How to Use Twitter and Facebook for Press Release

In the past, I’ve written interesting pieces about how Twitter is revolutionizing the PR world and how a business can get the best of both worlds from social media & PR. Press Releases play a vital role in the public relations regime in any business. If you sign up a new customer or enter a new partnership alliance, why not tell the world about it? After all, it brings good publicity to your business.

In fact, I’m pretty much a PR fanboy who looks forward to reading press releases in order to know about product launches and exciting announcements from businesses. Print media has been the most popular traditional media to publish press releases and it continues to hold fort in today’s age of social media.

Using Twitter to distribute press releases

Using Twitter for distribution of press releases is no longer a fluke. NASA, 10 Downing Street and BBC News are some of the big names who are using it to good effect and the list keeps growing every day. Further, Twitter press releases are not just limited to new product launches and announcements, they also cater to several other needs such as fundraising, covering live events and campaigning.

Gartner provides an interesting case study of “Four ways in which enterprises are using Twitter”. The research giant predicts that by 2011, enterprise microblogging will be a standard feature of 80 percent of social software platforms on the market. Therefore, there is no doubt that Twitter is going to play a crucial role in the PR industry in the years to come.

Facebook and Press Releases

Facebook Fan Pages and Groups are natural allies for traditional press releases. It not only helps a business reach out to a wider audience but it also provides customers to exchange their opinions with each other.

Further, unlike print press releases which have a publishing-lag, Facebook distributes press releases in real time.

Social Media and Traditional Press Releases – Made for each other

I’ve always maintained that social media is meant to compliment traditional PR rather than replace it. A business should use its social media presence to extend the reach of its traditional media press release. Though some social media enthusiasts believe that traditional PR is now old-fashioned and dead, I beg to differ.

Despite being a Twitter and Facebook loyalist, I strongly believe that they will never replace a print press release. A large chunk of the global population is still yet to join the social media bandwagon so it would be foolish to ignore them in favor of social media-only press releases.

On the contrary, I’ve come across several old-school PR professionals who strongly oppose the notion of using social media for press releases. They believe “It’s all noise and no substance” and is a move that can back-fire. It’s an interesting debate which isn’t going to end any time soon.

I strongly believe that Twitter and Facebook are natural supplements to traditional press releases in today’s age of social media. Do you believe Twitter and Facebook are effective tools to distribute press releases? Or do they represent a culture clash with old-school PR world? Please share your opinion by leaving a comment below this post.

Snapchat Bottom Banner 1


  1. Annie Boucher

    With social media shifting how people receive their information about businesses, products, etc. it is no longer reasonable to believe that the media is the conduit to your customers. People are joining your FB page or following you on Twitter because they want to receive the information directly. Assuming the information you’re sharing in your news release is of interest to your customer base, you should share it via social media and you should be grateful that you have a direct, filter-free way to share your good news stories. Keeping in mind that Joe Public will be reading the release is another way to ensure the release is jargon-free and with an emphasis on “what does this mean for me?” Journalists will be grateful for that.

    1. Douglas Idugboe

      Great point Annie. The whole idea of press releases were because traditional media controlled the medium to the masses. While that access is still in the hands of legacy media, social media has given that same power to the masses. An opportunity is not an opportunity if it’s not being used. Hence, the need to leverage this great opportunity currently present via social media.

  2. Dustin Cucciarre

    I agree social media is definitely not a substitue to regular PR, but an excellent addition to it. Very great article!

  3. Dustin Cucciarre

    I agree social media is definitely not a substitue to regular PR, but an excellent addition to it. Very great article!

    1. Douglas Idugboe

      Thanks and welcome to the Smedio community Dustin.

  4. John Vukelic a.k.a. urbeecar

    The Medium Is The Message. (quote of some smart guy) but what happens when there are not one or two mediums but tens or hundreds (every social network: twitter, facebook, myspace, squidoo etc is it’s own special media/um) how do you structure a message that meets them all? Obviously, you don’t. Then you have to become selective with your message, how it’s presented and where it is presented. A very frightening and risky tactic/strategy for a company to get selective in how thy choose to deliver their message to.

