-riding-boot-%E3%83%A9%E3%82%A4%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%96%E3%83%BC%E3%83%84-%E2%98%86-%E3%83%AC%E3%83%87%E3%82%A3%E3%83%BC%E3%82%B9-%E3%83%AD%E3%83%B3%E3%82%B0%E3%83%96%E3%83%BC%E3%83%84-%E3%82%A2%E3%83%BC%E3%83%A2%E3%83%B3%E3%83%89-p-33.html] tory burch riding boots [/url] Maintain these items in line and you will discover that your advertising software will do a excellent job for you.

  8. Whenever I initially left a comment I clicked the Notify me any time new comments are added checkbox and now each time a comment is added I get 4 email messages with the identical comment.

  9. I like the valuable information you provide in your articles. I’ll bookmark your weblog and check again here regularly. I’m quite sure I will learn a lot of new stuff right here! Best of luck for the next!

  10. This “song” is an epic piece of crap . Hey northern and westen America , we’re not all like the morons in this “band” . . . Attention SportsSouth : You’re perpetuating age-old stereotypes for those of us living below the Mason/Dixon line . Do a little more searching and find a good? jingle writer like all of the other sports franchises have done .

  11. An interesting debate that is related to casino and betting agencies is definitely worth a comment. I think that you need to write more on this topic, it may not be a taboo subject but generally people do not discuss these subjects.Casino on-line bets it’s actually the most reliable and safe methods to place your bets at this time. The bonus deals and special deals are actually an attractive choice for online poker. Most people will probably never find these kinds of options in any offline casino.

  12. After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.

  13. Yet another thing to mention is that an online business administration program is designed for scholars to be able to well proceed to bachelor degree education. The 90 credit certification meets the lower bachelor college degree requirements and once you earn your current associate of arts in BA online, you will get access to the newest technologies in such a field. Several reasons why students want to get their associate degree in business is because they’re interested in this area and want to have the general training necessary prior to jumping in to a bachelor education program. Thanks for the tips you provide with your blog.

  14. Spot on with this write-up, I truly think this website needs much more consideration. I’ll probably be again to read much more, thanks for that info.

  15. Well for starters, horrible music. What if I actually wanted to hear what he had to say about the bike? I mean that is why I clicked the video after all. Also the turn radius of? that monster must be gigantic. Looks like a horrible concept

  16. I think this web site has got some real wonderful information for everyone :D. “Time–our youth–it never really goes, does it It is all held in our minds.” by Helen Hoover Santmyer.

  17. I have got 1 suggestion for your blog site. It looks like there are a few cascading stylesheet issues when opening a number of web pages inside google chrome and safari. It is functioning okay in internet explorer. Probably you can double check that.

