How Your Business Can Make The Most of Social Media this Holiday Season

Holiday Season

The holiday season is around the corner and people all around the world are beginning to get into a festive mood. As a business, how do you make the most of the fantastic opportunities during this holiday season? The answer is – Think and Act Social!

Holiday season means time for shopping, outings and family get-togethers. From a business perspective, it means capitalizing on the festive mood, creating a buzz about your products and expanding your customer base. Lucrative shopping deals from businesses of all size and verticals offer the perfect start to the holiday season each year and this year is going to be no different.

So, how can your social media efforts maximize your business gains this holiday season? Here are some handy guidelines on how your business can make the most of social media this holiday season.

As a social media expert and influencer, I realize and appreciate the importance of a business being able to locate its target audience with social media. In this post, I present 5 simple yet effective steps for a business to locate and build its target audience in the social media world.

Good Deals, Great Promotion!

If you are a retailer, the holiday season represents the peak business opportunity for you. Advertise and actively promote good deals, attractively priced gifts and services, discount coupons, loyalty bonuses, free shipping, bulk saving etc. Facebook, Twitter, and Pinterest are fantastic media to launch and promote deals for the shopping season.

Make it a point to tell customers how they’ll save money by opting for your business offerings. Holiday season is a good time to launch dedicated Twitter lists, Facebook groups, and Pinterest boards and offer incentives to users who join them. This helps expand the reach of your business within social media circles such as Twitter, Facebook and Pinterest.

Be Active, It pays!

Holiday season may be the perfect time for people to relax, but for you as a business owner, it’s time to roll up your sleeves and pro-actively engage with your customers. Maintain a high level of activity and sociability. Out of sight is often out of mind and it applies to businesses on social networks such as Twitter and Facebook as well.

Mingle with people, start discussions and help customers out with their queries on social forums. It will build a good reputation for your business and help spread the world about your offerings.

Best Time to go viral

Holiday season is the best-ever opportunity your business can get for word-of-mouth marketing so let your activities on Facebook and Twitter do the talking! Encourage your followers to re-tweet your messages and spread the world about your promotions/ deals to their followers.

The best part about holiday season is that people are relaxed, they have no professional commitments or worries and if they get a good deal, they’ll gladly share that information with friends and family. It’s just too good an opportunity for your business to miss out on.

Reinvent Yourself

The holiday season represents a perfect opportunity to reinvent your social media avatar. If your Twitter or Facebook profile is not engaging as you’d like it to be, take this opportunity to rechristen your business. If you do not have a business page on Facebook, now is the best time ever to get started and cash-in on the holiday festivities.

Social Media can be an invaluable asset for your business this holiday season, so ensure that you make the best out of this opportunity.

What’s your social media strategy for this holiday season? How do you plan to leverage social media for your business during the holidays? I want to hear from you. Tell me how you plan to use social media in your business this holiday season.

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