    1. Douglas Idugboe

      Thanks for the great comment John. To run an effective marketing campaign, be it via legacy media or social media, you must first identify your market and then take your message to them where they gather.

  5. MediaBzz

    I think that Social Media can be used as an extension to current PR tactics. When posting press releases on Facebook, I would highly recommend reformatting to follow the tone of the platform. If you’re posting the press release on a fan or business page for other industry professionals then that’s one thing but if you are posting it for the “public” then take out the unnecessary portions and make it easy to read. Also, if you have media (photos, video, maps, etc) include them. These features will improve the number of reads that your release gets.

    1. Douglas Idugboe

      Thanks MediaBzz for the useful recommendations, and welcome to the Smedio community.

  6. KatetheRunner

    Twitter and Facebook are definitely very complementary to traditional PR. When working as the PR Communications Manager for a convention, I contacted many of the journalists I worked with via Twitter and developed relationships with them. I don’t know why I didn’t think to send the press releases out via Twitter, too!

  7. Zuckerbäcker

    On very effective way to find out, what channel you should use is to ask 13-16 year old kids. They can tell you! They use the net more intuitively than one of us ever could.

    1. Douglas Idugboe

      It used to be that way but the times are changing 😉 Welcome to the Smedio community Zucherbacker.

  8. Jaco

    Hey Douglas, “social media is meant to compliment” should read “complement”.

  9. Technology makes brand and communications work easier « Lydia Loves Marketing

    […] How to Use Twitter and Facebook for Press Release […]

  10. Natural Supplements

    I like this method.
    Thanks for sharing this.

  11. Today’s Best Twitter Articles 12/9/10

    […] How to Use Twitter and Facebook for Press Release | Smedio – In the past, I’ve written interesting pieces about how Twitter is revolutionizing the PR world and how a business can get the best of both worlds from social media & PR. Press Releases play a vital… […]

  12. @DivaKatrina

    I also suggest housing the press releases on your website & then linking back to it from your social media accounts. This will 1. drive traffic to your site and 2. help build up your back links for SEO purposes.


  13. The Stone Sculptor

    I think that it all depends on your target demographic… if you are trying to sell something that is mainly of interest to people over 50, then the traditional press release is probably more important. However, SM will only become more and more important and relevant to more people as time goes by.

  14. Brian Larson

    Good comments. Social media is here to stay and is prevalent in vertually every demo to some degree…and it’s only growing. It may not be a replacement for traditional marketing and press releases (at least not yet), but it ovbviously is an important piece of the puzzle if you want to maximize your message and your reach. What your message is and who it is designed for will determine your specific marketing and media mix.

  15. chefchuck1

    Yes, I believe Twitter will be the avenue you are talking about, as time goes on…
     Thank you 🙂

  16. THE BOOK MARKETING EXPERT NEWSLETTER! Issue #263 - Author Marketing Experts, Inc.

    […] Both Twitter and Facebook are great venues for sharing your publicity. Learn how to make the most of both sites for your PR: […]

  17. dow jones

    hey there and thanks in your information ? I’ve definitely picked up anything new from proper here. I did alternatively experience several technical points the usage of this site, as I experienced to reload the site many occasions previous to I may get it to load correctly. I have been puzzling over if your hosting is OK? Now not that I am complaining, however slow loading cases occasions will sometimes impact your placement in google and can harm your high quality ranking if ads and marketing with Adwords. Anyway I am including this RSS to my e-mail and can look out for much extra of your respective fascinating content. Make sure you update this once more very soon..

  18. Lashawn

    ӏ аm genuіnely hapρy to glаnce at this web sitе
    posts which carгіes lots οf valuable factѕ, thanks for proѵiԁing
    thesе statistіcs.

  19. Gregg Akahi

    I simply want to say I am newbie to blogging and site-building and truly enjoyed this blog site. More than likely I’m want to bookmark your website . You amazingly have beneficial article content. Cheers for sharing your blog site.

