Some say Blogging is an art while others claim it’s a science with well-defined logic. I personally believe writing blog posts that Search Engines like is a mix of both – your blog needs to be creative, but at the same time, it needs to adhere to SEO and SMM guidelines. Blogs are one of the oldest forms of social media and continue to play a pivotal role in any business’ social media strategy.
In this post, I present you tips on how to write blog posts that search engines like.
Of course, the starting point is to choose a search engine friendly blogging platform. I personally think WordPress and Blogger both rank high on the SEO scale. I’ve already written a post on where you should blog citing the advantages and disadvantages of each platform.
Most search engines work based on keywords. Make sure you A) choose the right keywords and B) follow the right keyword density in your blog posts. If you stuff your posts with excessive keywords, they lose their essence. Similarly, if you don’t use the keywords enough in your post, it might not get indexed. Therefore, it’s crucial to maintain the optimal keyword density.
Make sure that the titles of your posts are optimized for SEO. An optimized title will get indexed by most search engine robots while a run of the mill title might ruin your post’s SEO ranking. If you use a catchy and informative title, it will go down well with your readers as well as search engine robots.
Most search engines are smart enough to detect plagiarism and would skip indexing your post if they find duplicate content. If you want search engines to like your posts, there’s no substitute to high-quality unique content. Most search engines know a way to determine the original source of any content so refrain from copying.
If you want to get traffic for your blog, you need quality inbound as well as outbound links. If you get multiple quality inbound and outbound links, it will help boost your blog’s readership as well as improve the overall SEO rating. Most search engines value external links even if you are linking to competitor’s web site.
While it’s true that search engines can’t actually see your images, they do parse the tags associated with your images. Make sure to use search engine friendly image names rather than using ones such as DSC0001.jpg straight off your camera roll. Yes, images do help your posts get noticed on search engines. Oh! One last thing, always include an ALT Tag to your images.
Do you have any other tips on how to write blog posts that search engines like? If so, please share with us by leaving a comment.
Latest posts by Douglas Idugboe (see all)
- How to Effectively Upsell and Cross-Sell [#infofraphic] - March 30, 2015
- Why Mobile Gaming is the New Landscape for Advertising - March 23, 2015
- A Day in the Life of a Digital Marketer - March 19, 2015