Geosocial commerce is all the rage these days and an increasing number of businesses are joining the location-based social networking bandwagon. The concept is simple – be aware of a user’s location, provide a medium to propagate this location information to social networks and monetize the process for businesses by offering check-in discounts and special offers.
Though the battle for being the supreme business-friendly location-based social network has been a two-horse race (Foursquare and Gowalla) till now, it’s refreshing to see Yelp step in with an offering of it’s own, right before the holiday season.
Yelp Check-In Offers
The newly-launched “Check-In Offers” feature on Yelp empowers businesses to offer discounts to store visitors. It is a great opportunity for businesses to promote repeat check-ins and bring brand loyalty. Yelp lets businesses create three kinds of promotional offers – percent off, free or fixed price offers.
Yelp provides one-click access to “Check-In Offers” through its business dashboard, which lets business owners activate the rewards feature by creating a special coupon that will entitle returning customers to a percent discount, a fixed price discount, or a free item. When Yelp users visits your store, they can avail the offer at “check-in” time using their iPhone or Android phone.
Business Friendliness
It’s fair to say that the new Yelp feature is all about being more business-friendly. Pitching discounts, freebies and promotions to customers is now easier than ever. Along with the “Check-In Offers”, Yelp has simplified the user interface and introduced a new navigation scheme which makes it easy to manage multiple business listings and view detailed statistical and analytical reports on various offers.
How does your business benefit from “Check-In Offers?”
If you are in the retail business, you better not miss a golden opportunity like this. There are plenty of ways in which your business can leverage the Yelp “Check-In Offers” feature. Some examples would be a restaurant offering a free starter dish to users after three check-ins. Similarly, businesses can offer cash cards and/or Happy Hours discounts in order to lure more customers to visit their stores.
Yelp vs. Foursquare vs. Gowalla vs. Facebook
Though Foursquare and Gowalla offer similar location-based services, Yelp is the big daddy in the business world as it’s heavily used by users for “recommendations”. I have no doubt that Yelp Check-In Offers will give Foursquare and Gowalla a run for their money in the business world.
Yelp’s Check-in Offers has a striking resemblance to the recently-launched Facebook Deals feature. Interestingly, Facebook Deals uses the same concept to let businesses promote their offerings through rewards and discounts to users who check-in using Facebook Places.
Amongst all these location-based services, I believe Yelp has an upper hand as it has a strong user community and is already accepted by businesses as well as customers as a reliable recommendation service/ customer service avenue.
Do you plan to use Yelp “Check-In Offers” to promote your business? Are you already using any other location-based services to boost your business? Please share your social media experience by leaving a comment below this post.
I just want to mention I am just beginner to blogs and honestly liked this website. Likely I’m want to bookmark your site . You actually come with excellent posts. With thanks for sharing with us your web site.
Cool post . Thanks for, visiting this blog man! I will message you again! I did not realise that!
I experimented with taking a look at your website with my cellphone and the page layout doesnt seem to be right. Might want to check it out on WAP as well as it seems most cell phone layouts are not really working with your web site.
A insightful post right there mate ! Cheers for the post !
Odd , your site turns up with a dark color to it, what color is the primary color on your site?
When I start your Feed it appears to be a lot of nonsense, is the problem on my side?
I acquired more a new challenge on this weight reduction issue. One issue is a good nutrition is tremendously vital when dieting. An enormous reduction in fast foods, sugary foods, fried foods, sugary foods, beef, and white flour products could possibly be necessary. Keeping wastes parasitic organisms, and wastes may prevent desired goals for shedding fat. While certain drugs in the short term solve the matter, the awful side effects usually are not worth it, and in addition they never supply more than a short lived solution. This is a known undeniable fact that 95% of celebrity diets fail. Thanks for sharing your notions on this website.
Jesus Christ theres a lot of spammy feedback on this page. Have you ever before believed about attempting to eliminate them or installing a wordpress plugin?
This blog site has some very helpful information on it! Cheers for sharing it with me.
Jesus Christ theres plenty of spammy feedback on this website. Have you ever believed about trying to eliminate them or installing a wordpress plugin?
Hey, I just hopped over to your web site thru StumbleUpon. Not somthing I might typically read, but I appreciated your thoughts none the less. Thanks for making something well worth reading through.
Is it fine to place part of this on my personal web site if perhaps I submit a reference to this webpage?
If you dont mind, where do you host your webpage? I am shopping for a great host and your web site appears to be fast and up almost all the time
What’s up dear, me and my mom are also watch funny movies but after I completed my homework
Have you given any thought at all with converting your main website into French? I know a couple of translaters right here which might help you do it for free if you wanna contact me personally.
Whenever I at first left a comment I clicked the Notify me whenever new comments are added checkbox and currently each time a comment is added I get four messages with the same comment.
Im getting a javascript error, is anyone else?
Wow, amazing blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your site is magnificent, let alone the content!
I Will have to come back again whenever my course load lets up – nevertheless I am getting your Rss feed so i could go through your web blog offline. Cheers.
Easy Methods To Grow Strong Plus Healthy Hair
I was looking at some of your posts on this internet site and I conceive this site is really instructive! Keep posting.
Heya, I just hopped over to your website using StumbleUpon. Not somthing I might typically browse, but I liked your thoughts none the less. Thanks for creating some thing worthy of reading through.