  20. 5skmUFP

    744925 610526It is difficult to acquire knowledgeable individuals about this subject, and you sound like what happens you are speaking about! Thanks 635317

  21. Cira Sweere

    Another thing I’ve noticed is the fact for many people, less-than-perfect credit is the reaction of circumstances over and above their control. Such as they may are already saddled with an illness and because of this they have more bills going to collections. Maybe it’s due to a employment loss or maybe the inability to do the job. Sometimes divorce can truly send the financial circumstances in an opposite direction. Thanks sharing your notions on this site.

  22. your chairmats

    Have you considered adding several social bookmarking buttons to these blogs. At least for bebo.

  23. chairmats

    Whilst I genuinely like this publish, I believe there was an punctuational error close towards the end from the third sentence.

  24. phen375 review

    I like the efforts you have put in this, thanks for all of the excellent weblog posts.

  25. account

    I Will have to visit again when my course load lets up – nonetheless I am getting your Feed so i could go through your internet site offline. Cheers.

  26. partner sites

    The design for the weblog is a tad off in Epiphany. Nevertheless I like your blog. I may have to use a normal browser just to enjoy it.

  27. home security dallas

    Im getting a teeny problem. I cant get my reader to pick up your feed, Im using yahoo reader by the way.

  28. judi bola

    A motivating discussion related to casino and betting agencies is definitely worth a comment. I believe that you should write more about this topic, it might not be a taboo matter but typically people do not speak about such issues.Casino online bets it really is the most professional and secure methods to place your bets nowadays. The bonuses and promotions are often an appealing approach for online poker. Most people will never find these kinds of possibilities in any local casino.

  29. go here

    When are you going to post again? You really entertain a lot of people!


    Re: The person who created the remark that this was a great website truly needs to get their head inspected.

  31. per your request

    I had been wanting to know if you ever thought of switching the page layout of your site? It is well written; I enjoy what you have got to state. But maybe you could add a little more in the way of content so people could connect to it better. You have got a great deal of wording for only having one or two photos. Maybe you could space it out better?

  32. chairmat website

    Hello, I just hopped over to your webpage using StumbleUpon. Not somthing I might typically browse, but I enjoyed your thoughts none the less. Thanks for making something worth reading.

  33. click

    I have got one recommendation for your web site. It looks like there are a few cascading stylesheet issues while launching a selection of webpages in google chrome as well as firefox. It is operating okay in internet explorer. Probably you can double check that.

  34. double strand pearl necklace

    This really answered my problem, thank you!

  35. chair mat

    After I open up your Rss feed it appears to be to be a lot of junk, is the problem on my side?

  36. study chair mat

    Cool post ! Cheers for, commenting on my blog page dude! I shall email you again! I did not know that!

  37. chairmats

    Do you might have a spam concern on this website; I also am a blogger, and I was asking yourself your scenario; we have created some great methods and we are searching to swap options with other folks, be positive to blast me an e-mail if interested.

  38. ipad repair pleasanton

    Almost all of the opinions on this web site dont make sense.

  39. preparing your family for an emergency

    Have you considered adding some social bookmarking links to these sites. At the very least for bebo.

  40. click for auto insurance

    I like the website layout ! How did you make it. It is rather cool.

  41. Ellis Briney

    100% all natural solution for you to hypothyroidism & having a baby issues. Should you be concerned with your current unborn babys well being this is actually the solution for you

  42. rancho park veterinary clinic

    The design for the website is a bit off in Epiphany. Even So I like your website. I might have to install a normal browser just to enjoy it.

  43. Bonuses

    Mira Locks Oil Scam : Does This Product Meet Its Claims

  44. open site in new window

    If you dont mind, exactly where do you host your blog? I am hunting for a very good host and your web site seams to be quick and up almost all the time

  45. grow long hair

    The Best Way To Grow Long Frizzy Hair Fast – Be Able To Be The Rapunzel That You Would Like

  46. Christopher Awuku

    Both can be used in equal measure. One thing that I love about our industry is its variability and flexibility, there are no absolute answers.

    It depends on the target market, and the reach. Social media is a tool for engagement in many areas, not just between friends as Facebook initially was, so it’s a mistake not to use it.

Comments are closed.

Pin It on Pinterest