  18. Over the years, I have discovered numerous pearls and techniques to find the very best physician work. There are numerous designs and approaches. Your person approach is determined by how soon you need the task, and, your convenience threshold for exposing the reality you are searching for a new job. Right here are my thoughts [url=http://www.jptoryburchsales.com/%E3%80%90%E5%8D%B3%E7%B4%8D%E3%80%91%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-selma-riding-boot-%E3%83%A9%E3%82%A4%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%96%E3%83%BC%E3%83%84-%E2%98%86-%E3%83%AC%E3%83%87%E3%82%A3%E3%83%BC%E3%82%B9-%E3%83%AD%E3%83%B3%E3%82%B0%E3%83%96%E3%83%BC%E3%83%84-%E3%82%A2%E3%83%BC%E3%83%A2%E3%83%B3%E3%83%89-p-33.html] トリーバーチselma Riding Boot [/url] on a few methods:Recruiters – are often and wrongly lumped into the same category as vehicle salesmen! Admittedly, this is the outcome of a few rotten eggs out there! However, a good, dependable, physician advocate recruiter is completely invaluable. Be affected person with your recruiter. Talk obviously to the recruiter what you are specifically searching for in a practice. For the most component, recruiters don’t price the doctor anything. If a recruiter begins to promote you on things that you are not intrigued in, it is time to appear for another recruiter. Overall, with out question, a great physician recruiter can help you land that ideal job.On-line task [url=http://www.jpmarcjacobsclubs.com/%E3%83%9E%E3%83%BC%E3%82%AF%E3%83%90%E3%82%A4%E3%83%9E%E3%83%BC%E3%82%AF-%E3%83%88%E3%83%BC%E3%83%88-c-80.html] marc by marc jacobs miss marc tote [/url] boards – are an excellent source for doctor jobs. Nevertheless, make sure you use a dependable and frequently up to date web site. Many job boards promote for more than just physicians and doctors. Others have extremely out-of-date ads. Look for a website that is present, and up to date, otherwise you will waste materials a great deal of time.Meetings – Local and Condition chapter meetings can be another great source for information concerning practice possibilities. Networking with colleagues typically produces discussions of team gossip. With out disclosing that you are searching, you can frequently listen to and learn much about potential places to inquire. CME conferences – and workshops are an excellent location to obtain physician apply chance prospects. However, you should be cautious to attend the right conference. A small one. device, one hour, drug rep sponsored conference will create less leads than a 2 working day new procedure course at a Disney resort. Big three+ day conferences hosted by your specialty’s college, frequently have exhibitor booths that are loaded with recruiters, practice reps, and physician work. Make certain you go to these. Journals – and toss-a methods I discover very fascinating. I actually like them to assist me gauge the market, and help me keep up with salaries for a specific region. You can usually inform when a practice is struggling, [url=http://www.newtoryburchjpsales.com/%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-%E3%83%95%E3%83%A9%E3%83%83%E3%83%84-c-157.html] トリーバーチ ラバーシューズ [/url] by looking closely at the package deal particulars. Internet – queries for doctor task possibilities is a expanding supply of prospects. You may get fortunate, but [url=http://www.miumiujp2013.com/%E6%96%B0%E4%BD%9C%E5%85%A5%E8%8D%B7-miumiu-%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%9F%E3%83%A5%E3%82%A6-2way-%E3%82%B7%E3%83%A7%E3%83%AB%E3%83%80%E3%83%BC-%E3%83%90%E3%83%83%E3%82%B0-p-591.html] miu miu バッグ [/url] correct now, it’s nonetheless not a reliably constant answer. By the time a specific internet ad makes it to the five hundredth position on Google, the job [url=http://www.jptimberlandsale.com/%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%83%99%E3%82%B9%E3%83%88-c-4.html] ティンバーランド レディース [/url] would have been stuffed by [url=http://www.jptimberlandsale.com] ティンバーランド 通販 [/url] other means. (It occasionally takes at least 3 months for Google to understand a new advertisement, and even lengthier to work its way up from the 100th page towards the top two). Colleagues – are an excellent source for task prospects, and usually my first pick. However, the confidentiality of your clandestine or subtle inquire might be breached. As doctors, we tend to know a great deal of other doctors, and there is usually somebody who understands some thing about a task chance. So practice your method so as not to disclose that it is YOU who is really searching for the task. Medical Staff Lounge – a lot like your colleagues, the medical center or group practice healthcare staff lounge can be a fruitful place for physician task prospects. This place nevertheless, is generally for more of the nearby task opportunities. You have to be even more stealth in your inquiry here, for rumors will distribute rapidly.There are much more atypical methods this kind of as locum tenens placement groups and staffing solutions, list-serv dialogue groups, [url=http://www.discountnewmonclerdownsjp.com/] moncler 2012 [/url] etc. However I have discovered these aforementioned to be more popular, and most likely to assist you land the [url=http://www.newmiumiushop.com/%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%9F%E3%83%A5%E3%82%A6%E3%82%AD%E3%83%BC%E3%82%B1%E3%83%BC%E3%82%B9-c-99.html] miumiu キーケース [/url] best physician job. All the very best in your expert endeavors!Dr. WilliamsConsulting Medical Author

  19. 100% all natural solution for you to hypothyroidism & maternity troubles. Should you be concerned with your own unborn babys wellness this can be the remedy to suit your needs

Comments are closed.

Related Posts